|By RealWire News Distribution||
|January 14, 2013 07:23 AM EST||
Smartphone users now consistently consume more mobile data than tablet users
iPhone 5 users are the "hungriest" data consumers, demanding 50% more than iPhone 4S users and four times as much as iPhone 3G users
40% of all data is consumed by 1% of users, but LTE starting to take the strain
14 January 2013, Newbury, UK - For the third year running Arieso has unveiled the latest trends in mobile data usage in a new report. Using ariesoGEO to provide insight into the nature of billions of mobile connections, Arieso's most recent analysis reveals new challenges for the world's operators from 2013 onwards. Despite a surge in the market for tablets, smartphone users have overtaken tablet users in their thirst for mobile data for the first time. As overall mobile data consumption continues to rocket, driven by new devices and richer content, the study suggests that extreme users are beginning to move to new LTE networks, but there is no let up on existing networks.
"Yet again we found that novel usage patterns, new technologies and regional idiosyncrasies are conspiring to make life increasingly difficult for mobile operators trying to meet evolving customer expectations. The ability to conduct detailed analysis such as this is critical in giving operators a rich source of intelligence to help boost network performance and enrich user experience," said study author and Arieso CTO, Dr. Michael Flanagan.
Tablets, 'phablets' and smartphones
For the first time, smartphone users are consistently consuming more mobile data than tablet users. Out of the top ten most voracious devices (excluding dongles) six were smartphones, three tablets and one a 'phablet'. Tablet users placed 4th, 8th and 9th.
"This is pretty counterintuitive, but it seems the capabilities of the newest smartphones - not tablets - are unleashing even greater user demand. Once you move away from raw consumption statistics, the most remarkable finding is the way in which people use smartphones and tablets," continued Flanagan. "Regardless of device type and operating system, there is very little variation in the usage 'signature' between smartphone users and between tablet users. From this we discover that voice-capable 'phablets' - like the Samsung Galaxy Note II - are currently being used like smartphones, not tablets. If you can use it to make a phone call, the 'phablet' won't be much like a tablet at all."
The 'i's still have it: but for how long?
From the 125 devices studied, users of the latest iPhone again proved the most voracious data consumers. But for the first time in three years, this dominance is being challenged.
Users of the iPhone 5 demand four times as much data as iPhone 3G users and 50% more than iPhone 4S users (the most demanding in the 2012 study). However, Samsung Galaxy S III users generate (upload rather than download - photos, videos etc.) nearly four times the amount of data than iPhone 3G users, beating iPhone 5 users into third place on uplink data usage behind the Samsung Galaxy Note II. And in the rapidly growing tablet market, Samsung Tab 2 10.1 users have asserted their dominance - demanding 20% more data than iPad users.
Dongles dash for LTE
Last year, the study revealed that 1% of users consume 50% of the downlink data on 3G/UMTS networks. This year, the hungriest 1% consume 40% (the hungriest 0.1% consume almost 20%, the hungriest 10% consume 80% of the downlink data) as LTE starts to make an impact.
"The region we studied this year has recently launched LTE, and we're already seeing extreme users - especially those with dongles - starting to flock to 4G," said Flanagan. "In many respects, this is great news - LTE networks are doing their job. But the consumption levels and patterns of LTE use are very different to what operators could expect from 3G. It's a complex, fluid and increasingly high stakes situation for operators to deal with. Having performance engineering solutions that can reveal the customer experience across multiple technologies is going to be vital to understanding this going forward."
Network operator response: LTE, SON and small cells
LTE introduces much-needed bandwidth and relieves pressure on UMTS networks. However, operators cannot relax their focus on network planning, optimisation and performance - LTE holds a sting in its tail.
"For three years now we've seen how greater technical capabilities lead to greater data consumption by consumers. From our own experience helping operators around the world prepare their networks for evolving user demands, we hypothesise that LTE alone won't 'solve' the data problem - it will exacerbate it," warned Flanagan.
Arieso is finding that to effectively meet the needs and expectations of LTE customers and extreme users, a different approach to network design is required. Small cells will be important, but the placing and management of these assets must be undertaken with even greater surgical precision.
"Way back in history (relatively speaking) the NGMN defined a number of use cases for 'Self-Organising Networks'. The very first was for the placement of base stations. With the right location intelligence pervading the network - identifying where, for example, extreme LTE users congregate - operators will immediately know where to place small cell assets," said Flanagan. "SON for small cells will also help operators attack some of the other challenges with hetnets including interference management, inter-radio access technology handover and coverage and capacity optimization."
The study data originates from a tier-one European operator but is relevant to operators around the world because relative consumption between device users remains constant between geographies. The regional differences, therefore, relate to the operating conditions in each market:
Latin America: Network operators in the region are experiencing a 'perfect storm'. Numerous reports predict substantial growth rates for mobile data consumption in Latin America, but most networks have only been designed and optimized for voice. The characteristics of mobile data mean that any substantial increase in use will dramatically shrink coverage and quality of service on voice-optimized networks. Meanwhile, in-building performance will also suffer. The impact has manifested quickly with national regulators intervening with aggressive sanctions in Brazil. The study findings confirm the reasons that Latin American operators are using Arieso's technology to be quicker to plan, roll-out and optimize their networks to be ready for the surge in data usage that the newest smartphones unleash amongst consumers.
Asia Pacific: Network operators in developed Asia Pacific - specifically South East Asia - are expected to experience similar data growth rates as in Latin America, but start from a much higher base. At the same time many operators in this region are much more familiar with the demands of mobile data consumers and LTE networks. However, even with the new bandwidth and spectral efficiency provided by LTE, operators cannot sustain long term data growth projections. Accelerating effective small cell strategies - including the use of SON for small cells - will be critical if Asia Pacific operators are to avoid spectral exhaustion and the attention of regulators, as experienced recently in Singapore.
Other regions are addressed in the full report.
"Wherever they are in the world, operators have to deal with similar challenges created by extreme data use," concluded Flanagan. "Every year, the situation gets tougher and more complicated. But it is worth remembering two salient points. One, that these challenges only result from our industry's incredible success in creating devices, services and networks that billions of people want to use every hour of every day. Two, that these puzzles are surmountable through careful attention to the needs of subscribers where they demand services from the network."
Arieso has published the detailed findings of its latest studies, conducted utilising its ariesoGEO location intelligence solution, together with in-depth analysis in its report "Smartphones Trump Tablets: Recent Trends in Extreme Data" which is available upon request.
Arieso is the world's leading provider of intelligent, location aware solutions that enable mobile network operators to focus their businesses on the evolving desires and expectations of their customers. The company's solutions locate, store and analyse data from billions of mobile connection events, giving operators a rich source of intelligence to help boost network performance and enrich user experience. This intelligence transforms the effectiveness of network performance engineering; enables customer-centric self-optimising networks; creates true understanding of customer experience and enables monetization of unique insights.
Arieso's proven carrier grade solutions are resilient and highly scalable. Operating on five continents, Arieso's clients include mobile operator groups such as América Móvil, AT&T, MTN, Telefónica and Vodafone, and leading equipment vendors including Alcatel Lucent and NSN.
To request the report:
Email: [email protected]
Duncan McKean / Lorna McLennan
Email: [email protected]
Tel: +44 (0) 20 7313 4411
Email: [email protected]
Tel: +44 (0) 1635 232470
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Oct. 8, 2015 11:00 PM EDT Reads: 1,080
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Oct. 8, 2015 10:00 PM EDT Reads: 566
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 8, 2015 09:30 PM EDT Reads: 192
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Oct. 8, 2015 09:30 PM EDT Reads: 271
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 8, 2015 09:15 PM EDT Reads: 276
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 8, 2015 09:00 PM EDT Reads: 104
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Oct. 8, 2015 08:15 PM EDT Reads: 155
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Oct. 8, 2015 06:00 PM EDT Reads: 2,162
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 8, 2015 05:30 PM EDT Reads: 230
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Oct. 8, 2015 04:30 PM EDT Reads: 7,470
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 8, 2015 02:45 PM EDT Reads: 497
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 8, 2015 02:30 PM EDT Reads: 648
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 8, 2015 01:00 PM EDT Reads: 759
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 8, 2015 01:00 PM EDT Reads: 474
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
Oct. 8, 2015 01:00 PM EDT Reads: 257
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 8, 2015 12:45 PM EDT Reads: 506
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
Oct. 8, 2015 12:00 PM EDT Reads: 605
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 8, 2015 12:00 PM EDT Reads: 575
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 8, 2015 11:00 AM EDT Reads: 727
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 8, 2015 07:00 AM EDT Reads: 5,868