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Wearables Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Dana Gardner, Elizabeth White

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We R Interactive Takes LYROKE Mobile

Social entertainment company, We R Interactive, has today announced that its popular music game, LYROKE, is now available to play on mobile.

The LYROKE app is storming the charts globally, already ranking as the number two iOS music game application in the USA and number one in the UK and six other European markets, since going live in the Apple App Store¹.

LYROKE is a first-of-its kind music game that streams full-length official music videos from some of the world’s biggest artists as an interactive gaming mechanic, challenging the user to guess the lyrics against the clock.

It transforms music consumption by offering music fans a new, interactive experience where they can play along with their favourite artists’ tracks and challenge friends to see who knows their music best. For the music industry, LYROKE also offers a unique commercial opportunity, delivering new incremental revenue.

Through global deals with Universal Music UK, Sony, and EMI Music, LYROKE features chart-topping music videos from global talent such as Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Rey, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland, and more. LYROKE has already driven more than one million music video plays since its launch last year.

Over the Christmas period LYROKE was also the world’s top emerging Facebook game, bringing in more than 40,000 new monthly active users to w/e 28 December 2012².

Geoff Heath, OBE, a music and games industry legend who sold the rights to the Beatles catalogue to Michael Jackson, and advisor to We R Interactive, commented:

"Great ideas are simple ones and big ideas need inspiration - LYROKE is exactly what the music industry has been looking for. The platform offers fans around the world a new, immersive way to consume and interact with music and share their passion, creating deep levels of engagement with artists and delivering new commercial opportunities. We are delighted to have secured the full support of the copyright owners.”

The mobile app comes as part of an international cross-platform roll out for LYROKE. It is available to play at lyroke.com, apps.facebook.com/lyrokegame and now via the Apple App Store, meaning music fans are able to access the game at anytime, anywhere, via their connected device.

Further mobile platform availability, including an app for Android, and global music industry partnerships will be announced in the near future.

***ENDS***

NOTES TO EDITORS:

Citations:

¹ Source: App Annie Daily Ranks, 13 January 2013
² Source: Inside Social Games “Lyroke takes top spot among emerging Facebook games”, 28 December 2012

MIDEM 2013, 26-29 January 2013:

We R Interactive will be attending MIDEM. Please contact Jessica Burling or Chris Olarinoye to arrange a meeting.

About We R Interactive

We R Interactive is a pioneering social entertainment company. It fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique,

shareable experiences that bring millions of people around the globe closer to their passions.

We R Interactive’s first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music.

More than 7.7 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon and Scott Parker and global brand partners include Nike, Gillette, Alfa Romeo, Betfred and Red Bull.

Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony and EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Kaiser Chiefs, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.

We R Interactive is backed by several high-profile figures from across sport, music, media, film and finance, including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Titles Films.

The proprietary platforms developed by We R Interactive have been recognised by a series of awards, including a prestigious Cannes Lion Gold Award in 2012.

www.werinteractive.com

About LYROKE

Play Official Full-Length Music Videos from World’s Biggest Artists

LYROKE is a first-of-its kind music video game streaming full length official music videos from some of the world’s biggest recording artists including Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more. It provides music fans a new interactive experience to play along to their favourite artist’s tracks, guessing the lyrics against the clock and challenging their friends with their music knowledge.

LYROKE claimed the number one spot in the music game category in the Apple App store at launch in the UK and 6 other European markets, top 10 in 15 markets worldwide and the number 2 spot in the US.

New Incremental Revenue Stream for Music Industry

For the music industry, LYROKE offers a unique commercial opportunity, delivering new incremental revenue. With global partnerships in place with Universal Music UK, Sony and

EMI Music, LYROKE has secured the full support of copyright owners and further global music industry partnerships will be announced in the near future.

Music Fans can Play Anytime, Anywhere

Music fans can play LYROKE anytime, anywhere at lyroke.com, apps.facebook.com/lyrokegame and on Apple iPhones via the App Store. Further mobile platform availability, including an Android app, will be announced in the near future.

www.lyroke.com

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