Welcome!

Wearables Authors: Zakia Bouachraoui, Elizabeth White, Yeshim Deniz, Dana Gardner, Liz McMillan

News Feed Item

Southern California McDonald's® Restaurants Introduce A New Catch With Launch Of Fish McBites

Limited time menu item marks first new fish offering in more than 50 years and first ever fish Happy Meal choice in the United States

LOS ANGELES, Feb. 11, 2013 /PRNewswire/ -- Southern California McDonald's® restaurants are making waves with the launch of a new fish menu innovation – Fish McBites. Available through March 2013, Fish McBites are crispy, tender pieces of poppable flaky wild-caught Alaska Pollock responsibly-sourced from a Marine Stewardship Council (MSC) certified sustainable fishery.

Conveniently packaged for today's on-the-go consumer, the limited time Fish McBites are available in three sizes – Snack (3 oz.), Regular (5 oz.) and Shareable (10 oz.), and as an option in the Happy Meal. Additionally, from February 12-14, 2013, participating restaurants will offer $1.00 snack size Fish McBites giving customers even more reason to try the new bite-size menu offering. Price and participation may vary.

"For over 50 years, McDonald's has lead the way in offering menu innovations that delight the taste buds of consumers, as we did with the Filet-O-Fish and today with the new Fish McBites," said Michael Mangione, Jr., McDonald's owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC). "With the introduction of the new Fish McBites, we're excited to offer adults and kids yet another fun way to enjoy the delicious, quality fish we serve."

Fish McBites Happy Meal

Recent research shows that kids and parents want to see seafood on kids' menus1. The limited-time Fish McBites Happy Meal responds to this demand offering kids another great-tasting entree choice.  In fact, Fish McBites Happy Meals with 1% low-fat white milk, 100% apple juice and fat-free chocolate milk, meet new nutrition criteria in the Council for Better Business Bureaus Children's Food and Beverage Advertising Initiative.

"With the new Fish McBites Happy Meal, we want to help introduce fish to the pallets of our youngest guests and offer parents an option they can feel good about serving their kids," said Dan Coudreaut, Senior Director of Culinary Innovation, McDonald's USA. 

Responsible Sourcing

McDonald's has been supporting sustainable fishing for more than 10 years. In January, the company announced it would become the first national restaurant chain to adopt the Marine Stewardship Council's blue ecolabel on its fish packaging in restaurants nationwide.

The MSC certification supports McDonald's commitments to quality, sustainably-sourced ingredients and to helping customers make more conscious food choices. Through the certification with MSC, McDonald's aims to help ensure sustainable supply, but also educate customers about the importance of responsible fishing practices. Customers will see new product packaging with MSC's blue ecolabel beginning this month.

Sustainable fish sourcing is part of McDonald's broader commitment to sustainable sourcing and 100 percent of all fish sold in its US restaurants has been MSC-certified sustainable. To learn more about McDonald's work with the Marine Steward Council visit aboutmcdonalds.com.

 The McDonald's Operators' Association of Southern California (MOASC) is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Follow us on Twitter: @McDonalds_SoCal.

12012 Kids and Parents Discovery Survey, conducted for Kidzsmart Concepts with The Restaurant Mom and Cincinnati-based Directions Research

Contact:

Elicet Vega


Porter Novelli


(323) 762-2500


[email protected]

SOURCE Southern California McDonald’s

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...