Welcome!

Wearables Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Rostyslav Demush

News Feed Item

SeaWorld Orlando® embarks on epic voyage

New app and experiential marketing tour launch

ORLANDO, Fla., Jan. 18, 2013 /PRNewswire/ -- SeaWorld Orlando kicks off its "Epic Voyage" campaign in New York City to launch Antarctica: Empire of the Penguin, the park's all-new, largest-ever attraction opening this spring. The campaign includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction's thrilling and chilling adventure in ways as amazing as the continent itself. 

(Photo: http://photos.prnewswire.com/prnh/20130118/CL45201)

Antarctica: Empire of the Penguin will transport families into a rarely seen, icy world. They'll feel the majestic grandeur of the South Pole and see it through the penguins' eyes on an exhilarating, first-of-its-kind family ride. They'll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins' icy world.  It's a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando. 

In select cities, SeaWorld's "Epic Voyage" takes over malls and consumer travel shows with a unique family experience filled with a massive ice dome, interactive virtual reality, shareable photo opportunities, chances to win incredible prizes, and, of course, live penguins.  Plus, Coca-Cola Freestyle machines will dispense free, refreshing sodas to quench the thirst of attendees.

Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations and key landmarks. 

SeaWorld's made sure everyone can follow the freeze with an all-new mobile app that allows fans the world over to put themselves in the action ... plus interactive elements to share with friends. From behind-the-scenes teaser videos and tour details to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage sweepstakes. Two lucky families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. This amazing vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, tickets to SeaWorld and Aquatica in Orlando, and more. The app -- SeaWorld's Antarctica -- is available for download today on iPhone/iPad; coming soon for Android devices.

"Since Antarctica: Empire of the Penguin was announced in November 2011, we've been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill," said Vice President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni Caracciolo. 

For more information about the Epic Voyage, visit SeaWorldOrlando.com/Antarctica, where you're able to watch videos, sign up for emails, learn about penguins and Antarctica, enter the Family Voyage sweepstakes, and find the best vacation values to start planning your next voyage to SeaWorld Orlando.

The Epic Voyage schedule:

NEW YORK

BOSTON

JACKSONVILLE

The New York Times Travel Show

Boston Globe Travel Show

The Avenues Mall

Jacob K. Javits Convention Center

Seaport World Trade Center

March 23-24

January 19-20

February 8-10





CHICAGO

PHILADELPHIA

ATLANTA

Gurnee Mills Mall

King of Prussia Mall

April dates TBD

Thursday, January 24

February 23-24




MIAMI

Chicago Travel & Adventure Show

WASHINGTON D.C.

Miami Dolphins Fin Fest 2023

Donald E. Stephens Conv. Center

Washington, D.C. Travel & 

Saturday, April 27

Rosemont

Adventure Show


January 26-27

Walter E. Washington Conv. Center

Aventura Mall


March 9-10

May 4-5

SOURCE SeaWorld Orlando

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...