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The Pitfalls of Real-Time Mobile Commerce

Today I bought my wife an iPad mini.  It was to be a surprise.  On an alleged trip to the grocery store, I instead drove to the Apple store at the mall.  I ran into the store, gave the specifications that I wanted, the bearded Apple sales guy swiped my credit card with his wireless iTouch, and handed me the iPad mini.  I thanked him and ran out to my car with the present.

Moments later as I was leaving the mall parking lot my wife called.  She had just received an email, on her iPhone, with the receipt from the Apple store attached.  Hummm... I hadn't thought of that.  Seems we have a business account at the Apple store with her email address associated with it.

Real-time mobile commerce removes friction from the business process.  Sometimes, however, a little friction is good.

The geostrategists Paul Virilio studied Dromology - the science of speed.  He particularly studied the impact of speed on societies, processes, culture and people.  Today Apple's speed impacted me.









Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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