Wearables Authors: Ram Sonagara, David Sprott, Elizabeth White, Liz McMillan, Pat Romanski

Blog Feed Post

Neomobile announces another year of growth and expansion: 2013 will see the boom of carrier billing monetization for apps and cloud services

Global mobile commerce group identifies HTML5 cloud products and Android in-app as the hottest business opportunities in the mobile ecosystem

MOBILE WORLD CONGRESS, BARCELONA, 25th February 2013 - Android, HTML5 and cloud services will drive the global mobile entertainment market in 2013-2014, representing the key opportunities in the marketplace for carriers, internet merchants, content providers and ad-networks, which make up the Neomobile business ecosystem.

The leading mobile commerce company is on target to achieve an organic 25-30% additional growth in 2013, following a very successful four-year period when it recorded a +50% compound annual growth rate, with a peak of €250 million in total user transactions in 2012.

Strengthening the vision
Neomobile's focus is to market and distribute premium digital content and services to a broader range of mobile devices and screens, reaching more and more smartphones, tablets and soon smart TV users.

"We are the natural mobile internet monetizer for digital companies with compelling consumer products," explained Gianluca D'Agostino, Neomobile CEO. "Our company already works in partnership with carriers around the world to allow mobile users to choose carrier billing instead of OTT solutions when discovering and paying for apps, games, virtual goods and other mobile consumables."

Neomobile's strategy is to combine aggregation and delivery with targeted mobile advertising and easy one-click purchasing and payments, to create a single, inter-connected mobile content ecosystem.

This integrated content network allows partners to monetise mobile goods and assets quickly and efficiently through direct carrier billing. At the same time, it provides a convenient, intuitive and secure mobile commerce experience for end users.

Carrier billing cashes in
Neomobile picked out 2013 as the year when carrier billing comes into its own as the preferred global payment method for mobile apps, content and other digital assets.

"Carrier billing is already easily available to six billion people and it's the only electronic payment channel for the 1.7 billion people worldwide who own a mobile phone but don't possess a bank account," said D'Agostino. "As we've seen in Europe already, as more mobile consumers in emerging markets like India and Latin America swap their feature handsets for smartphones, we expect mobile content demand to surge - and the use of carrier billing to surge with it."

"The benefits of carrier billing versus other competing methods are already clear," he continued. "App stores with carrier billing enjoy a 5X boost in sale conversion rates, which in turn deliver higher pay-outs for developers. Neomobile will be at the forefront of the carrier billing trend in 2013. With agreements already in place with over 260 operators in 70 countries, we expect to announce more global deals with carriers in upcoming months."

HTML5 takes off on all devices; more global growth from Android
Neomobile also predicts an important year ahead for both cloud-based mobile services and HTML5. HTML5's flexibility allows Neomobile to capitalise on its mobile expertise and launch innovative new apps and services that run across the ever-expanding range of smartphones and other mobile devices on the market. Neomobile is set to launch several new HTML5-based apps and content services - including mobile games, video streaming, social networking, and infotainment - in its 11 core markets. Operators and service providers will use the cloud to deliver always-on, cross-device services and web apps created using HTML5.

"As the volume and choice of mobile devices increases, cloud-based services possess a valuable advantage versus native apps, in that they be can be accessed easily and seamlessly by consumers from any type of connected devices," concludes D'Agostino. "We believe that the era of the mobile download is now making way for a wave of cloud and streaming services that is set to widely disrupt the mobile video, music and gaming industries."

The broadening global uptake of Google, Samsung and HTC smartphones, all powered by Android OS, will be another key trend in 2013. Neomobile points to Google Play app store growth as evidence: its revenues grew by 200% in Q4 2012, compared to just 20% growth by the Apple App Store in the same quarter. Neomobile's own Android in-app payment solution enables developers to trigger payment via mobile carriers for premium features and is expected to boost new revenue streams.

Gianluca D'Agostino will be speaking at Mobile World Congress at 1430 CET on Wednesday February 27, in the conference panel session entitled "Back to the future: Mobile Innovation 2023" alongside leading technology companies and executives from Deloitte, Qualcomm and Telefonica Digital.

- ENDS -

About Neomobile
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India. Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen (feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume.

Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With almost 300 experts in mobile, Neomobile is headquartered in Rome, and also has offices in London, Paris, Madrid, Milan, Reus, São Paulo, Beograd, Istanbul, Berlin, San Francisco, Ciudad De México and Mumbai.

For more information, visit www.neomobile.com and www.neomobile-blog.com. Twitter is @Neomobile_group

Press contacts:
Alex Sowden
[email protected]
+44 (0)207 033 2660

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.