|By Business Wire||
|February 12, 2013 07:12 AM EST||
Using real-world data from eight network operators across four continents, a new study by Actix reveals how the dynamic interplay of people, places and devices is impacting mobile networks across the world. It highlights the critical importance of accurate customer handset and location data for targeting network investments, improving customer experience where it matters and coping with the influx of new devices.
Performance and the radio access network
Smartphones on 3G networks spend almost 85% of their active time generating data traffic, and only 10% of it on voice. The radio access network is responsible for between 80-85% of poor quality voice whilst data sessions in congested areas often fall below video-ready speeds. LTE networks deliver on performance claims but the real challenge will come when these networks become heavily loaded.
“The data performance on today’s network varies greatly and is far behind the high speeds that handsets are capable of reaching,” commented Neil Coleman, Director of Marketing at Actix. “There’s a lot of demand from users for fast data rates but handset technology is advancing much more quickly than the networks can deliver.”
The average smartphone in a person’s pocket is 18 months old and those with newer phones generate much more data. Apple subscribers use more data, and more data per session, than Android, with Blackberry users consuming 50% less data than Android and 30% less than Apple.
“If existing Blackberry customers switched to Apple or Android, mobile traffic would increase by 20%,” added Coleman. “As early adopters move to the latest devices they put extra strain on the network and with more people switching from BlackBerry this will only continue.”
Only one in five of locations are responsible for 80% of network traffic and just 5% are responsible for over half of traffic, with these high traffic areas typically less than 30-100m2 in size. In addition, 15% of locations are responsible for 85% of all customer experience problems.
Across an entire network, outdoor usage is still high but indoor usage (of voice and data) is gaining and in many congested areas indoor usage dominates.
“Data rates drop off by as much as 50% when users go indoors,” said Coleman. “The area also affects the demand placed on the network, for example social media usage is highest in tourist areas, where data connections are busiest between 20:00 and 21:00. Many locations are busy a lot of the time, but areas with the highest levels of demand peak only for two short periods each day, such as transport hubs and central business districts. There’s no blanket solution to this for operators.”
The market is made up of smartphones; basic handsets are rapidly losing market share and alternative devices such as dongles, tablets and Mi-Fi are a minority. Mature operators are seeing market penetration reaching 66% and network data suggests over 80% of all downloaded data is from smartphones.
While smartphones make 3-10 data connections per hour of use, 60-70% of data sessions are less than 50 Kbytes in size and Actix estimates less than 30% of these data sessions are user initiated. Every new generation of smartphone adds 20% more data per subscriber and smartphones released in 2012 generate 2.5 times more traffic per subscriber than those released in 2009.
“The Apple iPhone 4Gs is the definitive 3G smartphone in terms of mobile experience, usage and subscriber adoption,” added Coleman. “It remains to be seen if Apple can reach the same highs again.”
Other insights into device usage, include:
- Tablets and dongles are more impacted by capacity issues than basic and feature phones
- Tablet usage is miniscule compared to smartphones, despite around 115 million tablet devices having been sold according to Forrester Research
Bill McHale, CEO of Actix, comments: “Our annual study reveals the importance of understanding the interplay between people, places and devices on the network. Never before has the network comprised such a range of complex elements, as operators look to transition to LTE, manage increasingly demanding user expectations and optimize for an ever-growing number of devices.
“By studying a significant number of active operator networks across the world, this report delivers a comprehensive analysis of today’s mobile networks and the challenges operators face. Through understanding the network subscriber, where they are and the device they are using, operators can radically improve their network quality through targeted investment, optimization and SON.”
The Actix report, “The State of the RAN: How people, places and devices are shaping today’s customer experience and tomorrow’s radio access networks,” is available on request from [email protected].
- ends -
Actix is the recognized global leader in mobile RAN analytics and optimization, providing the world’s operators and vendors with actionable subscriber, network and competitive intelligence to realize the full potential of their networks.
Founded in 1991, Actix has built an unrivalled customer base of over 400 operators and equipment vendors who use its award winning solutions to rollout LTE on time, improve customer experience in the RAN and optimize multi-vendor 2G, 3G and 4G networks.
Actix has been a driving force in transforming the world’s mobile networks, delivering cutting-edge, carrier-proven solutions that are the de facto standard. With offices across Europe, North America, Latin America, the Middle East, Asia, Australia, China and Japan, Actix can offer the scale and global perspective that is critical in today’s dynamic mobile landscape.
For more information, visit www.actix.com
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 12:00 AM EDT Reads: 1,537
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 25, 2016 11:15 PM EDT Reads: 2,011
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 11:15 PM EDT Reads: 1,307
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 25, 2016 10:00 PM EDT Reads: 2,501
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 25, 2016 08:30 PM EDT Reads: 1,934
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 25, 2016 08:00 PM EDT Reads: 1,972
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 25, 2016 07:30 PM EDT Reads: 1,889
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 07:15 PM EDT Reads: 1,794
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 25, 2016 07:15 PM EDT Reads: 1,013
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 25, 2016 06:30 PM EDT Reads: 985
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 25, 2016 06:15 PM EDT Reads: 1,755
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 25, 2016 06:00 PM EDT Reads: 2,438
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 25, 2016 06:00 PM EDT Reads: 2,077
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 25, 2016 03:45 PM EDT Reads: 965
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 25, 2016 03:30 PM EDT Reads: 1,699
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 03:00 PM EDT Reads: 1,976
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 25, 2016 02:45 PM EDT Reads: 875
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Jul. 25, 2016 02:00 PM EDT Reads: 982
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Jul. 25, 2016 01:00 PM EDT Reads: 1,936
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 25, 2016 12:15 PM EDT Reads: 527