|By Marketwired .||
|May 8, 2014 11:14 AM EDT||
NEW YORK, NY--(Marketwired - May 08, 2014) - Apple's acquisition of the startup called LuxVue has revived the perpetual rumors of an impending iWatch introduction. LuxVue is a developer of micro-LED displays. The company is not well known but before the acquisition, LuxVue managed to gain $48 million from investors. It has also filed for eight patents related to LED displays and other technologies. Apple hasn't yet formally confirmed the acquisition, which is not surprising since the company has always been secretive.
Leading branding expert Christopher Johnson says, "I'm intrigued by LuxVue's technology, especially as part of Apple. Branding is ultimately about creating business value, and IP is a highly important part of this." Very true, however to outsiders it's hard to determine yet why exactly Apple acquired LuxVue. Johnson asks, "Did Apple make this acquisition for their display tech, or for an upcoming product, or just for long term experimentation?" Of course, there is a possibility that Apple could use the low-power, micro-LED-based display technology in its mobile devices or something entirely new -- such as the highly anticipated but speculative iWatch. If this technology were integrated into Apple's hardware it would deliver better battery life and increased screen brightness. This alone merits the acquisition.
Johnson continues, "The tech industry sees this acquisition as one clue that Apple may soon unveil its own wearable technology products -- possibly sometime this year, and interestingly may focused on our wrists, instead of our eyes. But Apple hasn't yet shown as much excitement about wearable tech as its rivals Samsung and Google. Every time Apple has been asked if they will unveil their own smart-watch, they have denied any such intentions."
But who could blame them? Wearable devices are futuristic and intriguing but so far, have been epic market failures. For instance, Samsung's Galaxy watch didn't perform as expected and has been described by critics as "bulky, sluggish and unintuitive." Johnson counters, "Whether this is true or not, most early versions of breakthrough products require rapid refinement." He asks, "Remember the first iPod? Visionary, yes, but also required additional work. This is common for breakthrough products, success delivers rapid evolution to versions two, three and five -- and will be the same for wearable tech. The question is, which product will break through? We already have it for our ears, so will it be for our eyes, wrists -- or for something else? Given how sophisticated we have become, my vote is that it will deliver benefits beyond the current approach to deliver mobile micro-delivery of existing product experiences."
Currently, Google Glass offers the most potential in wearable tech, however people are taking a wait and see approach -- while some are choosing to openly criticize. Only a few units have been sold, and there is well-documented concern that a wearable computer may be used to secretly monitor numerous aspects of public life. For this reason, a bar in Seattle's Belltown neighborhood has banned the device from its premises. There have also been reports of people who have been taunted or attacked for wearing Google Glass. Johnson counters again, "In some cases, it's natural for people to worry about new technology that feels intrusive. We know this from our history of development -- from the Bronze Age to TV to PCs -- there are those few who adopt early, while the majority wait to embrace the new behaviors that new tech enables." Just three decades ago, many people predicted that no one would want to own a personal computer, but now we can't do without them. Johnson says, "Wearable tech will follow a similar learning curve, eventually leading to almost universal use."
So it's logical to say that Apple may be taking their time. The company probably doesn't want to heighten our expectations only to deliver products that consumers resist. Samsung released its wearable gear prematurely and have unfortunately endured the common pressures of market-leading innovation. But, clearly Apple is going to enter the market space in some way, and sometime soon.
There are indications that Apple will take a completely different route with its iWatch. Johnson says, "Reports are that Apple is building a team of senior medical professionals and hardware experts. It would be interesting to consider how Apple may deliver wearable tech that delivers extraordinary benefits. For example, Apple technology can revolutionize how we choose to monitor the health of users, among other things." Fascinating, to say the least.
Most know that Apple has been under pressure to innovate and deliver in 2014. Johnson says, "In true fashion, Apple may extend wearable tech to its natural conclusion -- and Bio Tech could be one way to drive rapid consumer acceptance -- and leapfrog the competition." The last time Apple introduced a new product was in 2010 with the iPad. Experts in the Med Tech arena are predicting that Apple will develop an app-store platform so that start-ups can develop their own mobile medical apps, so this appears likely.
If indeed the company plans to deliver health-tracking technology to the general public, one possibility is that the next Apple innovation is more than just a PC on a wrist. Johnson concludes, "With their latest acquisition, Apple may only want to improve battery life in future smart devices -- or they may be preparing to further revolutionize this revolutionary new tech category. We can hope they will deliver another market changing product which gets it right from day one, changing our lives to the point where we can't imagine how we lived without, just like the iPod did for music." One thing is for certain, ready or not; wearable tech will become increasingly part of our lives.
About Christopher Johnson
Christopher Johnson is CEO of Whitehorn Group. He is a highly regarded authority on Branding and Business Innovation and on creating global brands, like JetBlue Airways and Infiniti Motors. He attended Carnegie Mellon University where he won the Tholenheimer Award and McCurdy Prize. He can be reached at (212) 537-9129, [email protected] or on Twitter, @Chris4Whitehorn.
About Whitehorn Group
Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com
The following files are available for download:
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Nov. 30, 2015 11:45 AM EST
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 30, 2015 10:45 AM EST Reads: 460
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 30, 2015 10:30 AM EST Reads: 351
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 30, 2015 10:00 AM EST Reads: 289
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 30, 2015 09:00 AM EST Reads: 505
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 30, 2015 08:00 AM EST Reads: 563
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 30, 2015 07:00 AM EST Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 381
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 30, 2015 06:00 AM EST Reads: 387
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 30, 2015 05:30 AM EST Reads: 493
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 30, 2015 04:00 AM EST Reads: 607
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 30, 2015 04:00 AM EST Reads: 348
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Nov. 30, 2015 03:45 AM EST Reads: 439
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 450
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
Nov. 30, 2015 02:00 AM EST Reads: 448
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Nov. 30, 2015 12:00 AM EST Reads: 452
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 29, 2015 02:00 PM EST Reads: 488
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 29, 2015 01:00 PM EST Reads: 360
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 29, 2015 12:45 PM EST Reads: 424
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 29, 2015 12:30 PM EST Reads: 430