|By PR Newswire||
|February 27, 2013 07:00 PM EST||
GIA announces 4Cs app for Android in English and Simplified Chinese
CARLSBAD, Calif., Feb. 27, 2013 /PRNewswire-USNewswire/ -- Owners of Android phones and tablets like the Kindle Fire and Samsung Galaxy can now benefit from GIA's (Gemological Institute of America) free interactive diamond app for consumers and retailers, available in both English and Simplified Chinese. The app engages consumers with interactive features, video content and information on the GIA-created 4Cs (Color, Clarity, Cut and Carat Weight) of diamond quality.
"Bringing objective information about gems and jewelry to people when and where they want it is central to GIA's public-benefit mission," said Kathryn Kimmel, GIA vice president and chief marketing officer. "The Android 4Cs app puts GIA's 82 years of innovation and research right on the screens of the most widely used smart phones in the world."
Users can explore diamond color across the GIA D-to-Z Color Scale, see typical inclusions on the GIA Clarity Scale, and how cut can make a significant difference in the look of a diamond. The app also explains the GIA Diamond Grading Report, the recognized global credential for diamond quality.
The app provides direct access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in "My Diamond Wish List," where users can email, tweet, or share on Facebook the diamonds they've saved in their personal wish list.
The GIA app is also available for iPhone and iPad. A retailer version, designed for use at point of sale, is downloadable for free from GIA's retailer support site www.retailer.gia.edu. GIA's award-winning peer-reviewed quarterly Gems & Gemology is available on the iPad.
An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world's foremost authority in gemology. GIA invented the famous 4Cs of Color, Cut, Clarity and Carat Weight in the early 1950s and in 1953, created the International Diamond Grading System™ which, today, is recognized by virtually every professional jeweler in the world.
Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. Visit www.gia.edu.
SOURCE Gemological Institute of America
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