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Fuel Rewards Network Program Results in Big Savings at Shell

Innovative Program Helps Consumers Turn Everyday Purchases into $68 Million in Fuel Savings at Shell and Counting!

HOUSTON, April 4, 2013 /PRNewswire/ -- Shell knows that paying less for fuel continues to be top of mind and consumers are hungry for a loyalty rewards program that will help them drop their price at the pump. The Fuel Rewards Network™ (FRN) program, the first-of-its-kind national program, offers consumers a way to pay less for fuel by earning rewards on everyday purchases that can be redeemed for fuel savings at participating Shell stations nationwide. Since the program's launch in 2012, consumers have saved more than $68 million on high quality fuel at Shell stations1. FRN Members save on average $0.31 per gallon on their purchases of all grades of Shell Nitrogen Enriched Gasolines at Shell, though some savvy Members have paid as little as just $0.01 per gallon2.

(Logo:  http://photos.prnewswire.com/prnh/20120917/MM76045LOGO)

The FRN program, owned and operated by Excentus, is now available in nearly 200 cities nationwide and allows consumers to combine multiple rewards offers – or cents per gallon rewards – together for potentially huge savings on high quality Shell fuels right at the pump. 

"Forty four percent of FRN Members are new Shell customers who are pleased to see their fuel savings become a reality by earning rewards on the items that they are already buying," said Dan Little, Shell North American Fuels Marketing Manager. "These consumers have experienced the savings power of the FRN program allowing them to combine their rewards instantly at the pump so they can save as much as one, two and even three dollars off or more per gallon on high quality fuel at Shell."

The FRN program goes beyond traditional loyalty programs by providing consumers with multiple opportunities to earn rewards through brand-name online merchants and at grocery stores, restaurants, retailers and service providers coast-to-coast (ways to save vary by market):

  • Shop Online: Access nearly 700 brand name online merchants offering at least 5¢/gal for every $50 you spend. Some may offer 2x, 5x, 10x rewards or more to multiply your savings!
  • Dine Out:  Link a payment card to the Dining program and earn 10¢/gal for every $50 you spend at 10,000+ participating restaurants nationwide.
  • Buy Groceries: Link your local participating grocery store's rewards card to your FRN Account and earn rewards on your grocery store purchases.
  • Get eCoupons: Select eCoupons at fuelrewards.com and earn Fuel Rewards® savings when the eCoupons items are subsequently purchased at participating grocery and drug stores.
  • Shop at Shell: Purchase specially marked products inside the convenience store as well as car washes or auto services at participating Shell stations to earn Fuel Rewards savings through the Shell® Fuel Rewards® program.

Fuel Rewards savings can be redeemed on all three grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline and Shell Diesel at participating stations – up to 20 gallons per purchase, per vehicle.

"We recognize that consumers are looking for ways to save and we are proud to continue to evolve the FRN program to not just meet this need but help consumers see a real difference when they fill up," said Dickson Perry, Founder, Chairman and CEO of Excentus. "We look forward to offering increased savings for our Members and making the FRN program the place people turn to save on fuel at Shell."

Signing up for the FRN program is easy! Consumers just need a free Fuel Rewards Network Card, which they can pick up at any participating Shell station. After activating their FRN Card online at fuelrewards.com, consumers can start earning Fuel Rewards savings by making the purchases they already do every day and redeeming their rewards for fuel savings at Shell.

Consumers can follow these easy steps to activate their FRN Card:

  1. Go to fuelrewards.com and click "Sign Up" to activate your FRN Card. If you don't already have an FRN Card you can request an FRN Card online during sign up to be mailed to you.
  2. Select "Fuel Rewards Network" for your card.
  3. Enter your card number and PIN. Follow the steps to complete online enrollment.

Activate your FRN Card by downloading the FRN Mobile App for iPhone® or Android™.

Consumers across the country have already started integrating the FRN program into their family budgeting strategies to help them save.  Amy Desrosiers, Chicago, IL resident and blogger of Savvy Saving Couple, says "[The] Fuel Rewards Network program is a great program because let's face it, most of us shop online, and have to go food shopping. So why not link your Fuel Rewards Network Card and your grocery store loyalty card to your FRN Account, and start earning Fuel Rewards savings?"

Consumers can sign up and watch their fuel savings add up and learn more about the FRN program by visiting www.fuelrewards.com or by downloading the FRN Mobile App for iPhone or Android. Or find the Shell 'On the Road' tab on Facebook at http://www.facebook.com/shell or visit the Fuel Rewards Network program page at http://www.facebook.com/fuelrewards for more information.

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About Excentus
Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards Network™ program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides Members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 150 employees. For more information please visit www.excentus.com

Cautionary Note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2011 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, April, 4, 2013. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

1 Shell Oil Co. Proprietary Data

2 "Leaderboard of Savings" at fuelrewards.com 4/3/13

SOURCE Shell Oil Company

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