Welcome!

Wearables Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

News Feed Item

Amazon.com lands in prime spot atop reputation rankings in 14th Annual Harris Poll RQ® Study

Apple and Google join Amazon in top five as companies that have transcended tech. The Walt Disney Company, Johnson & Johnson, and The Coca-Cola Company complete list of companies with great reputations according to the 2013 Harris Poll Reputation Quotient

NEW YORK, Feb. 12, 2013 /PRNewswire/ -- While the overall perception of corporate America remains relatively grim, there were mixed signals to be found in the results of the 2013 Harris Poll RQ Study which engages over 14,000 members of the general public to measure the reputations of the sixty most visible companies in the country.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/amazoncom-lands-in-prime-spot-atop-reputation-rankings-in-14th-annual-harris-poll-rq-study-190803411.html

(Logo: http://photos.prnewswire.com/prnh/20100518/NY06801LOGO )

16 percent of the public said that the reputation of corporate America showed some improvement, 7 percent more than in 2012, while 49 percent said it declined, which was 11 percent less than those who felt this way last year. Only six companies achieved RQ scores of eighty and above, which signifies a great reputation, 25 percent fewer companies than in 2012 and nearly two-thirds less than just two years ago.

"The public seem to have become pragmatically realistic with their expectations of corporate
America," says Robert Fronk, Executive Vice President of Reputation Management at Harris Interactive, publisher of the Harris Poll®, "and we characterize this year's overall findings as the great muddling of corporate America."

Earning the highest reputation this year is Amazon.com, edging out last year's most reputable company, Apple, which is ranked second. This is Amazon's first time earning the top ranking, but the fifth consecutive year with a great reputation score. The Walt Disney Company, Google, and Johnson & Johnson complete the top five. This is Google's eight consecutive top five appearance, an incredible achievement for a fourteen year old company.

AIG and Goldman Sachs return to the bottom two reputation positions on the list of the most visible companies, joined by Halliburton, American Airlines, and Bank of America. With a full six point increase in RQ score though, Bank of America had the highest year-over-year increase in the 2013 study. Best Buy and Honda experienced the greatest decline in RQ scores, 6.76 and 4.73 points, respectively.

RQ measures six dimensions that comprise reputation and influence consumer behavior. The dimensions and the 2013 leaders are:

  • Social Responsibility – Whole Foods
  • Emotional Appeal – Amazon.com
  • Financial Performance – Apple
  • Products & Services – Amazon.com
  • Vision & Leadership – Apple
  • Workplace Environment – Google

Amazon's reputation strength runs wide and deep as it ranked in the top five in five of the six dimensions of reputation. Amazon had a five point advantage over any other company in the study in the dimension of Emotional Appeal, despite an entirely virtual relationship with the public. Amazon also achieved the top rating in the dimension of Products & Services.

Amazon earned nearly 100 percent positive ratings on all measures related to Trust. More than 50 percent of respondents also recall discussing Amazon with friends and family in the past year, and nearly 100 percent of these conversations were positive.

"Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive," adds Fronk. "And as the company that is so widely known for its personal recommendations, more than nine in ten members of the public would recommend Amazon to friends and family."

The results for Apple and Google are equally as impressive as those for Amazon and continue a compelling trend that has been developing for the past few years – companies that begin in the technology sector, which is by far and away the highest-rated industry when it comes to reputation, absorb the reputation equity from the industry, then transcend the industry to become a more multi-faceted business. Companies that are able to do this are perceived to "Play A Valuable Social Role," a characteristic, which according to the RQ study, has become a key driver of reputation.

By transcending beyond being thought of as tech companies, Amazon, Apple, and Google earn high marks for the other drivers of great reputation as well; Trust, Admiration, Respect, Outperforming Their Competition, and Being A Great Company To Work For.

While still in negative territory, the banking industry showed some encouraging signs in 2013. Positive ratings of the industry are now 25 percent, a more than 50 percent increase from 2012. Wells Fargo became the first of the four big banking companies in the past four years to move from negative to positive equity in the dimension of Emotional Appeal. Harris's fourteen years of conducting the RQ study show that a company cannot build or maintain positive reputation without this positive equity. Wells Fargo also received significantly higher marks on attributes related to its people and work environment, and it is possible that these may be the first signs of a bank once again being seen as trusted.

What can companies learn from the 2013 Harris Poll RQ Study?

Companies need to evaluate and understand the increasing importance that playing a valuable social role has on reputation, purchase consideration, advocacy and positive word of mouth. This is about a business having a purpose, not just checking the box on social responsibility or sustainability.

Additionally, companies need to adapt to a major trend in consumer behavior. More than 60 percent of consumers now "pro-actively try to learn more about how a company conducts itself" before they are willing to consider that company's products or services. This group, which Harris calls Seekers:

  • Proactively engage in conversations with others about what they find out about a company;
  • In 60 percent of cases, decide NOT to do business with a company because of something they learn about that company; and
  • Actively try to influence friends and family on whether to do business or not with a company based upon what they have learned about that company's conduct.

Reputation Quotient Methodology

In its 14th consecutive year, the annual RQ surveys more than 19,000 members (includes nomination and rating phases) of the American general public, utilizing its proprietary online panel.  Respondents are first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.  The attributes are then grouped into six different reputation dimensions: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance.  In addition to the twenty attributes, the study includes a number of reputation-related questions that help provide a comprehensive understanding of public perceptions.  The 2013 Harris Poll RQ Study was conducted from November 13, 2012 to November 30, 2012. For more information on the 2013 Harris Poll Reputation Quotient® Study, visit http://www.harrisinteractive.com/Products/ReputationQuotient.aspx.

About Harris Interactive

Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Related Links:
2013 Harris Poll Reputation Quotient Executive Summary Video
2013 Harris Poll Reputation Quotient Public Perspective Video
2013 Harris Poll Reputation Quotient Product Overview
Harris Poll on Twitter

Press Contacts:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]  

Kyle Kuhnel
Gibbs & Soell
212-697-2600 ext. 1256
[email protected]

 

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...