Welcome!

Wearables Authors: AppNeta Blog, Elizabeth White, Carmen Gonzalez, Liz McMillan, Pat Romanski

News Feed Item

AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards

AMD A-Series APU, Radeon and FirePro Graphics Technology Work Seamlessly With Next Version of Adobe Premiere Pro Software to Provide Real-Time Editing, Effects, Compositing and Color Grading

SUNNYVALE, CA -- (Marketwired) -- 04/05/13 -- AMD (NYSE: AMD) today announced its collaboration with Adobe Systems Incorporated to deliver OpenCL™ hardware-accelerated video editing for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This collaboration further demonstrates AMD's commitment to enabling partner ecosystems with cross-platform open standards, empowering Adobe to amplify the editing experience for creative professionals everywhere. The combination of expanded support for open standards and the Adobe Creative Cloud™ brings unmatched access to the most up-to-date and powerful professional post-production tools anywhere.

The next version of Adobe Premiere Pro has been optimized to take full advantage of a wider range of AMD professional- and consumer-class graphics processing units (GPUs) and accelerated processing units (APUs), delivering unprecedented real-time editing with formats from DV to HD and 4K Ultra HD at high frame rates. Now Adobe and AMD extend this advanced OpenCL functionality to creative professionals running the Windows operating system. The expanded support on Windows and OSX complements the already popular Mac OSX OpenCL support available on Adobe Premiere Pro.

"AMD and Adobe are dedicated to delivering professional- and consumer-level solutions that support open standards and provide artists everywhere with the ability to create at the speed of thought," said Neal Robison, senior director, Software Alliances at AMD. "Through AMD's strong relationship with Adobe, video editors no longer have to wait for the rendering of edits, effects and composites -- most everything can now be achieved at high-quality in real-time."

Coupling AMD graphics hardware with the latest Adobe software, video professionals and prosumers alike will benefit from seamless, high-quality feedback. The next version of Adobe Premiere Pro with support for OpenCL harnesses the power of discrete AMD graphics cards and AMD A-Series APU's to enable real-time edits, application of dozens of effects, support for the new Lumetri deep-color engine, and multi-stream and mixed format accelerated workflows with AMD Eyefinity multi-display technology.

From its APUs and notebook graphics cards to professional workstation cards like the AMD FirePro™ W-series, AMD technology works transparently with Adobe Premiere Pro to provide scalable GPU-accelerated editing solutions for inspired prosumers and creative professionals everywhere. The software is accelerated by OpenCL to efficiently harness the compute power of AMD APU and graphics products and achieve up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing(1).

"We're all about creating the best software possible, and at NAB we're revealing some incredible enhancements to our video editing tools," said Simon Williams, director of strategic relations at Adobe. "Our customers require powerful systems that enable them to work quickly and efficiently. While we already support OpenCL on the Mac, today's announcement gives creative professionals the opportunity to tap into the massive compute resources of AMD APUs and GPUs on Windows-based PCs, broadening the type of accelerated experience they can have with our upcoming software."

Video professionals and enthusiasts utilizing the Adobe Creative Cloud gain a competitive advantage through immediate access to AMD hardware-accelerated features and functionality with the latest Adobe video production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool kit with industry-leading software seamlessly integrated with all the hardware needed to create, collaborate and stay connected.

At NAB, Adobe is previewing the next generation of its professional video and audio products (NAB Booth SL3910.) Learn more about the next versions of Adobe's pro video and audio tools at: www.adobe.com/go/nab_reveal. More information about Adobe's upcoming new video tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, Calif.

Supporting Resources

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading Cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD, the AMD Arrow logo, FirePro and Radeon are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

(1) Testing was performed by AMD, test project used the "Three-way Color Corrector" effect with the NAB 2013 "sneak peek" build of Premiere Pro Next provided by Adobe, .MP4 video file, 17 seconds, 1920x1080, 24fps with .WAV audio file, 169 seconds, 1411 kb/s audio bitrate, 41 khz audio sample rate, export to Device -- Apple TV, iPad, iPhone 4 and newer, 720p, 29.97 max render quality. With OpenCL (GPU acceleration) enabled, the export took 46.6 seconds. With CPU only, the export took 246.1 seconds. Test system was a desktop PC configured with an AMD A10-6800K APU with AMD Radeon™ HD 8670D Graphics, 8GB DDR3-2133 running Window 8 Professional (x64) build 9200, video driver 12.102.0.0. RID-10

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...