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Nearly Six-in-Ten U.S. Adults Report Potentially Higher Shipping Costs Won't Deter Them From Shopping Online, Finds New Survey

-- Nearly Half Always or Often Search for Free Shipping Codes When Shopping Online --

WHITING, Ind., Feb. 27, 2013 /PRNewswire/ -- As they say, the best things in life are free. When shopping online, free shipping is one of them. With major shipping carriers recently announcing price increases of at least 5 percent in 2013, free shipping may be harder to come by this year. A new survey reveals that despite the possibly higher shipping costs they could be charged, 51 percent of U.S. adults indicate they are neither more or less likely to shop online. An additional 7 percent report they are more likely to shop online. This survey was conducted online within the United States by Harris Interactive on behalf of from February 11th-13th, 2013, among 2,191 U.S. adults ages 18 and older, among which 2,037 shop online at all.


For those who still continue to click and buy, their typical online shopping behavior will shift to sites that offer free shipping. Nearly three-in-four (73 percent) U.S. adults are more likely to shop online at a website that offers free shipping as opposed to one that doesn't.

"Free shipping offers entice online consumers, but retailers may have more difficulty providing them as costs rise," said Jackie Warrick, senior savings advisor at "To still present free shipping as an option, some stores may need to increase item prices to absorb the cost effectively. Regardless, budget-savvy consumers will seek out free shipping in as many ways as they can."

In addition to shopping on sites that automatically offer free shipping, most online shoppers search for free shipping coupon codes for their purchases. In fact, 77 percent of U.S. adults who shop online at all search for free shipping codes at least sometimes. Twenty-four percent indicate that they do so often, while 25 percent sometimes do. Twenty-three percent never or rarely search for free shipping codes when shopping online.

Warrick offers the following tips for online shoppers on the hunt for free shipping:

Seek out specials: Pay close attention to your favorite stores' or brands' promotion cycles, as many offer free shipping deals throughout the year. Sign up for email newsletters and follow stores on social media to stay on top of free shipping promotions.

Find free shipping codes: Before you decide what online store you're going to buy something from, head to a comprehensive savings site like ( to check for free shipping coupon codes to save money on your purchase.

Be aware of higher prices: As some stores will be forced to raise item prices to provide free shipping to their customers, be aware that some items may be more expensive than previously. Nearly seven-in-ten (68 percent) U.S. adults are unaware that shipping costs are set to rise nearly 5 percent this year, so keep an eye on your online shopping budget.

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from February 11th-13th 2013, among 2,191 adults ages 18 and older, among which 2,037 shop online at all. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan, [email protected].

About offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. With online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, is the ultimate one-stop-shop for coupons of every variety. Consumers can also be the first to know about the best coupon deals available with CouponCabin's Newsflash, a constantly updated and innovative new feature with dozens of breaking offers each and every day. Shoppers have saved nearly $350 million since CouponCabin's foundation in 2003, and the average user saves $19 in just 80 seconds. With Newsflash, customized email newsletters, mobile apps for iPhone, Android and iPad, downloadable browser savings alerts and exclusive coupons, shoppers will never miss out on a great deal with  


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