Welcome!

Wearables Authors: Elizabeth White, Carmen Gonzalez, Jnan Dash, Pat Romanski, Liz McMillan

News Feed Item

New GoPure Mobile App Brings Transparency to Dining Choices, Helps Users Find Healthy, Sustainable Restaurants

GoPure Launches in San Francisco and empowers users to grow the sustainable restaurant network

SAN FRANCISCO, Feb. 11, 2013 /PRNewswire/ -- A new free mobile application and website, GoPure, beta launches today, making it easy to find, share, and learn about healthy and sustainable dining. The app, currently for iPhone and Android, for the first time provides information on the food sourcing and environmentally-sensitive choices of restaurants, helping people make important decisions based on eating preferences like organic and locally-sourced food, gluten-free or vegan options, and the efficient use of natural resources.

While the initial launch includes data on dining establishments in the San Francisco Bay Area, the app is designed to encourage users to suggest and add information on their favorite eateries regardless of location. The GoPure team expects to add thousands more restaurants nationwide in the coming months, and is already building new content in Los Angeles, New York City, and Portland.

According to a National Restaurant Association report, more than half of adults say they are more likely to visit restaurants that offer food grown in an organic or environmentally friendly way, and seven in 10 are more likely to visit restaurants that offer locally produced food.

Almost half of American's food dollars are spent eating out. Like reading labels at a grocery store, GoPure helps users vote with their food dollars for businesses who share their values by revealing restaurants' sustainable practices and food sourcing, ranking them against their peers, and providing education to customers on sustainable food terms and why they matter. GoPure is ultimately looking to disrupt the $632 billion U.S. restaurant market. 

"Our goal is to make it easy for you to choose healthy, sustainably-sourced food wherever you go. By supporting restaurants who go above and beyond to offer the highest quality ingredients, you are voting for the health of people and our planet and contributing to the major transformation occurring in our food system," said Brendan Murphy, GoPure founder and CEO.

The GoPure app equips foodies with simple tools to help grow the sustainable restaurant network. The app's interactive features allow users to:

  • Add "discoveries", sharing their knowledge of a restaurant's sustainability,
  • "Nudge" restaurants to reveal their pure practices,
  • "Suggest" businesses that are not yet listed

After a restaurant completes their profile, they are assigned a purity index ranking according to 45 food sustainability standards and a unique algorithm developed in conjunction with sustainable business thought leader Paul Hawken.

"People need to know where their food comes from, how it was grown, and what has been done to it before it gets to the consumer. GoPure is the tool we need to take food transparency to a deeper and broader level. Feedback to the food system is how you and I create better farms and healthier customers," said Hawken, Author of Blessed Unrest and Ecology of Commerce.

Philanthropy is core to the GoPure business model. Invitations to download the app generate donations to nonprofit Food Corps to support healthy food in schools. Posting 'discoveries' also generates donations for key players in the food movement working with GoPure such as Slow Food USA and Organic Consumers Association.

For restaurateurs that often make costly sustainable choices, a free profile on GoPure brings real value by drawing in like-minded customers and marketing the businesses' ethics effortlessly.  Registration also allows for restaurants to purchase a sustainability report providing tips on how to improve their purity score. Additionally, GoPure is working to link restaurants with suppliers of top-quality sustainable products and services.

"GoPure is a beautifully simple way for customers who value sustainability to find us, and the suggestions provided in their report have inspired improvements now being made in all our cafes," said Chris Bonright, Owner of Cafe Gratitude in Los Angeles.

About GoPure

Founded in 2012 and based in San Francisco, GoPure is a leading web and mobile technology platform that empowers people to make healthy and sustainable dining choices. The GoPure community is combining sophisticated sustainability data and the power of the crowd to build a global transparency tool that motivates sustainable practices in the restaurant industry and beyond. 

SOURCE GoPure

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.