|By Marketwired .||
|May 8, 2014 11:14 AM EDT||
NEW YORK, NY--(Marketwired - May 08, 2014) - Apple's acquisition of the startup called LuxVue has revived the perpetual rumors of an impending iWatch introduction. LuxVue is a developer of micro-LED displays. The company is not well known but before the acquisition, LuxVue managed to gain $48 million from investors. It has also filed for eight patents related to LED displays and other technologies. Apple hasn't yet formally confirmed the acquisition, which is not surprising since the company has always been secretive.
Leading branding expert Christopher Johnson says, "I'm intrigued by LuxVue's technology, especially as part of Apple. Branding is ultimately about creating business value, and IP is a highly important part of this." Very true, however to outsiders it's hard to determine yet why exactly Apple acquired LuxVue. Johnson asks, "Did Apple make this acquisition for their display tech, or for an upcoming product, or just for long term experimentation?" Of course, there is a possibility that Apple could use the low-power, micro-LED-based display technology in its mobile devices or something entirely new -- such as the highly anticipated but speculative iWatch. If this technology were integrated into Apple's hardware it would deliver better battery life and increased screen brightness. This alone merits the acquisition.
Johnson continues, "The tech industry sees this acquisition as one clue that Apple may soon unveil its own wearable technology products -- possibly sometime this year, and interestingly may focused on our wrists, instead of our eyes. But Apple hasn't yet shown as much excitement about wearable tech as its rivals Samsung and Google. Every time Apple has been asked if they will unveil their own smart-watch, they have denied any such intentions."
But who could blame them? Wearable devices are futuristic and intriguing but so far, have been epic market failures. For instance, Samsung's Galaxy watch didn't perform as expected and has been described by critics as "bulky, sluggish and unintuitive." Johnson counters, "Whether this is true or not, most early versions of breakthrough products require rapid refinement." He asks, "Remember the first iPod? Visionary, yes, but also required additional work. This is common for breakthrough products, success delivers rapid evolution to versions two, three and five -- and will be the same for wearable tech. The question is, which product will break through? We already have it for our ears, so will it be for our eyes, wrists -- or for something else? Given how sophisticated we have become, my vote is that it will deliver benefits beyond the current approach to deliver mobile micro-delivery of existing product experiences."
Currently, Google Glass offers the most potential in wearable tech, however people are taking a wait and see approach -- while some are choosing to openly criticize. Only a few units have been sold, and there is well-documented concern that a wearable computer may be used to secretly monitor numerous aspects of public life. For this reason, a bar in Seattle's Belltown neighborhood has banned the device from its premises. There have also been reports of people who have been taunted or attacked for wearing Google Glass. Johnson counters again, "In some cases, it's natural for people to worry about new technology that feels intrusive. We know this from our history of development -- from the Bronze Age to TV to PCs -- there are those few who adopt early, while the majority wait to embrace the new behaviors that new tech enables." Just three decades ago, many people predicted that no one would want to own a personal computer, but now we can't do without them. Johnson says, "Wearable tech will follow a similar learning curve, eventually leading to almost universal use."
So it's logical to say that Apple may be taking their time. The company probably doesn't want to heighten our expectations only to deliver products that consumers resist. Samsung released its wearable gear prematurely and have unfortunately endured the common pressures of market-leading innovation. But, clearly Apple is going to enter the market space in some way, and sometime soon.
There are indications that Apple will take a completely different route with its iWatch. Johnson says, "Reports are that Apple is building a team of senior medical professionals and hardware experts. It would be interesting to consider how Apple may deliver wearable tech that delivers extraordinary benefits. For example, Apple technology can revolutionize how we choose to monitor the health of users, among other things." Fascinating, to say the least.
Most know that Apple has been under pressure to innovate and deliver in 2014. Johnson says, "In true fashion, Apple may extend wearable tech to its natural conclusion -- and Bio Tech could be one way to drive rapid consumer acceptance -- and leapfrog the competition." The last time Apple introduced a new product was in 2010 with the iPad. Experts in the Med Tech arena are predicting that Apple will develop an app-store platform so that start-ups can develop their own mobile medical apps, so this appears likely.
If indeed the company plans to deliver health-tracking technology to the general public, one possibility is that the next Apple innovation is more than just a PC on a wrist. Johnson concludes, "With their latest acquisition, Apple may only want to improve battery life in future smart devices -- or they may be preparing to further revolutionize this revolutionary new tech category. We can hope they will deliver another market changing product which gets it right from day one, changing our lives to the point where we can't imagine how we lived without, just like the iPod did for music." One thing is for certain, ready or not; wearable tech will become increasingly part of our lives.
About Christopher Johnson
Christopher Johnson is CEO of Whitehorn Group. He is a highly regarded authority on Branding and Business Innovation and on creating global brands, like JetBlue Airways and Infiniti Motors. He attended Carnegie Mellon University where he won the Tholenheimer Award and McCurdy Prize. He can be reached at (212) 537-9129, [email protected] or on Twitter, @Chris4Whitehorn.
About Whitehorn Group
Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com
The following files are available for download:
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Oct. 4, 2015 10:00 PM EDT Reads: 368
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 4, 2015 09:45 PM EDT Reads: 563
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 4, 2015 08:00 PM EDT Reads: 357
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 4, 2015 02:30 PM EDT Reads: 388
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 4, 2015 02:00 PM EDT Reads: 401
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 4, 2015 01:00 PM EDT Reads: 550
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 4, 2015 01:00 PM EDT Reads: 709
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Oct. 4, 2015 12:00 PM EDT Reads: 613
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Oct. 4, 2015 11:00 AM EDT Reads: 716
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 4, 2015 10:45 AM EDT Reads: 398
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 4, 2015 09:00 AM EDT Reads: 547
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 4, 2015 08:30 AM EDT Reads: 154
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Oct. 4, 2015 04:00 AM EDT Reads: 666
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 4, 2015 04:00 AM EDT Reads: 328
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 3, 2015 01:15 PM EDT Reads: 577
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 3, 2015 11:00 AM EDT Reads: 404
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...
Oct. 2, 2015 10:00 PM EDT Reads: 546
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, will show how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He will use a Raspberry Pi to connect sensors to web services, and cloud integration to connect accounting and data, providing a Bluetooth...
Oct. 2, 2015 03:30 PM EDT Reads: 341
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Oct. 2, 2015 07:00 AM EDT Reads: 559
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 1, 2015 02:30 PM EDT Reads: 401