Welcome!

Wearables Authors: Elizabeth White, Scott Allen, Pat Romanski, Jnan Dash, Cloud Best Practices Network

News Feed Item

In Advance of Facebook's Q4 2012 Earnings Call, Spruce Media Releases State of Facebook Advertising Report 2012

Facebook Advertising Solutions Provider Offers an Inside Look at the State of Advertising on the Social Network in 2012 and Offers Predictions for 2013

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Spruce Media (www.sprucemedia.com), the leading provider of enterprise-class marketing solutions for Facebook Ads, today announced the public release of the Spruce Media State of Facebook Advertising Report.

In this latest report, Spruce Media provides statistics and trends analysis on key campaign performance metrics including cost per thousand impressions (CPM), click-through rates (CTR), and cost per click (CPC), and also offers its take on the social network's advertising products, including mobile application install ads, view tags, and its newly introduced graph search.

Highlights in the report include the following:

  • In Q4 Spruce Media saw Brand Advertisers shift budgets from low CPM placements (right-hand-side) into high CPM placements (Newsfeed), coupled with widespread adoption of Facebook Exchange to backfill lower CPM placements, this makes us very positive on Facebook's Q4 revenue.
  • Newsfeed CPM's increased further in Q4 showing increased competition in the Facebook Ad Market.
  • Newsfeed mobile CPM is down 10% from Q3 to Q4, this could be due to increased inventory with iPhone 5, iOS 6 and Facebook's ramp of eligible device impressions.
  • Desktop Newsfeed CPM is up 34% to Q4 showing sustained inventory volume with increased competition for the ever-valuable newsfeed impressions during the holiday season.
  • Newsfeed CTRs in Q4 continued to rise showing a clear improvement in Facebook's ad formatting and ad serving algorithm.
  • The 34% increase in CTR on this placement shows that Facebook has been able to improve the formatting and relevancy of ads delivered in their mobile applications confirming Facebook's ability to focus on both user experience as well as revenue building product development.
  • The 33% drop in Mobile Newsfeed CPC from Q3 to Q4 further opens Facebook up to the $1.6+ Billion industry of mobile ad network advertisers who currently pay very low CPC rates.
  • In Q4, Spruce Media found that Ads served on Desktop Newsfeed cost an average of $0.24 per engagement. Ads served on Mobile Newsfeed cost as average of $0.76 per engagement within 28 days. While Spruce Media found that Mobile Newsfeed is extremely effective at driving immediate engagement of liking a page, liking a post and viewing that specific piece of content; further browsing or other page content after the initial engagement is more likely to occur on desktop.
  • Facebook's first deposit against serving direct response advertisers on Mobile is their Mobile App Install Ad. Spruce Media's data on this ad unit so far shows an average cost per click of $0.39 and an average cost per install of $0.97, numbers which fall right into the strike zone of your average mobile application advertiser.

The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search:

  • Facebook had an extremely productive 2012 and has shown the market that they have a commitment to developing innovative advertising products that provide a better user experience. Ending 2012 and going into 2013, Spruce Media sees Brands continuing their Facebook investment from being a "let's try this out" to a "must-buy" to now, being a "how do we strategically develop a media plan that accomplishes our goals." Seeing the incredible engagement metrics from getting content into the Desktop Newsfeed makes developing strategies to 1.) Get into the Newsfeed and 2.) Stay in the Newsfeed, critical now more than ever.
  • Facebook's recent announcement of Graph Search (a revolutionary new way to discover people, places and things) could make a great addition to Newsfeed for Brand Marketers. Similarly to "getting into the Newsfeed" the only way to "get into search results" is to have relevant and engaging content, therefore Graph Search is just another reason that brands should employ smart paid media strategies and continue investing on Facebook. In addition to brand marketers investing in Graph Search inventory, this new "demand fulfillment" inventory will attract advertisers to Facebook who haven't yet spent any dollars.
  • Facebook has made significant progress on product adoption and doesn't show signs of slowing down in 2013. This brings about a huge opportunity for advertisers that are embracing the social media giant and big challenges in navigating Facebook marketing strategy. Humanizing advertising is a very exciting world that Spruce Media looks forward to Facebook continuing to develop.

About Spruce Media:

Spruce Media is the leading provider of enterprise-class marketing technology that delivers real results at scale, and drives consumers from likes to influence for the most successful advertisers, agencies, and trading desks on Facebook. Recently named one of 12 Facebook Strategic Preferred Marketing Developers, the highest distinction of excellence offered, Spruce has pushed over 300-billion impressions through its software and is the technology of choice for the largest advertisers on Facebook. Founded in 2010, Spruce has developed a robust solution integrating ad creation, bid management, analytics, and reporting into one easy to use, yet powerful interface, which can be licensed or coupled with managed services. Spruce Media is based in San Francisco and has sales offices in Los Angeles, Dallas, Chicago, Minneapolis, Washington D.C., and New York.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...