Welcome!

Wearables Authors: Pat Romanski, Liz McMillan, Dana Gardner, Jamie Maidson, Scott Allen

News Feed Item

Actix report reveals the current ‘state’ of the mobile network and shows the impact of people, places and devices

Using real-world data from eight network operators across four continents, a new study by Actix reveals how the dynamic interplay of people, places and devices is impacting mobile networks across the world. It highlights the critical importance of accurate customer handset and location data for targeting network investments, improving customer experience where it matters and coping with the influx of new devices.

Performance and the radio access network

Smartphones on 3G networks spend almost 85% of their active time generating data traffic, and only 10% of it on voice. The radio access network is responsible for between 80-85% of poor quality voice whilst data sessions in congested areas often fall below video-ready speeds. LTE networks deliver on performance claims but the real challenge will come when these networks become heavily loaded.

“The data performance on today’s network varies greatly and is far behind the high speeds that handsets are capable of reaching,” commented Neil Coleman, Director of Marketing at Actix. “There’s a lot of demand from users for fast data rates but handset technology is advancing much more quickly than the networks can deliver.”

People

The average smartphone in a person’s pocket is 18 months old and those with newer phones generate much more data. Apple subscribers use more data, and more data per session, than Android, with Blackberry users consuming 50% less data than Android and 30% less than Apple.

“If existing Blackberry customers switched to Apple or Android, mobile traffic would increase by 20%,” added Coleman. As early adopters move to the latest devices they put extra strain on the network and with more people switching from BlackBerry this will only continue.”

Places

Only one in five of locations are responsible for 80% of network traffic and just 5% are responsible for over half of traffic, with these high traffic areas typically less than 30-100m2 in size. In addition, 15% of locations are responsible for 85% of all customer experience problems.

Across an entire network, outdoor usage is still high but indoor usage (of voice and data) is gaining and in many congested areas indoor usage dominates.

“Data rates drop off by as much as 50% when users go indoors,” said Coleman. “The area also affects the demand placed on the network, for example social media usage is highest in tourist areas, where data connections are busiest between 20:00 and 21:00. Many locations are busy a lot of the time, but areas with the highest levels of demand peak only for two short periods each day, such as transport hubs and central business districts. There’s no blanket solution to this for operators.”

Devices

The market is made up of smartphones; basic handsets are rapidly losing market share and alternative devices such as dongles, tablets and Mi-Fi are a minority. Mature operators are seeing market penetration reaching 66% and network data suggests over 80% of all downloaded data is from smartphones.

While smartphones make 3-10 data connections per hour of use, 60-70% of data sessions are less than 50 Kbytes in size and Actix estimates less than 30% of these data sessions are user initiated. Every new generation of smartphone adds 20% more data per subscriber and smartphones released in 2012 generate 2.5 times more traffic per subscriber than those released in 2009.

“The Apple iPhone 4Gs is the definitive 3G smartphone in terms of mobile experience, usage and subscriber adoption,” added Coleman. “It remains to be seen if Apple can reach the same highs again.”

Other insights into device usage, include:

  • Tablets and dongles are more impacted by capacity issues than basic and feature phones
  • Tablet usage is miniscule compared to smartphones, despite around 115 million tablet devices having been sold according to Forrester Research

Bill McHale, CEO of Actix, comments: “Our annual study reveals the importance of understanding the interplay between people, places and devices on the network. Never before has the network comprised such a range of complex elements, as operators look to transition to LTE, manage increasingly demanding user expectations and optimize for an ever-growing number of devices.

“By studying a significant number of active operator networks across the world, this report delivers a comprehensive analysis of today’s mobile networks and the challenges operators face. Through understanding the network subscriber, where they are and the device they are using, operators can radically improve their network quality through targeted investment, optimization and SON.”

The Actix report, “The State of the RAN: How people, places and devices are shaping today’s customer experience and tomorrow’s radio access networks,” is available on request from [email protected].

- ends -

About Actix

Actix is the recognized global leader in mobile RAN analytics and optimization, providing the world’s operators and vendors with actionable subscriber, network and competitive intelligence to realize the full potential of their networks.

Founded in 1991, Actix has built an unrivalled customer base of over 400 operators and equipment vendors who use its award winning solutions to rollout LTE on time, improve customer experience in the RAN and optimize multi-vendor 2G, 3G and 4G networks.

Actix has been a driving force in transforming the world’s mobile networks, delivering cutting-edge, carrier-proven solutions that are the de facto standard. With offices across Europe, North America, Latin America, the Middle East, Asia, Australia, China and Japan, Actix can offer the scale and global perspective that is critical in today’s dynamic mobile landscape.

For more information, visit www.actix.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...