Wearables Authors: Elizabeth White, Dana Gardner, Christopher Harrold, Pat Romanski, John Mertic

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Sony Announces New Addition To X Headphone Line

More Compact Option; Available in Variety of Colors

NEW YORK, Feb. 28, 2013 /PRNewswire/ -- Sony announced today its newest addition to the X Headphone line, the on-ear MDR-X05. These new headphones deliver music lovers a premium Sony audio experience in a more compact and lightweight design. Together in collaboration with one of the world's leading record producers, Simon Cowell and Sony Music Entertainment, the new X05 delivers killer sound reproduction in an aggressive, stylish design. 

"When Sony teamed up with Simon Cowell, our goal was to create the best sounding headphones in the world for today's most popular music– allowing listeners to experience the full spectrum of audio that artists and producers hear in recording studios," said Andrew Sivori, vice president of the Personal Audio group at Sony Electronics. "With the newest X Headphones, now we're delivering that experience in a more compact and portable design."

Legendary Sony Audio Engineering
Sony set out to achieve unmatched high performance sound in a smaller and lightweight design with the new X Headphones. Engineered with an efficient acoustic design, the new X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today's bass-heavy music.   

With their pressure-relieving memory foam ear pads, the X Headphones conform to each user's unique ear shape, providing a highly effective acoustic seal and preventing sound leakage. In addition to reinforcing the headphones' powerful sub-bass reproduction capability, the ear pads deliver a supportive, cushy feel, ideal for maximum long-term comfort.

Stylish Design
The X Headphones look as great as they perform with their color-accented headbands, swivel mechanisms and end caps. Their dual folding style allows the user to swivel the noise isolating ear pads for listening flexibility, as well as conveniently fold the headphones into an included sleek carrying case for hassle-free portability.

Featuring grooved serrations on its surface, the X Headphones' high-quality cord provides an innovative design that eliminates friction between cable surfaces, reducing the incidence of frustrating tangles. 

The X Headphones are designed to provide maximum performance when used with all of today's portable music devices. For iPod®, iPhone® and iPad® users, the X Headphones include a convenient Apple® 3-button control with a microphone, track, and volume control functionality, allowing users to access their music and answer phone calls. The remote also provides basic control of most AndroidTM devices as well.

Hearing is Believing
The new X Headphones will be available in five new color variations (red on silver, black on silver, white on silver, black on red, and red on black) for pre-sale today at www.sony.com/X5 and beginning March 22 through the Sony Store online (http://store.sony.com), in Sony retail stores, and at other authorized retailers nationwide for about $199. Special demonstration stations at Sony Stores and at select retailers will give consumers the opportunity to experience the headphones for themselves. For images and information, please visit www.sony.com/news.

Please visit www.sony.com/XHeadphones or Follow #SonyX on Twitter for the latest X Headphones news. Also, stay tuned to the Sony Blog for upcoming opportunities to win your own X Headphones.


Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world's leading global music, film and television production companies responsible for some of the world's most successful global TV and music franchises.  Simon Cowell has worked with artists on more than 250 No 1 records and 300 million album sales. Syco Entertainment is also the world most successful producer of international talent with Syco Music being the record label home for such diverse international recording artists as Labrinth, One Direction, Cher Lloyd, Leona Lewis, Susan Boyle, Little Mix, and Il Divo as well as other artists discovered through Syco TV series' including Jackie Evancho, JLS, Olly Murs, Melanie Amaro, Alexandra Burke, Jonathan and Charlotte, Chris Rene, Tate Stevens, Emblem3, Fifth Harmony, James Arthur, Ella Henderson, Loveable Rogues and Rebecca Ferguson. Artists discovered by The X Factor format have sold more than 100 million records worldwide, including 110 number ones, 270 top 10, and 501 top 50 releases.Syco's television assets include the global franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 41 territories and the US version of The X Factor airs in over 166 countries. In 2012 Got Talent became the world's biggest selling TV format and is now commissioned in 52 countries as a local format.  The US version, America's Got Talent, is NBC's leading summer entertainment format and additionally airs in 152 countries.  In 2012 Syco formats were responsible for more than 2,000 hours of original television worldwide - equivalent to nearly three months of television viewing.  The X Factor is now watched by more than half a billion people around the world.  In 2013 Syco continues to capitalise on the ongoing success of its established global hit TV formats and a number of new projects including new TV series Food Glorious Food and two films - One Direction's 3D movie with Sony Pictures and 'One Chance', a film based on the success story of Britain's Got Talent's first winner, Paul Potts, in association with the Weinstein Company. These will be alongside a number of yet-to-be announced new projects.


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