Welcome!

Wearables Authors: Liz McMillan, Karyn Jeffery, William Schmarzo, Elizabeth White, Pat Romanski

News Feed Item

USA Cider Market Insights 2012

NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

USA Cider Market Insights 2012

http://www.reportlinker.com/p0651625/USA-Cider-Market-Insights-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fruit_and_Vegetable

Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?The 2012 USA Cider Market Insights report is a high level market research report on the USA cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011. Cider appeals to both men and women and a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol market. Fruit flavored ciders are becoming increasingly popular, as are pear based ciders. The market is benefiting from increasing premiumisation.

What are the key drivers behind recent market changes?Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. Innovation is very important and many producers are now producing seasonal and limited edition products and marketing 'variety' packs containing a number of brand variants. Many producers are actively promoting consumer knowledge of cider, and in particular of apple varieties.

What makes this report unique and essential to read?

The USA Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the USA cider market.

This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and selected company profiles

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

The American palate tends to favor sweeter tastes and many drinkers find English style ciders too dry. This is especially true on the West Coast, East Coast drinkers being more attuned to dryer styles.

Increased competition means some brands will decline, though Hornsby's was the only major brand to witness declining volume and share in 2011.

Hornsby's move to 33cl (11oz) bottles was not followed by anyone else, and may have backfired, being perceived as a cynical way of increasing prices.

Overall prices increased by around 4%, driven by increased premium offerings.

Hornsby's suffered from a lack of focus and investment as part of the Gallo wine business.

Key Highlights

Cider continued to grow strongly, driven by innovation.

Cider's growth is expected to continue unabated with the market predicted to grow by around 30% in 2012. The entry of major brewers into the category, together with innovative marketing and product development, should see cider emulate the trajectory experienced by craft beer.

Historically, cider was often a name given to a non-alcoholic apple drink in the US, and consequently alcoholic ciders were often labeled as 'hard' ciders. One consequence of the increasing popularity of cider is the fact that most American consumers now seem to understand the term cider to refer to the alcoholic drink, and most brands have dropped the word 'hard' from their names.

As with the craft beer business, a lot of the really spectacular growth is coming from the grassroots level. Crispin was the fastest growing brand in 2011, posting a 300% plus increase.

The market is benefiting from increasing premiumisation, with premium ciders, which account for a quarter of the market, growing at more than double the rate of mainstream cider.

Table of Contents

Section 1 Market Update KEY FACTS - Market Size - Growth - Market Value - Distribution 2011 MARKET COMMENTARY - Current and Emerging Trends - Outlook - Imports and Exports - Segmentation BRANDS - Top 10 Cider Brands - Volume, 2009-2011 - Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011 - Brand Analysis - Private Label/Private Label Producers - New Products Activity Section 2 Brewer Profiles BREWER PROFILES - VERMONT HARD CIDER COMPANY - Green Mountain Cider Company Brand Volumes, 2007-2011 - HORNSBY'S PUB DRAFT CIDER LTD - Hornsby's Pub Draft Cider Ltd Brand Volumes, 2007-2011 MINOR CIDER COMPANIES - Original Sin Corporation - The California Cider Company - The Boston Beer Company Inc - Crispin Cider - Fox Barrel Cider Company - Fish Brewing Company Methodology Beer and Cider Attributes Definitions Product Definitions Packaging Definitions Glossary Map

List of Tables

LEGISLATION AND TAXATION TABLES - Table 1.2.1 - Taxation Base - Table 1.2.2 - Historical Excise Rates of Cider - Table 1.2.3 - Legal Controls on Cider - State Taxes PRICING TABLES - Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012 - Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012 DATA TABLES - Commercial Beverage Consumption - per Capita - Liters, 2001-2012F - Commercial Beverage Consumption - per Capita - % Share, 2001-2012F - Commercial Beverage Consumption - Million Liters, 2001-2012F - Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F - Consumption of FABs and Cider, 2001-2012F - Cider Market Valuation (Local Currency), 2010-2012F - Cider Consumption by Local Definition, 2008-2012F. - Cider Consumption by Standard Price Segmentation, 2008-2012F - Cider Consumption by Alcoholic Strength, 2008-2012F - Cider Consumption by Type, 2008-2012F - Cider Consumption by Geographic Scope, 2008-2012F - Cider All Trademarks, 2007-2011 - Cider Brands by Local Definition, 2007-2011 - Cider Brands by Standard Price Segment, 2007-2011 - Cider Brands by Alcoholic Strength, 2007-2011 - Cider Brands by Type, 2007-2011 - Cider Imported Brands by Origin, 2007-2011 - Cider Private Label Brands, 2007-2011 - Cider Trademark Owners, 2007-2011 - Cider Local Operators, 2007-2011 - Cider Leading Brewers/Importers, 2007-2011 - Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F - Cider Distribution: On vs. Off Premise, 2008-2012F

List of Figures

INDUSTRY STRUCTURE - Chart - Leading Brewers/Imports, 2011 - Market Structure - Cider Producers/Importers PACKAGING - Chart - Consumption by Pack Material/Type, 2011 - Packaging Trends CHANNEL ANALYSIS - Chart - Distribution by Channel, 2011 - Chart - Consumption by Price Segment, 2011 - Market Valuation and Pricing - Cider Market Valuation (Local Currency), 2010-2012F - Distribution Trends

Companies Mentioned

VERMONT HARD CIDER COMPANY, HORNSBY'S PUB DRAFT CIDER LTD, Original Sin Corporation, The California Cider Company, The Boston Beer Company Inc, Crispin Cider, Fox Barrel Cider Company, Fish Brewing Company

To order this report:: USA Cider Market Insights 2012

Nicolas Bombourg

Reportlinker

Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.