Welcome!

Wearables Authors: Pat Romanski, Elizabeth White, Liz McMillan, Kevin Benedict, Rostyslav Demush

News Feed Item

Belly Sweetens the Deal with New Belly Bites Sampling Program

Belly, the ultimate customer loyalty and rewards program, launched Belly Bites, an exclusive new program that provides Belly members with samples at local businesses and helps merchants attract new loyal customers by offering just a taste of their product or service. In conjunction with the release of its new Android app and updated iPhone app, Belly has made it even easier to find new places to Belly all over town.

Unlike daily deals that tend to cannibalize existing loyal customers and require merchants to give up more than most would like, Belly Bites target only new customers with hyper-local offerings based on surrounding businesses where they’ve already Belly’d. This focused targeting drives in new customers that have a high probability of becoming loyal patrons. And, by offering just a sample of a product or service, merchants can affordably attract new customers without giving away too much, and can effectively gain insight to track new and repeat visits.

“Everyone loves sampling new products, and it’s always been a proven way to drive new customers through the door,” said Logan LaHive, Belly Founder and CEO. “But, there’s no way to track whether those customers will return after you get them into your business that first time. With Belly Bites, we can directly target the loyal customer base in your area, entice them with a sample product from your business and drive them back more often through the Belly loyalty program, all while providing actionable insight and data to help you run your business better.”

Fill Your Belly with Bites

Discovering Belly Bites is as simple as choosing them through the Belly mobile app for Android or iPhone, or online at BellyCard.com/bites. Belly Bites are loaded into members’ Belly accounts and appear instantly when they Belly at the in-store tablet for fast, easy redemption. Belly Businesses offer a wide variety of sample Bites, like a free jumbo order of wings, a gratis $10 gift certificate, a free haircut, one-week free gym pass, free ticket to a comedy club or complimentary manicure. All of these offers are targeted to each Belly member based on their Belly activity, ensuring that the experience is new and specific to their interests.

Belly Bites for SMBs

Belly Bites give businesses more than just an easy and cost-effective way to gain new customers. By combining this feature with their pre-existing Belly loyalty program, Belly merchants can target new customers, track their returns and only pay based on performance. Belly Bites fuse the best of hyper-local and mobile marketing with an easy-to-manage loyalty program that creates the first full-circle customer acquisition and retention platform.

“The new customers Belly has sent us through our Belly Bite are exactly our target market,“ said Michael Kauffman from Flashes Hair Design in Chicago. “They match the demographic of our existing customers, all the way down to their age. I am confident they will return, and I know Belly can track that for me.”

Belly Bites campaigns have already generated up to 50 percent repeat customer rates for Belly Businesses in just the first two months, driving new, loyal customers to merchants in the Belly network. This includes the initial launch of Chicago, with new Belly Bites campaigns beginning in Washington, D.C. and Austin, Texas, with more cities coming soon.

“The thing about typical daily deal sites is they draw deal-seekers from all over, which isn’t ideal for a restaurant like ours,” said Emery Garcia with Burger Philosophy in Chicago. “With this promotion, I know the people I'm giving a discount to either live or work in the area because of the frequency at which they 'check-in' at other places around us, making them the customers we want."

New Android App Delivers a Better Belly Experience

The new Belly app for Android delivers a more streamlined mobile experience for finding and redeeming the best Belly offers and Belly Bites. Based on the Android Holo theme, the upgraded app is backward compatible with nearly all Android phones on the market. And, with the new Belly Widget, users can save the Belly QR code to their home or lock screen (lock screen widget available on Android 4.2 and above) for quick and easy access every time they Belly at their favorite Belly Business without having to unlock the device. One of the first apps to use the new Google Maps API for 3D navigation, the new Android app makes finding new Belly Businesses and Bites fast and easy.

To get started with Belly Bites for any business, go to www.getbelly.com. Or, to check out local Belly Bites already available, go to www.bellycard.com/bites or download the Belly mobile app.

About Belly

Belly is the leading loyalty platform in the country. With thousands of merchants, Belly revolutionizes traditional loyalty concepts and works with each business to design a customized, unique rewards suite their customers actually want. Using a tablet and single card or iPhone or Android app, Belly unlocks new opportunities for customer engagement and digital advocacy. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz and Lightbank. For more information, visit www.bellycard.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...