Welcome!

Wearables Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui

News Feed Item

Delta Launches New Fly Delta App for iPad, First Phase of Customer Technology Improvements Complete

Customers will benefit from $140 million investment in digital improvements

ATLANTA, Jan. 11, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) today unveiled the Fly Delta app for iPad. This is part of a $140 million investment in technology implemented by Delta. The launch of the app is latest in a phased rollout of a significantly improved online and digital customer experience which also included the 2012 launches of the new delta.com in November and revamped self-service kiosks in September. 

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

The Fly Delta app for iPad features a "Glass Bottom Jet," through which customers will have the ability to view the ground below in a unique way that includes maps, social networks and internet content while connected to the Internet on any of Delta's more than 800 Wi-Fi-equipped aircraft. The app also includes travel planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the "What's Next" feature to help guide customers to the next point in their journey.

"Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive," said Glen Hauenstein, Delta's executive vice president – Network Planning, Revenue Management and Marketing. "The incredible functionality and innovation found in the new iPad app embodies all that we're doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade."

The new delta.com design features a new My Delta section which consolidates trip summaries, account details, personal preferences, payment information and travel settings in a single location. This allows customers to easily access the personalized features that mean the most to them and help maximize their travel plans. An improved My Trips section brings together all details of a customer's trip including air, car, hotel, Trip Extras, weather information and travel alerts. The new My Wallet feature keeps payment information and receipts in a digital wallet on delta.com. Additional website enhancements will be available through a series of scheduled deployments in the first half of 2013.

"Based on customer feedback and behavior, the improvements we've made to delta.com and our kiosks are hitting the mark as customers are enjoying the more intuitive layout, new features, and the ability to take advantage of many of the elements that can be added to their flight experience, such as an Economy Comfort seat, extra SkyMiles and in-flight Wi-Fi," Hauenstein said.

In future updates to delta.com, customers will see additional service improvements which will include more robust customer alerts, improvements to flight search results, enhanced information displays and greater personalization based on their past travel behavior. Over time, delta.com and all Delta digital channels will evolve to deliver greater relevancy to the individual customer based on past interaction, new product offerings and customer information. This will result in a highly personalized online experience and improved delivery of existing critical features such as flight check-in options, which more than 90 percent of Delta customers utilize during their travel.

The brand new, redesigned Fly Delta app for iPhone was also released today with the ability to book tickets and other features including integration with Passbook and iPhone 5 features. The Fly Delta app for Android will be updated in early 2013. The Fly Delta app has been downloaded more than 5.5 million times and includes popular tools including checking in for flights, accessing an eBoarding pass, changing seat assignments, tracking the upgrade list, tracking and paying for bags, receiving alerts for updated travel information, viewing airport and aircraft details and setting a parking reminder.

Changes to Delta's self-service check-in kiosk designs were launched across all worldwide locations in September on more than 2,500 individual kiosks. The new design has reduced the average customer check-in time by more than 15 percent. The improved design streamlines the process, improves the speed of check-in, offers 12 language options and gives customers the ability to self-select options they find most important in their experience.

"Customers can rely on Delta to provide innovative tools throughout their travel experience that put them in control and give them the information they need, when they need it," said Hauenstein. "We'll continue to provide new and interesting ways to plan, share and connect, so that traveling with Delta keeps getting better."

Delta Air Lines serves more than 160 million customers each year. During the past year, Delta won 33 airline industry awards sweeping the major corporate travel surveys including Business Travel News, Travel Weekly, TravelAge West, Recommend Magazine and The Beat. Delta was also a recipient of the Secretary of Defense Freedom Award for exceptional support of National Guard and Reserve employees. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 318 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

SOURCE Delta Air Lines

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...