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Tablet and Mobile Video Viewing Doubled in 2012 According to Ooyala Global Video Index

Ooyala, the leading video streaming, analytics and monetization platform provider, today released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is shifting online and explains why content providers are experimenting with new types of premium content and delivery methods.

Key findings in the Global Video Index include:

  • Viewers watched live video 18 times longer on desktops, five times longer on tablets and four times longer on mobile than video-on-demand content in Q4.
  • Branded video views surged 91 percent from the start of the quarter to their peak in mid-December
  • Hours spent watching streaming video on tablets and mobile increased 100 percent in 2012
  • iPhone users watched twice as much video on their phones than Android users did in 2012
  • Approximately one third of total time spent watching tablet video last quarter was with premium, long-form content running more than 60 minutes

“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala. “The data we provide in this report, and direct to our customers, is critical to understanding how consumers are engaging with video online. These insights help our customers deliver more engaging, personalized video experiences, and as a result, make more money from online video.”

Ooyala’s Global Video Index delivers key insights to global media companies and brand marketers to help them make data-driven decisions to maximize revenue and viewership. The full report and infographic are available directly from Ooyala.

The complete report, which measures anonymized viewing habits of 200 million unique viewers in more than 130 countries, offers insights into how the holidays change viewing behavior, the increase of tablet and mobile viewership and the decline of desktop viewership, engagement levels for live and video-on-demand content and video viewing habits on iOS and Android phones.

With video now being consumed across multiple devices and the resulting audience fragmentation, it is more important than ever for content providers to understand the viewing behaviors of their audiences. Ooyala’s market-leading video analytics help broadcasters, media companies and consumer brands understand and grow their audiences and earn more money from multi-screen broadcasting.

Ooyala analytics also power tools like Ooyala Discovery and Ooyala Now. Ooyala Discovery enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player. Ooyala Now is a real time video analytics dashboard that allows Ooyala content providers and operators to see both live and VOD content consumption as it occurs across all devices.

Additional data, analysis and news is available on Ooyala’s VideoMind blog.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit

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