Welcome!

Wearables Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Xenia von Wedel, Lori MacVittie

News Feed Item

Ascend Hotel Collection Inks Member Agreement With Starwood Capital Group

Adds Iconic Postcard Inn to Portfolio

SILVER SPRING, Md., Jan. 22, 2013 /PRNewswire/ -- Ascend Hotel Collection from Choice Hotels International announced today it has added Postcard Inn on the Beach, St. Pete Beach, Fla., to its portfolio of independent hotels. Postcard Inn is a one-of-a-kind hotel with retro, 1950s, surfer-inspired style. The property is owned by an affiliate of Starwood Capital Group, a leading global real estate investment firm, and managed by Philadelphia-based Hersha Hospitality Management.

(Photo: http://photos.prnewswire.com/prnh/20130122/PH46498 )

"We are excited to join Ascend Hotel Collection and Choice Hotels," said Roy Shanholtz, vice president, Starwood Capital Group. "Being part of Ascend will build visibility for our hotel before an audience of more than 16 million Choice Privileges rewards members. Starwood expects Choice's vast distribution channels to help increase awareness and drive occupancy at Postcard Inn, which combines a relaxing atmosphere with unique design elements for a fun and affordable hotel on one of America's top beaches."

Ascend Hotel Collection has more than 75 upscale properties in key destinations in the United States, Canada, the Caribbean, Europe and Costa Rica. Member hotels maintain their independent identity, while adding the firepower of the Choice Hotels global sales, marketing and technology platforms. The properties tap into Choice Privileges, a network of more than 16 million rewards members worldwide. They are featured on ChoiceHotels.com, one of the industry's most visited websites, attracting more than 100 million visits annually. Ascend Hotel Collection member hotels also are supported by mobile platforms and e-marketing tools, including the Choice Hotels iPhone, iPad and Android apps, making the lodgings instantly available to millions of travelers worldwide.

Ascend Hotel Collection appeals to both owners of existing hotels and developers of new ones. Recent additions to the eclectic portfolio include boutique hotels in major cities, including New York, Boston, Miami, New Orleans, Ottawa and Calgary as well as signed franchise agreements for new properties in Las Vegas, Philadelphia, British Anguilla and other premier destinations.

"We're delighted to team up with Starwood Capital Group," said Michael Murphy, senior vice president of upscale brands at Choice Hotels. "Ascend Hotel Collection is achieving great momentum, attracting world-class strategic franchisees and exciting new members like Postcard Inn. This hotel is in an ideal location and has fantastic food and a unique surfer-inspired ambiance. It will have great appeal to our guests – savvy travelers who like innovative lodgings that let them experience the destination like the locals do."

Surfer Chic with BBQ by the Beach

Postcard Inn sits at the ocean's edge on St. Pete Beach, a six-mile-long island off Florida's West Coast. This destination ranked No. 1 on the 2012 TripAdvisor list of Top 10 Beach Destinations in the United States. It is known for its wide, white-sand beaches and warm Gulf of Mexico waters, just right for swimming and watersports like paddle boarding and jet skiing.

A modern hotel with vintage flair, Postcard Inn was built in the 1950s as a two-story, U-shaped motel. A 2009 upgrade transformed it into the Postcard Inn. The hotel is a collaboration of Barry Sternlicht, Chairman and CEO of Starwood Capital Group; famed restaurateur Stephen Hanson and his in-house design team; Philadelphia-based S.L. Design; and landscape architect Christy Ten Eyck, based in Phoenix and Austin, Texas.

Postcard Inn attracts all types of travelers – singles, couples and families – with its singular surfing-inspired style. Many of the 196 guestrooms feature bona fide surfboards anchored to the wall and standing upright in the corner. While no two rooms are alike, all are outfitted with retro light fixtures, flat-screen televisions, Wi-Fi and down-filled duvets with crisp white covers. Some rooms also have large-scale surfer photos by local artists and quotes from legendary surfers, artists and musicians. Rooms lining the pool come with patios and hammocks affording views of the hotel's heated Olympic-size pool and palm tree-lined grounds. Through the end of March, Postcard Inn room rates start at $189 per night.

The hotel has two gyms, snorkeling, parasailing, shuffleboard, volleyball, Ping Pong, a shady courtyard, picnic area, vintage photo booth, game room, billiard table, business center and a library. The onsite restaurants and beach bar – the PCI Bar & Grill and PCI Snack Shack – are hits with visitors and locals, who gather there for the ocean breezes and gourmet spin on grilled comfort food featuring local seafood and regional American BBQ. On some nights, live music adds to the upbeat ambiance.

Postcard Inn is the place for wedding ceremonies in the tree-filled courtyard garden or on the white sandy beach against the backdrop of the setting sun. The hotel has catering services and indoor and outdoor event venues, including a ballroom, executive boardroom, garden and beach, accommodating 500 people for banquets and receptions and 250 for meetings and conferences.

Outdoor activities like dolphin tours, fishing excursions and scuba diving are minutes away. For culture buffs, the $36-million Dali Museum in St. Petersburg houses the world's largest collection of Dali works outside Spain. Walt Disney World is a little more than an hour's drive. Also nearby: shops and restaurants in downtown St. Petersburg; Busch Gardens; Lowry Park Zoo; Tropicana Field, home of the Tampa Bay Rays; Fort DeSoto Park; and other attractions. Postcard Inn is close to St. Petersburg-Clearwater International Airport and 30 minutes from Tampa International Airport.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and now has more than 75 hotels open and under development throughout the United States, Canada, Costa Rica, Scandinavia and the Caribbean. This eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. Member hotels include TheGEM Hotels with three boutique hotels in New York City; Zona Hotel and Suites Scottsdale in Arizona; Grand Hotel Costa Rica, San Jose; Hotel Royal William in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel, Stockholm. For more information, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories.  As of September 30, 2012, 360 hotels, representing 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States.  Additionally, 75 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories.  The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at http://www.choicehotels.com/.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc.  All rights reserved.

SOURCE Choice Hotels International, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...