|By Shelly Palmer||
|April 10, 2013 05:36 PM EDT||
In today’s modern poly-device lifestyle, consumers shift seamlessly across phones, computers, televisions and tablets, devouring rich media content wherever they are. This hyper-connected culture has spawned a new breed of consumer who expects high-quality entertainment on-demand – and at lightning-fast speed.
Despite consumers’ voracious appetites for such content, the ability to capture video with state-of-the-art equipment in increasingly higher-resolution formats has far surpassed the technical infrastructure in distribution.
For example, the increased resolution made possible by HD (high-definition) video and the developing UltraHD (4K) resolution standard means higher bitrates, creating a massive burden on both fixed and mobile networks. A technically efficient and low-cost solution for disseminating the massive amount of data required for high-quality video has yet to be adopted.
So How Can We Fix This?
An obvious solution is limiting the video bitrate, but doing so in “brute force” causes noticeable degradation in image quality — an unacceptable trade-off for consumers and content providers alike.
The ability to provide high-quality video quickly comes down to bandwidth for content providers. If videos were a liquid, bandwidth would refer to the size of the pipe. If too much liquid tries to enter the pipe, it will travel at slower pace, impeding video delivery. Wedge even larger high quality video files into the pipe and it’s only a matter of time before it clogs completely.
A Change in Culture
In just the past few years, we have witnessed a fundamental shift away from video content delivery over traditional broadcast networks (over-the-air, cable and satellite) to virtually spot-delivery via over-the-top (OTT) Internet delivery. Netflix, Hulu, Amazon Instant video and iTunes have emerged as household names, seizing market share in their quest to satiate consumers’ intensifying appetites for content choice, flexibility and value.
Mobile video delivery has also grown at a dizzying pace as YouTube, Vimeo and Hulu continue to proliferate mobile OTT services, along with robust “TV Everywhere” offerings launched by the majority of cable and satellite networks.
The mainstreaming of these popular services, along with revolutionary mobile technologies that make viewing videos as simple as switching on an iPhone, now mean Americans are spending more online time than ever consuming video content.
Cisco’s Visual Networking Index estimates that video delivery monopolizes more than 50 percent of Internet bandwidth today, instigating the main source of Internet bottlenecks and ultimately, the primary cause of consumer frustration over poor performance. Mobile video streaming is swelling so rapidly that it will account for the majority of the 65 times increase in wireless data traffic estimated by Cisco in 2014. If Cisco’s forecast is upheld, the influx of video traffic may grind mobile networks to a halt as 3G and 4G wireless fail to support the increased demand.
The combination of the demand for both fixed and mobile video delivery, which is growing exponentially, along with the increasing resolution and quality of video capture and display devices, means it’s only a matter of time before bandwidth demand exceeds capacity.
But… Are There Ways to Improve Things?
The recently proposed HEVC (H.265) video compression standard promises up to 50 percent bitrate reduction compared to the existing H.264 standard, but it will take at least five to seven years for mass-market penetration.
Regardless of future standards, what’s indisputable is that compression of higher-quality video content is mission critical. A video optimization solution is needed now, but only if it possesses the capability to lower video stream bitrates without the loss of quality.
Investigations by academia and industry have resulted in limited, and thus far, incremental improvements in compression – until recently. To improve the delivery system and user experience, our media optimization experts at Beamr have developed novel algorithms that could be integrated into either the content creation or delivery systems to optimize video streams and make videos more storage and distribution-friendly.
Beamr’s Improvements to the System
Our patented optimization algorithm reduces the bitrate of H.264 video streams by up to 75 percent (4X), without affecting their perceptual quality. And because it works in the domain of standard H.264 video, the resulting video streams are fully compatible with any media player or consumer device.
Already proven in our popular JPEGmini photo recompression platform, the optimization algorithm imitates the perceptual qualities of the human eye, ensuring the video stream is compressed to the maximum extent possible by removing redundancies, without creating any visual artifacts in the process.
Regardless of how you prefer to devour your favorite videos across media platforms, new optimization tools based on proven scientific algorithms can streamline the delivery process, unclogging the bandwidth pipes to ensure that you can effortlessly hit “play” and watch high-quality video on-demand without interruption across multiple screens.
(To learn more about Beamr, please visit its website.)
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 28, 2016 10:00 AM EDT Reads: 253
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 28, 2016 09:30 AM EDT Reads: 1,392
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 28, 2016 09:00 AM EDT Reads: 1,603
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 28, 2016 07:30 AM EDT Reads: 519
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 28, 2016 06:45 AM EDT Reads: 1,557
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 28, 2016 05:45 AM EDT Reads: 2,326
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 28, 2016 03:15 AM EDT Reads: 2,649
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 28, 2016 03:00 AM EDT Reads: 1,642
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 28, 2016 02:30 AM EDT Reads: 1,560
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 28, 2016 02:15 AM EDT Reads: 1,414
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 28, 2016 02:00 AM EDT Reads: 2,069
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 28, 2016 01:45 AM EDT Reads: 1,122
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 28, 2016 01:15 AM EDT Reads: 881
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 28, 2016 01:00 AM EDT Reads: 1,639
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:30 PM EDT Reads: 1,420
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 27, 2016 10:00 PM EDT Reads: 2,684
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 27, 2016 09:45 PM EDT Reads: 2,019
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 PM EDT Reads: 2,047
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 27, 2016 07:30 PM EDT Reads: 1,127
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 27, 2016 06:45 PM EDT Reads: 2,080