|By PR Newswire||
|January 21, 2013 06:26 AM EST||
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Introduction and Landscape
Why was the report written?The 2012 USA Cider Market Insights report is a high level market research report on the USA cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011. Cider appeals to both men and women and a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol market. Fruit flavored ciders are becoming increasingly popular, as are pear based ciders. The market is benefiting from increasing premiumisation.
What are the key drivers behind recent market changes?Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. Innovation is very important and many producers are now producing seasonal and limited edition products and marketing 'variety' packs containing a number of brand variants. Many producers are actively promoting consumer knowledge of cider, and in particular of apple varieties.
What makes this report unique and essential to read?
The USA Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the USA cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and selected company profiles
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non refillable. Market valuation data and selected pricing data are also included.
Key Market Issues
The American palate tends to favor sweeter tastes and many drinkers find English style ciders too dry. This is especially true on the West Coast, East Coast drinkers being more attuned to dryer styles.
Increased competition means some brands will decline, though Hornsby's was the only major brand to witness declining volume and share in 2011.
Hornsby's move to 33cl (11oz) bottles was not followed by anyone else, and may have backfired, being perceived as a cynical way of increasing prices.
Overall prices increased by around 4%, driven by increased premium offerings.
Hornsby's suffered from a lack of focus and investment as part of the Gallo wine business.
Cider continued to grow strongly, driven by innovation.
Cider's growth is expected to continue unabated with the market predicted to grow by around 30% in 2012. The entry of major brewers into the category, together with innovative marketing and product development, should see cider emulate the trajectory experienced by craft beer.
Historically, cider was often a name given to a non-alcoholic apple drink in the US, and consequently alcoholic ciders were often labeled as 'hard' ciders. One consequence of the increasing popularity of cider is the fact that most American consumers now seem to understand the term cider to refer to the alcoholic drink, and most brands have dropped the word 'hard' from their names.
As with the craft beer business, a lot of the really spectacular growth is coming from the grassroots level. Crispin was the fastest growing brand in 2011, posting a 300% plus increase.
The market is benefiting from increasing premiumisation, with premium ciders, which account for a quarter of the market, growing at more than double the rate of mainstream cider.
Table of Contents
Section 1 Market Update KEY FACTS - Market Size - Growth - Market Value - Distribution 2011 MARKET COMMENTARY - Current and Emerging Trends - Outlook - Imports and Exports - Segmentation BRANDS - Top 10 Cider Brands - Volume, 2009-2011 - Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011 - Brand Analysis - Private Label/Private Label Producers - New Products Activity Section 2 Brewer Profiles BREWER PROFILES - VERMONT HARD CIDER COMPANY - Green Mountain Cider Company Brand Volumes, 2007-2011 - HORNSBY'S PUB DRAFT CIDER LTD - Hornsby's Pub Draft Cider Ltd Brand Volumes, 2007-2011 MINOR CIDER COMPANIES - Original Sin Corporation - The California Cider Company - The Boston Beer Company Inc - Crispin Cider - Fox Barrel Cider Company - Fish Brewing Company Methodology Beer and Cider Attributes Definitions Product Definitions Packaging Definitions Glossary Map
List of Tables
LEGISLATION AND TAXATION TABLES - Table 1.2.1 - Taxation Base - Table 1.2.2 - Historical Excise Rates of Cider - Table 1.2.3 - Legal Controls on Cider - State Taxes PRICING TABLES - Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012 - Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012 DATA TABLES - Commercial Beverage Consumption - per Capita - Liters, 2001-2012F - Commercial Beverage Consumption - per Capita - % Share, 2001-2012F - Commercial Beverage Consumption - Million Liters, 2001-2012F - Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F - Consumption of FABs and Cider, 2001-2012F - Cider Market Valuation (Local Currency), 2010-2012F - Cider Consumption by Local Definition, 2008-2012F. - Cider Consumption by Standard Price Segmentation, 2008-2012F - Cider Consumption by Alcoholic Strength, 2008-2012F - Cider Consumption by Type, 2008-2012F - Cider Consumption by Geographic Scope, 2008-2012F - Cider All Trademarks, 2007-2011 - Cider Brands by Local Definition, 2007-2011 - Cider Brands by Standard Price Segment, 2007-2011 - Cider Brands by Alcoholic Strength, 2007-2011 - Cider Brands by Type, 2007-2011 - Cider Imported Brands by Origin, 2007-2011 - Cider Private Label Brands, 2007-2011 - Cider Trademark Owners, 2007-2011 - Cider Local Operators, 2007-2011 - Cider Leading Brewers/Importers, 2007-2011 - Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F - Cider Distribution: On vs. Off Premise, 2008-2012F
List of Figures
INDUSTRY STRUCTURE - Chart - Leading Brewers/Imports, 2011 - Market Structure - Cider Producers/Importers PACKAGING - Chart - Consumption by Pack Material/Type, 2011 - Packaging Trends CHANNEL ANALYSIS - Chart - Distribution by Channel, 2011 - Chart - Consumption by Price Segment, 2011 - Market Valuation and Pricing - Cider Market Valuation (Local Currency), 2010-2012F - Distribution Trends
VERMONT HARD CIDER COMPANY, HORNSBY'S PUB DRAFT CIDER LTD, Original Sin Corporation, The California Cider Company, The Boston Beer Company Inc, Crispin Cider, Fox Barrel Cider Company, Fish Brewing Company
To order this report:: USA Cider Market Insights 2012
Email: [email protected]
Intl: +1 805-652-2626
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
Apr. 28, 2016 04:45 PM EDT Reads: 1,676
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 28, 2016 04:30 PM EDT Reads: 1,580
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 28, 2016 02:45 PM EDT Reads: 1,305
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 28, 2016 02:30 PM EDT Reads: 1,516
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Apr. 28, 2016 01:15 PM EDT Reads: 1,042
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
Apr. 28, 2016 01:00 PM EDT Reads: 1,462
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 28, 2016 12:45 PM EDT Reads: 1,405
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 28, 2016 12:15 PM EDT Reads: 1,542
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Apr. 28, 2016 12:00 PM EDT Reads: 478
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 28, 2016 11:30 AM EDT Reads: 2,121
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Apr. 28, 2016 11:00 AM EDT Reads: 1,359
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 28, 2016 10:30 AM EDT Reads: 489
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 28, 2016 10:15 AM EDT Reads: 894
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 28, 2016 10:00 AM EDT Reads: 678
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Apr. 28, 2016 10:00 AM EDT Reads: 626
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Apr. 28, 2016 09:30 AM EDT Reads: 2,463
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Apr. 28, 2016 09:00 AM EDT Reads: 917
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Apr. 28, 2016 09:00 AM EDT Reads: 483
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Apr. 28, 2016 08:45 AM EDT Reads: 762
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 28, 2016 08:45 AM EDT Reads: 385