Welcome!

Wearables Authors: Christopher Harrold, Elizabeth White, Pat Romanski, Dana Gardner, Mike Raia

News Feed Item

We R Interactive Takes LYROKE Mobile

Social entertainment company, We R Interactive, has today announced that its popular music game, LYROKE, is now available to play on mobile.

The LYROKE app is storming the charts globally, already ranking as the number two iOS music game application in the USA and number one in the UK and six other European markets, since going live in the Apple App Store¹.

LYROKE is a first-of-its kind music game that streams full-length official music videos from some of the world’s biggest artists as an interactive gaming mechanic, challenging the user to guess the lyrics against the clock.

It transforms music consumption by offering music fans a new, interactive experience where they can play along with their favourite artists’ tracks and challenge friends to see who knows their music best. For the music industry, LYROKE also offers a unique commercial opportunity, delivering new incremental revenue.

Through global deals with Universal Music UK, Sony, and EMI Music, LYROKE features chart-topping music videos from global talent such as Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Rey, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland, and more. LYROKE has already driven more than one million music video plays since its launch last year.

Over the Christmas period LYROKE was also the world’s top emerging Facebook game, bringing in more than 40,000 new monthly active users to w/e 28 December 2012².

Geoff Heath, OBE, a music and games industry legend who sold the rights to the Beatles catalogue to Michael Jackson, and advisor to We R Interactive, commented:

"Great ideas are simple ones and big ideas need inspiration - LYROKE is exactly what the music industry has been looking for. The platform offers fans around the world a new, immersive way to consume and interact with music and share their passion, creating deep levels of engagement with artists and delivering new commercial opportunities. We are delighted to have secured the full support of the copyright owners.”

The mobile app comes as part of an international cross-platform roll out for LYROKE. It is available to play at lyroke.com, apps.facebook.com/lyrokegame and now via the Apple App Store, meaning music fans are able to access the game at anytime, anywhere, via their connected device.

Further mobile platform availability, including an app for Android, and global music industry partnerships will be announced in the near future.

***ENDS***

NOTES TO EDITORS:

Citations:

¹ Source: App Annie Daily Ranks, 13 January 2013
² Source: Inside Social Games “Lyroke takes top spot among emerging Facebook games”, 28 December 2012

MIDEM 2013, 26-29 January 2013:

We R Interactive will be attending MIDEM. Please contact Jessica Burling or Chris Olarinoye to arrange a meeting.

About We R Interactive

We R Interactive is a pioneering social entertainment company. It fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique,

shareable experiences that bring millions of people around the globe closer to their passions.

We R Interactive’s first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music.

More than 7.7 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon and Scott Parker and global brand partners include Nike, Gillette, Alfa Romeo, Betfred and Red Bull.

Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony and EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Kaiser Chiefs, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.

We R Interactive is backed by several high-profile figures from across sport, music, media, film and finance, including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Titles Films.

The proprietary platforms developed by We R Interactive have been recognised by a series of awards, including a prestigious Cannes Lion Gold Award in 2012.

www.werinteractive.com

About LYROKE

Play Official Full-Length Music Videos from World’s Biggest Artists

LYROKE is a first-of-its kind music video game streaming full length official music videos from some of the world’s biggest recording artists including Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more. It provides music fans a new interactive experience to play along to their favourite artist’s tracks, guessing the lyrics against the clock and challenging their friends with their music knowledge.

LYROKE claimed the number one spot in the music game category in the Apple App store at launch in the UK and 6 other European markets, top 10 in 15 markets worldwide and the number 2 spot in the US.

New Incremental Revenue Stream for Music Industry

For the music industry, LYROKE offers a unique commercial opportunity, delivering new incremental revenue. With global partnerships in place with Universal Music UK, Sony and

EMI Music, LYROKE has secured the full support of copyright owners and further global music industry partnerships will be announced in the near future.

Music Fans can Play Anytime, Anywhere

Music fans can play LYROKE anytime, anywhere at lyroke.com, apps.facebook.com/lyrokegame and on Apple iPhones via the App Store. Further mobile platform availability, including an Android app, will be announced in the near future.

www.lyroke.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.