|By Shelly Palmer||
|May 4, 2014 03:01 AM EDT||
Nike recently discontinued Nike Fuel bands and fired a bunch of related staff. President and CEO Mark Parker said, “I think we will be part of wearables going forward. It’ll be integrated into other products that we create, and then we’ll look at expanding our partnerships to create more reach for the Nike Fuel and Fuel system that we have … and the best way to do that, we think, is through the best partnerships that we can find.”
Does this mean that Nike is out of the fitness tracking wristband business, or does it mean that it Nike is going to concentrate on software and apps and let others (like Apple) figure out the hardware? Or, does it mean that fitness tracking wristbands were a fad and it’s over?
Nike may stand for excellence in sports and fitness, but Nike Fuel certainly did not stand for excellence in fitness tracking technology. Nike Fuel’s unique combination of hardware and software was an experiment in fitness tracking, social fitness and self-assembling athletic competition. Sadly, Fuel points were an arbitrary metric that helped you accomplish nothing. The software was simple to use, but forced you to tap or click way too many things to create an emotionally satisfying experience. To be as polite as possible, Fuel is probably where it deserves to be right now.
That said, it might be helpful and instructive to examine some of the component parts of the fitness tracking wristband/wearables trend because… in its current form, fitness tracking wristbands may well be a fad.
Function and Features
I’ve been using a Jawbone UP (now an UP24) for almost a year. During that time, I have lost over 55 lbs. by walking, eating a balanced healthy diet and getting enough sleep. I have quantified a good portion of this journey using the UP app. The data tracked includes: steps per day, estimated calories burned (resting and active), sleep (deep and light) and calories consumed (which I don’t track with the UP app – I use MyFitnessPal for calorie counting).
Through an aesthetically pleasing – but overly clunky – UI, the UP app tells me what I need to know about my daily activity. Sadly, this information is only available via my mobile device (Android, in my case), so I must manually enter the information into an Excel spreadsheet to make it actionable. Not for the faint of heart.
The problem with every fitness tracking wristband and every associated app is that they only track what they track, and they are mostly incompatible with the other tools you need to create a complete actionable plan. (For hands-on reviews of practically every popular fitness tracking wristband, please visit www.smartphonediet.info.)
More importantly, once you are trained to know how much exercise you need to do each day and what portion sizes you are allowed to eat to maintain or reduce your body weight, there’s not much to quantify… is there?
Of course there is! While Fitbit, Jawbone UP, Withings Pulse, Polar Loop, Misfit Shine and other $100-$200 non-specialized, fitness tracking wristbands all have very similar features, they all help you understand how you spend your day. The bands use an accelerometer to track your movement and an algorithm takes a best guess at what those movements mean. This is where the process breaks down… it’s early days and these types of fitness tracking wristbands are technologically undifferentiated and the software leaves you wanting.
There are, of course, many specialized fitness tracking wristbands like the GPS enabled watches for runners by Garmin, Timex and Casio. Specialized wristbands with advanced features don’t really fall into the general consumer “fitness tracking wristband” category. Yes, they track and quantify much of the same activities, but they do it at a semi-professional or professional level. And, most have far too many features to be used to simply track steps.
Social fitness is a common component of every fitness tracking wristband system. The UP app lets me assemble a team of friends. I have 25 team members. About half of my team has not used the app for months. When I asked some of them (via Facebook or email or text or actually in person) why, the answers fell into three categories:
- It broke.
- I used it for a while, but I didn’t lose any weight.
- I don’t have the discipline to use it right, so I just stopped.
Then there’s another smaller group that doesn’t use it every day, but may use it on the weekend or for a few days during the week. Finally, there are a few (like me) who are fully committed to the program.
If I were to graph the curves, they would look eerily similar to other fad graphs such as the EST Therapy fad in the 70s, the Aerobics craze of the 80s, Beanie Babies in the 90s, iPods in the 00s, etc.
The difference here is that fitness tracking wristbands are not the final form factor. Apple has a patent for headphones that will take your temperature and measure your heart rate; there are all kinds of sensors and wearable computing tools just around the corner. The iWatch is coming soon, as are several “next generation” wristbands that promise greater benefits and ease of use.
Are fitness tracking wristbands a fad? Probably, but the quantified self movement (of which fitness tracking wristbands are only one small part) is going to be here for a good long while. So get ready… this is just the beginning.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 26, 2016 10:45 PM EDT Reads: 388
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 26, 2016 09:45 PM EDT Reads: 2,988
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 26, 2016 08:45 PM EDT Reads: 2,156
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 26, 2016 08:45 PM EDT Reads: 3,385
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 26, 2016 08:30 PM EDT Reads: 1,590
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 26, 2016 08:00 PM EDT Reads: 2,895
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Sep. 26, 2016 05:15 PM EDT Reads: 2,614
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 26, 2016 05:00 PM EDT Reads: 2,729
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 26, 2016 04:30 PM EDT Reads: 1,621
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 26, 2016 04:15 PM EDT Reads: 1,037
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 26, 2016 03:30 PM EDT Reads: 1,567
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 26, 2016 03:00 PM EDT Reads: 1,561
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 26, 2016 02:45 PM EDT Reads: 2,639
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 26, 2016 02:00 PM EDT Reads: 1,721
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 26, 2016 01:45 PM EDT Reads: 2,595
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 26, 2016 01:30 PM EDT Reads: 1,188
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 26, 2016 01:00 PM EDT Reads: 1,644
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 26, 2016 12:45 PM EDT Reads: 1,753
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 26, 2016 12:45 PM EDT Reads: 3,436
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 26, 2016 12:15 PM EDT Reads: 1,683