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Tim Hortons simplifies your next visit with upgraded TimmyMe app

Latest release brings web-based tools to your mobile device

OAKVILLE, ON, Feb. 27, 2013 /CNW/ - Is it your turn to go for a 'Timmy Run' today?  Ever go through the drive-thru, only to swipe your Tim Card® and realize that you forgot to reload? Relief is here. Tim Hortons' newly upgraded mobile application, TimmyMe, brings the previously web-based TimmyRun™ and Tim Card reload functions together on your mobile device, simplifying the coffee run.

Tim Card reload ensures guests never run on empty. TimmyMe now allows users to set a registered Tim Card's reload frequency, check their Tim Card balance and give their cards a nickname directly on their mobile device.

The TimmyRun feature conveniently combines beverage orders for up to 20 people and helps the coffee 'runner' take orders. TimmyRun group members are emailed when a run is about to take place and given a time frame to opt-in with their drink request. Once the time is up, an organized list is compiled and the runner is notified - everything the runner needs now exists in the palm of their hand. Through the 'private list' option, group members' favourite beverage orders are stored so anyone can surprise and delight their friends without them knowing.

"The initial launch of TimmyMe was very well-received by our guests, who found it fun and easy to interact with our brand," said Linda Kosmack, Manager, Digital Marketing & Customer Relationship Management, Tim Hortons. "We are excited to give our guests further access to all of their favourite digital tools in one convenient spot. The result is less time getting the coffee and more time enjoying it."

TimmyRun and Tim Card reload join existing TimmyMe features such as the Restaurant Locator, Nutrition Calculator, social media sharing and a Contact Us form.

The new TimmyMe is now available for download, free of charge, on iPhone and Android devices. A previous version of TimmyMe is still available for BlackBerry users, including the new BlackBerry 10.

About Tim Hortons Inc.

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the United States and 24 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE Tim Hortons Inc.

Image with caption: "Tim Hortons' newly upgraded mobile application, TimmyMe, brings the previously web-based TimmyRun™ and Tim Card® reload functions together on your mobile device. (CNW Group/Tim Hortons Inc.)". Image available at: http://photos.newswire.ca/images/download/20130227_C8525_PHOTO_EN_24069.jpg

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