Welcome!

Wearables Authors: Elizabeth White, Dana Gardner, Craig Lowell, Liz McMillan, David Paquette

News Feed Item

SKATEBOARDER Magazine Changes the Game With Innovative Digital-First Platform

The Original Skateboard Magazine Launches Free Digital Magazine for Web and Tablet, Scraps Subscription-Based Print Mag for Collectible Specialty Retail-Only Magazine and Creates Unique Web-Centric Content Hub

SAN CLEMENTE, CA--(Marketwired - April 18, 2013) -  GrindMedia, the nation's leading action and adventure sports media company, announces SKATEBOARDER Magazine's innovative new digital-first content platform driven by the launch of its new, free, online video-based magazine and web-centric content platform. Nearly 50 years after SKATEBOARDER Magazine debuted the world's first skateboarding publication, the pioneer is again changing the game by creating content platforms suited for today's skate audience.

"SKATEBOARDER Magazine is the original voice of skateboarding and with this new way of gathering and delivering our content, it will ensure that we reach more readers through multiple delivery channels on a global scale," said SKATEBOARDER Publisher Jamey Stone. "Whether it be our website, iPad/iPhone apps or print, SKATEBOARDER will be everywhere skateboarders live."

The new digital SKATEBOARDER will have the ability to bring skateboarding to life like hasn't been done before while maintaining the feature-focused capabilities that have been the hallmark of SKATEBOARDER'S print editorial. Features such as photo sequences, videos and advertising will become more dynamic and interactive. "Buy now" links will take the consumer directly to online retailers, enabling instant purchase capabilities for brands and consumers, while interactive social media feeds will refresh up-to-the-minute. Ultimately, the digital issue combines the interactivity and reach of digital with the storytelling of print.

"This audience lives online, so it was necessary for us to create content platforms that meet their needs and bring them the unique editorial voice of SKATEBOARDER in an expanded digital format," said GrindMedia Senior Vice President Norb Garrett. "By making the digital issue free and accessible to all skateboarders worldwide through our website and digital newsstands, we are expanding our content reach with the goal of engaging a greater skate audience. Over the past year, our website traffic has grown 180 percent due to our investment in proprietary video platforms and expanded editorial, reinforcing our view that this audience demands more of a digital focus."

While the website and digital issue drive the digital interaction with the audience, SKATEBOARDER will produce a limited-edition collectible magazine six times per year available ONLY at skateboard retail shops. The new horizontal landscape format (think the size of an iPad screen at 10.25 inches by 7.5 inches), will be available for $5.99 in conjunction with each digital release. The print magazine will allow for collectability and provide exclusive content and extra photos beyond the digital version. SKATEBOARDER will no longer produce a traditional subscription-based print magazine.

"We are very excited with SKATEBOARDER's plans to launch a new digital version of the magazine," said Steve Stratton, Director of Skateboarding, Volcom. "This will allow them to take their unique content to a much broader global audience with no subscriber cost to the viewer. We are also excited they will continue to deliver print through core retail outlets with a new high-quality product that will showcase the amazing photos and articles that the SKATEBOARDER staff is known for producing."

"SKATEBOARDER Magazine has a rich history of showcasing some of the most iconic skaters, tricks and locations that have defined skateboarding since it's birth," said SKATEBOARDER Editor Jaime Owens. "We are excited about continuing that experience for our readers in this new digital format to expand our reach and to get as many people as possible to see how much we love skateboarding, while still offering a print version for the collectors distributed strictly to skate shops. We live and breathe skateboarding. Nothing's changed there. It's all about looking forward while never forgetting our past."

Download the FREE app for the new digital SKATEBOARDER Magazine, available today at skateboardermag.com and Apple digital newsstands.

About GrindMedia

Source Interlink Media¹s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.

About SKATEBOARDER

SKATEBOARDER Magazine is for skaters by skaters and plays a vital role in skateboarding's past, present and future. Founded in 1964, SKATEBOARDER has a profound history and deep roots in the sport, but still maintains a fresh and relevant look into the ever-changing world of skateboarding; reflecting on its evolution, while pushing along with its progression. SKATEBOARDER Magazine is part of GrindMedia, the leading action/adventure/lifestyle media company that reaches more than 20 million active sports enthusiasts per month through an integrated network of magazines, online properties, events and television programming. For more information, visit skateboardermag.com.

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.