Welcome!

Wearables Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

SXSW and Urban Airship Unveil the Inaugural Mobile Saturday, Debuting at SXSW Interactive

Mobile All-Stars Unite Under One Roof to Deliver the Best Content for Winning on Mobile

PORTLAND, OR -- (Marketwire) -- 02/05/13 -- Mobile Saturday at SXSW brings together the world's top brands innovating on mobile with many of the industry's key enablers to explore mobile's hottest topics and winning strategies. Urban Airship programmed the topics and assembled an all-star line-up of customers and experts to speak at Mobile Saturday including: ABC News, Atimi, BET, Beyond the Rack, Bottle Rocket, Branding Brand, ExactTarget, Hotels.com, Redbox, Starbucks, Walgreens, Wal-Mart, World Wrestling Entertainment, Xomo and Xtreme Labs.

"The caliber of brands and mobile innovators that Urban Airship has assembled for Mobile Saturday is truly impressive and will offer everyone -- from those living mobile, to those considering the channel -- a wealth of insight and proven strategies to guide their efforts," said Michael Becker, managing director, North America, Mobile Marketing Association. "We're thrilled to be joining the event as its official association partner."

Mobile Saturday will take place on March 9th at Wanderlust in Austin, Texas, delivering SXSW Interactive's only all-mobile programming, including:

9:30-10:30am
Re-imagine Everything:
How apps are driving the re-imagination of everything

  • Scott Michaels, VP, Atimi
  • Brandon Lucas, VP and GM, Mobile, BET
  • Mark Shaffer, strategy development, business planning and analytics manager, Walgreens
  • Scott Kveton, CEO, Urban Airship

11:00-Noon
Loyalty in the Pocket:
Why winning the hearts and minds of your customers matters more than ever in a connected consumer world

  • Michael Griffiths, head of strategy and creative, Bottle Rocket
  • Dana Kruse, category manager-mobile, digital ventures, Starbucks Coffee Company
  • Tina Prause, senior director, mobile products, World Wrestling Entertainment
  • Brent Hieggelke, CMO, Urban Airship

12:30-1:30pm
Location. Location. Location:
Leveraging geolocation and geofences to learn from your customers and inspire engagement

  • Ben West, co-founder, XOMO Digital
  • Peter Roybal, senior manager of product development, Disney/ABCNews.com
  • Roe J. McFarlane, VP of product, Redbox
  • Coleen Carey, VP of product, Urban Airship

2:00-3:00pm
Live stream of SXSW keynote
Miss only the crowds, viewing the keynote in casual atmosphere with refreshments and snacks.

3:30-4:30pm
Retail is Going Mobile:
Driving revenue with the latest mobile commerce innovations from e-commerce to bricks-and-mortar

  • Christopher Mason, co-founder, Branding Brand
  • Aaron Emigh, CTO and founder, Shopkick
  • Wendy Bergh, senior director of mobile and digital strategy, Wal-Mart
  • Joe Beninato, GM mobile wallet, Urban Airship

5:00-6:00pm
Seamless Customer Experiences:
Satisfy the connected consumer's multi-screen way of life by creating seamless experiences across the device spectrum

  • Jeremy Black, director of business development, Xtreme Labs
  • Kevin Murphy, director of business intelligence & CRM, Beyond the Rack
  • R.J. Taylor, VP of mobile products, ExactTarget
  • Verity Crush, CRM manager, Hotels.com

"Mobile is causing a seismic shift in marketing and winning strategies will be those that invite versus interrupt, becoming a welcome addition in the hands of their best consumers 24X7," said Brent Hieggelke, CMO, Urban Airship. "This latest educational effort brings together the brands that are defining what success looks like with many of the partners helping to lead the charge, delivered with a schedule that offers plenty of time for networking and one-on-one questions."

About Urban Airship
Urban Airship enables brands to build relationships with their always-connected customers through services that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Walgreens, Warner Bros. and Waze. The company's solutions handle the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Candace Locklear
Mighty PR
510-292-8216
Email Contact

Corey Gault
Urban Airship
971-200-4507
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...