Click here to close now.


Wearables Authors: Liz McMillan, Tim Fujita-Yuhas, Chris Fleck, SmartBear Blog, Elizabeth White

News Feed Item

In Advance of Facebook's Q4 2012 Earnings Call, Spruce Media Releases State of Facebook Advertising Report 2012

Facebook Advertising Solutions Provider Offers an Inside Look at the State of Advertising on the Social Network in 2012 and Offers Predictions for 2013

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Spruce Media (, the leading provider of enterprise-class marketing solutions for Facebook Ads, today announced the public release of the Spruce Media State of Facebook Advertising Report.

In this latest report, Spruce Media provides statistics and trends analysis on key campaign performance metrics including cost per thousand impressions (CPM), click-through rates (CTR), and cost per click (CPC), and also offers its take on the social network's advertising products, including mobile application install ads, view tags, and its newly introduced graph search.

Highlights in the report include the following:

  • In Q4 Spruce Media saw Brand Advertisers shift budgets from low CPM placements (right-hand-side) into high CPM placements (Newsfeed), coupled with widespread adoption of Facebook Exchange to backfill lower CPM placements, this makes us very positive on Facebook's Q4 revenue.
  • Newsfeed CPM's increased further in Q4 showing increased competition in the Facebook Ad Market.
  • Newsfeed mobile CPM is down 10% from Q3 to Q4, this could be due to increased inventory with iPhone 5, iOS 6 and Facebook's ramp of eligible device impressions.
  • Desktop Newsfeed CPM is up 34% to Q4 showing sustained inventory volume with increased competition for the ever-valuable newsfeed impressions during the holiday season.
  • Newsfeed CTRs in Q4 continued to rise showing a clear improvement in Facebook's ad formatting and ad serving algorithm.
  • The 34% increase in CTR on this placement shows that Facebook has been able to improve the formatting and relevancy of ads delivered in their mobile applications confirming Facebook's ability to focus on both user experience as well as revenue building product development.
  • The 33% drop in Mobile Newsfeed CPC from Q3 to Q4 further opens Facebook up to the $1.6+ Billion industry of mobile ad network advertisers who currently pay very low CPC rates.
  • In Q4, Spruce Media found that Ads served on Desktop Newsfeed cost an average of $0.24 per engagement. Ads served on Mobile Newsfeed cost as average of $0.76 per engagement within 28 days. While Spruce Media found that Mobile Newsfeed is extremely effective at driving immediate engagement of liking a page, liking a post and viewing that specific piece of content; further browsing or other page content after the initial engagement is more likely to occur on desktop.
  • Facebook's first deposit against serving direct response advertisers on Mobile is their Mobile App Install Ad. Spruce Media's data on this ad unit so far shows an average cost per click of $0.39 and an average cost per install of $0.97, numbers which fall right into the strike zone of your average mobile application advertiser.

The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search:

  • Facebook had an extremely productive 2012 and has shown the market that they have a commitment to developing innovative advertising products that provide a better user experience. Ending 2012 and going into 2013, Spruce Media sees Brands continuing their Facebook investment from being a "let's try this out" to a "must-buy" to now, being a "how do we strategically develop a media plan that accomplishes our goals." Seeing the incredible engagement metrics from getting content into the Desktop Newsfeed makes developing strategies to 1.) Get into the Newsfeed and 2.) Stay in the Newsfeed, critical now more than ever.
  • Facebook's recent announcement of Graph Search (a revolutionary new way to discover people, places and things) could make a great addition to Newsfeed for Brand Marketers. Similarly to "getting into the Newsfeed" the only way to "get into search results" is to have relevant and engaging content, therefore Graph Search is just another reason that brands should employ smart paid media strategies and continue investing on Facebook. In addition to brand marketers investing in Graph Search inventory, this new "demand fulfillment" inventory will attract advertisers to Facebook who haven't yet spent any dollars.
  • Facebook has made significant progress on product adoption and doesn't show signs of slowing down in 2013. This brings about a huge opportunity for advertisers that are embracing the social media giant and big challenges in navigating Facebook marketing strategy. Humanizing advertising is a very exciting world that Spruce Media looks forward to Facebook continuing to develop.

About Spruce Media:

Spruce Media is the leading provider of enterprise-class marketing technology that delivers real results at scale, and drives consumers from likes to influence for the most successful advertisers, agencies, and trading desks on Facebook. Recently named one of 12 Facebook Strategic Preferred Marketing Developers, the highest distinction of excellence offered, Spruce has pushed over 300-billion impressions through its software and is the technology of choice for the largest advertisers on Facebook. Founded in 2010, Spruce has developed a robust solution integrating ad creation, bid management, analytics, and reporting into one easy to use, yet powerful interface, which can be licensed or coupled with managed services. Spruce Media is based in San Francisco and has sales offices in Los Angeles, Dallas, Chicago, Minneapolis, Washington D.C., and New York.

Add to Digg Bookmark with Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, will show how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He will use a Raspberry Pi to connect sensors to web services, and cloud integration to connect accounting and data, providing a Bluetooth...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.