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LINE Adds New Dimension to its Messaging Platform with LINE Play

Custom Avatars and Unique Virtual Environments Enable Users to Be More Creative with their Communications

LOS ANGELES, Feb. 20, 2013 /PRNewswire/ -- LINE, the world's leading mobile messaging platform with social network service, today announced the global launch of LINE Play, an avatar creator and suite of virtual environments that users can customize and use to communicate creatively with their family and friends.



LINE Play avatars can be created in a variety of ways. Customers can use their own headshot to create an avatar that closely resembles them, or select from a wide range of eyes, noses, and mouths offered through LINE Play that can be combined to create an entirely different look. Avatars can then join the LINE Play virtual world where they can use LINE Play's new Action Stickers that enable avatars to become more animated and lifelike.

LINE Play also enables users to decorate their avatar characters and virtual environments with more than 2,000 fashion and interior items. Users can purchase these by using LINE Play's virtual currency, which can be earned by performing various tasks such as eating, taking baths, sleeping and watering the plants in both your friends' rooms as well as your own. LINE Play also features seasonal themes such as Christmas and Valentine's Day, among others. LINE Play includes tight privacy controls that enable the user to choose whether or not to allow avatars who are not friends to visit their rooms.

"LINE Play is a great example of how we're offering our customers a greater degree of interaction," Says Jeanie Han, LINE US CEO. "Through messaging, voice calling, stickers and the camera, our customers can interact with their friends and families in a number of ways. We're taking digital communications beyond words on a screen and leveraging more emotional drivers to make communications more meaningful and fun."

More about LINE Play

For more information about LINE, please visit:

About LINE
LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011 by NHN, LINE has more than 100 million users worldwide. It has also been ranked no. 1 in 41 countries in the free app category including Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features such as 'instant translation service,' 'Official Accounts' that enable users to interact with famous public figures, 'Timeline and Home' to share recent updates with friends, 'Shake it,' a fun way of exchanging ids and many 'Emoji/Stickers/Emoticons.'

For more information visit:

About NHN Corporation
NHN Corporation is Korea's premier Internet company, operating the nation's top search portal, Naver ( the leading online game portal, Hangame ( the nation's largest children's portal, Jr. Naver (, Korea's first online donation portal, Happybean ( and microblog service Me2DAY ( from the two business pillars of search and games, NHN has rolled out a wide range of innovative and convenient online services that enable people to enjoy their lives. NHN outgrew the confines of the national borders. Not only did we build a good reputation in Japan but it also set up NHN USA, forging toward becoming a world-class internet company. The key mission is to connect users with the best quality services. For more information: .

© 2013 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks and/or registered trademarks of NHN Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.


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