Welcome!

Wearables Authors: Shelly Palmer, Gerardo A Dada, Liz McMillan, Pat Romanski, AppDynamics Blog

News Feed Item

uTest Labs Launches Applause

uTest, the world’s leading provider of in-the-wild app testing services, today unveiled Applause, a mobile app analytics product. Applause analyzes more than 50 million app reviews across 1 million iOS and Android apps. It then synthesizes this data into an easy-to-consume 0-100 Applause Score for each app and grades it across ten Applause Attributes. This data enables brands to improve mobile app quality, increase user satisfaction, and measure how their app stacks up from version to version, and against the competition.

Applause is the latest product from uTest Labs, the forward-looking research arm of uTest. Applause is available today free of charge, and will be spun out of uTest as an independent brand.

From marketers and product managers, to developers and agencies, Applause is the only app analytics tool that enables companies to:

  • Consolidate all their app store ratings and reviews into a single place
  • Analyze mountains of explicit user feedback about features, performance and usability
  • Understand what users are saying about their app – why they’re cheering and why they’re not
  • Compare their apps against competitors to see how they stack up, and how they can earn more applause from users

Mobile apps play an increasingly vital role in how users consume content, conduct commerce and interact with companies. Existing analytics tools can help brands infer what users think based upon usage patterns, which is both valid and valuable. But when it comes to understanding what users are truly saying about how to make an app better, brands haven’t had the tools they need to listen effectively or efficiently.

“The apps economy is growing so rapidly, spawning new upstarts and challenging incumbents -- and it’s time we enter a new phase of maturity in how companies measure their mobile efforts,” said Doron Reuveni, CEO and co-founder of uTest. “Users simply expect apps to perform flawlessly – the first time, every time. With Applause, we’re enabling companies to go well beyond simple download counts and star ratings to understand app quality in a deeper way, which is why we’ve had such tremendous feedback from early users.”

How it Works

Applause was built by a team of engineers and data scientists with experience tackling some of the world’s toughest big data problems. It crawls millions of reviews and ratings to provide each app with an “Applause Score” on a scale of 1-100. (fig.1). Applause further breaks down each app across ten key Applause Attributes:

  • Content – relevance of an app’s content across locations and cultures
  • Elegance – how attractive, cool or slick an app’s design is
  • Interoperability – how well an app integrates with other services or hardware
  • Performance – how fast and responsive an app is in standard usage
  • Pricing – how an app’s perceived value compares with its cost
  • Privacy – comfort with an app’s terms of service and handling of PII
  • Satisfaction – how well an app satisfies users’ core expectations
  • Security – perceived risk to logins, passwords or other sensitive information
  • Stability – how often the app crashes, hangs or freezes
  • Usability – ease of navigation and discoverability among an app’s features

This paints a much clearer picture of how an app is – or isn’t – performing in the eyes of users. Such diagnostic data enables a company’s marketing, business and technical leaders to make informed decisions about how to most dramatically improve user satisfaction and app quality. This helps them win more users, achieve greater repeat usage and earn stronger loyalty.

“This type of actionable, explicit app analytics fills an enormous blind spot for brands,” said Yvonne Genovese, Managing Vice President at Gartner. “Until now, companies merely knew how many stars their app had received, occasionally read reviews, or looked at implicit analytics to infer how users felt about their apps. Now, brands can see results of deep data analysis and make informed decisions about where to best direct resources so apps perform as intended, delight their users and, in the process, maintain an edge on the competition.”

“Imagine if you could predict which changes to your app would most delight users – whether you’d see more impact from adding a new feature, redesigning your UI, or changing your pricing,” added uTest CMO Matt Johnston. “Imagine if investors could understand which markets are underserved, or which categories were ripe for disruption. Imagine if journalists could see how an app’s latest version is perceived by users in real time, or how a group of competitors stack up. Applause raises everyone’s game – and we’re just getting started.”

Applause is available immediately for free at www.applause.com.

About Applause

Applause is a mobile app analytics tool that enables companies to monitor, measure and improve their app quality and user satisfaction. By analyzing more than 50 million reviews from over 1 million apps in the Apple App Store and Google Play, Applause provides the deep app intelligence that brands need in order to win more users, earn greater loyalty and beat the competition. To learn how better data means better apps, visit www.applause.com and follow @Applause on Twitter.

About uTest

uTest provides in-the-wild testing services that span the entire software development lifecycle – including functional, security, load, localization and usability testing. The company’s community of 70,000+ professional testers from 190 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies – including Google, USA Today, Amazon, Virgin, Sony, Box and Trulia – rely on uTest as a critical component of their testing processes for fast, reliable and effective testing results. Visit uTest at www.utest.com and keep tabs on @uTest via Twitter.

About uTest Labs

uTest Labs is the forward-looking research arm of uTest. This group is comprised of equal parts delusional visionaries and digital vagabonds, who are focused on discovering the future of app quality – from the development to testing to monitoring to measurement of apps that delight users. For more information on uTest Labs, visit www.utest.com/labs.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...