Welcome!

Wearables Authors: Elizabeth White, Pat Romanski, Dana Gardner, Bob Gourley, Carmen Gonzalez

News Feed Item

New 'Call-It-Out' App for iPhone & iPod touch Allows Users to Rate, Capture and Share Life Through Comments, Images and Videos

Call-It-Out, the next evolution in social media, today announced the launch of its app for iPhone and iPod touch. To celebrate the launch and introduce the world to this new social platform designed specifically for a new generation of action-oriented and socially empowered consumers, Call-It-Out makes its official debut at the ESPN Winter X Games 2013 in Aspen, Colorado (January 24-27, 2013).

With an easy-to-use, intuitive interface, Call-It-Out allows users to “call out” anything from events, action sports, social/local issues and causes, to brands, restaurants, businesses, places and more. Users can follow friends and view their “call-outs,” discover trending issues, meet like-minded people, discuss issues, plan action and solutions, and access the app’s advanced search function and “trending” section to discover content and issues they are interested in.

Call-It-Out, which delivers a more intimate and engaging social network experience, is a unique app combining elements of the most popular social products on the market today. These include platforms such as Yelp (reviews & ratings), Twitter (social networking & micro-blogging), Instagram (photo capture, editing & sharing), YouTube (video playlists and personalized video recommendations), and Pinterest (photo sharing & theme-based image collections). Plus, with advanced geo-tagging and search functionality, users can easily add geo-tags to their “call-outs” and comment on-the-go, anytime, anywhere!

Taking “posting” to the next level, Call-It-Out allows users to leverage & perpetuate what is being posted in the community directly to other social networks such as Facebook and Twitter. Users can also repost a “call-out” from another user, selectively share specific “call-outs” only to those they want to share it with (as opposed to the entire following), and can create community “call-outs” (i.e.: small local dog park closing). Additionally with filters and hashtags, users can tag their posts and/or easily discover “call-outs” their friends are making. Users can also chose to vote up “call-outs,” giving them more prominence in “overall” and/or “category” rankings.

Some great examples of “call-outs” include:

  • Action Sports – awesome trick…what a jump! Or “can you believe that call last night?”
  • Food – just ate the most delicious burger!
  • Non Profit/Causes – Awesome Beach Cleanup this weekend!
  • Community – “X problem” with school lunches. What should we do?
  • Shopping - just found a great deal on these shoes!
  • And much, much more!

“We are ecstatic to announce the official launch of Call-It-Out and believe that the Winter X Games is the perfect venue to showcase our new app,” said Alex Grappo, founder and CEO, Call-It-Out. “We created Call-it-Out because we wanted an app that used photos and videos as a tool, and not just entertainment regardless of where the user’s interest or passions lay. Additionally, this had to be a tool that would allow brands, events, and communities to more deeply engage with each other beyond what existing platforms were offering, and with frustration and user backlash against products like Instagram making headlines, it was clear that consumers were ready for something more.”

Grappo adds: “Today’s consumers are more empowered than ever with information about what they are buying, and in fact consumers are increasingly using data from social media to influence their behaviors and purchases. And, with the shift that is occurring from desktop to mobile in social media consumption, the market seemed ripe for a product that would consolidate features from multiple platforms, enabling users to both share and consume opinions and content more conveniently and dynamically on their iPhone or iPod touch.”

During the ESPN Winter X Games 2013, Call-It-Out is extending an invitation to attendees to visit their booth at X Fest where they’ll have the opportunity to learn about the app and enter their best “call-outs” during the Winter X Games for a chance to win valuable prizes. The Grand Prize is a two-person heli-ski adventure with Silverton Mountain that will be awarded for the highest voted “call-out” at the Winter X Games (i.e.: snowboarding or skiing tricks with a fun comment such as, “Can’t believe skier ‘X’ pulled this off!!!” #unbelievable #besttrickever).

Pricing & Availability

The Call-It-Out App is available for free from the App Store on iPhone and iPod touch or at: https://itunes.apple.com/us/app/call-it-out/id575710778?mt=8.

Press Assets and Screen Shots: https://sparkpr.box.com/Call-It-Out

About Call-It-Out

Call-It-Out, a Silicon Beach tech startup, is the world’s first mobile based community that allows users to easily rate, capture, and share life through images, comments and videos. By combining elements of the most popular social products on the market today, along with advanced geo-tagging and search functionality, Call-It-out delivers a more intimate and engaging social network experience. The brainchild of Alex Grappo, a young, innovative entrepreneur, Call-It-Out is perfect for a new generation of action-oriented and socially empowered consumers, allowing everyone the opportunity to “call out” something they really like or don’t like. Packed with great features and functionality, Call-It-Out allows users to easily follow friends and view their call-outs, discover trending issues, and meet like-minded people to discuss issues and even plan action or solutions. For brands, celebrities, causes, businesses, and more, Call-It-Out is THE perfect “Call to Action” platform to drive consumer engagement and leverage content. For more information, visit www.call-it-out.com.

~Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...