|By Marketwired .||
|May 8, 2014 11:14 AM EDT||
NEW YORK, NY--(Marketwired - May 08, 2014) - Apple's acquisition of the startup called LuxVue has revived the perpetual rumors of an impending iWatch introduction. LuxVue is a developer of micro-LED displays. The company is not well known but before the acquisition, LuxVue managed to gain $48 million from investors. It has also filed for eight patents related to LED displays and other technologies. Apple hasn't yet formally confirmed the acquisition, which is not surprising since the company has always been secretive.
Leading branding expert Christopher Johnson says, "I'm intrigued by LuxVue's technology, especially as part of Apple. Branding is ultimately about creating business value, and IP is a highly important part of this." Very true, however to outsiders it's hard to determine yet why exactly Apple acquired LuxVue. Johnson asks, "Did Apple make this acquisition for their display tech, or for an upcoming product, or just for long term experimentation?" Of course, there is a possibility that Apple could use the low-power, micro-LED-based display technology in its mobile devices or something entirely new -- such as the highly anticipated but speculative iWatch. If this technology were integrated into Apple's hardware it would deliver better battery life and increased screen brightness. This alone merits the acquisition.
Johnson continues, "The tech industry sees this acquisition as one clue that Apple may soon unveil its own wearable technology products -- possibly sometime this year, and interestingly may focused on our wrists, instead of our eyes. But Apple hasn't yet shown as much excitement about wearable tech as its rivals Samsung and Google. Every time Apple has been asked if they will unveil their own smart-watch, they have denied any such intentions."
But who could blame them? Wearable devices are futuristic and intriguing but so far, have been epic market failures. For instance, Samsung's Galaxy watch didn't perform as expected and has been described by critics as "bulky, sluggish and unintuitive." Johnson counters, "Whether this is true or not, most early versions of breakthrough products require rapid refinement." He asks, "Remember the first iPod? Visionary, yes, but also required additional work. This is common for breakthrough products, success delivers rapid evolution to versions two, three and five -- and will be the same for wearable tech. The question is, which product will break through? We already have it for our ears, so will it be for our eyes, wrists -- or for something else? Given how sophisticated we have become, my vote is that it will deliver benefits beyond the current approach to deliver mobile micro-delivery of existing product experiences."
Currently, Google Glass offers the most potential in wearable tech, however people are taking a wait and see approach -- while some are choosing to openly criticize. Only a few units have been sold, and there is well-documented concern that a wearable computer may be used to secretly monitor numerous aspects of public life. For this reason, a bar in Seattle's Belltown neighborhood has banned the device from its premises. There have also been reports of people who have been taunted or attacked for wearing Google Glass. Johnson counters again, "In some cases, it's natural for people to worry about new technology that feels intrusive. We know this from our history of development -- from the Bronze Age to TV to PCs -- there are those few who adopt early, while the majority wait to embrace the new behaviors that new tech enables." Just three decades ago, many people predicted that no one would want to own a personal computer, but now we can't do without them. Johnson says, "Wearable tech will follow a similar learning curve, eventually leading to almost universal use."
So it's logical to say that Apple may be taking their time. The company probably doesn't want to heighten our expectations only to deliver products that consumers resist. Samsung released its wearable gear prematurely and have unfortunately endured the common pressures of market-leading innovation. But, clearly Apple is going to enter the market space in some way, and sometime soon.
There are indications that Apple will take a completely different route with its iWatch. Johnson says, "Reports are that Apple is building a team of senior medical professionals and hardware experts. It would be interesting to consider how Apple may deliver wearable tech that delivers extraordinary benefits. For example, Apple technology can revolutionize how we choose to monitor the health of users, among other things." Fascinating, to say the least.
Most know that Apple has been under pressure to innovate and deliver in 2014. Johnson says, "In true fashion, Apple may extend wearable tech to its natural conclusion -- and Bio Tech could be one way to drive rapid consumer acceptance -- and leapfrog the competition." The last time Apple introduced a new product was in 2010 with the iPad. Experts in the Med Tech arena are predicting that Apple will develop an app-store platform so that start-ups can develop their own mobile medical apps, so this appears likely.
If indeed the company plans to deliver health-tracking technology to the general public, one possibility is that the next Apple innovation is more than just a PC on a wrist. Johnson concludes, "With their latest acquisition, Apple may only want to improve battery life in future smart devices -- or they may be preparing to further revolutionize this revolutionary new tech category. We can hope they will deliver another market changing product which gets it right from day one, changing our lives to the point where we can't imagine how we lived without, just like the iPod did for music." One thing is for certain, ready or not; wearable tech will become increasingly part of our lives.
About Christopher Johnson
Christopher Johnson is CEO of Whitehorn Group. He is a highly regarded authority on Branding and Business Innovation and on creating global brands, like JetBlue Airways and Infiniti Motors. He attended Carnegie Mellon University where he won the Tholenheimer Award and McCurdy Prize. He can be reached at (212) 537-9129, [email protected] or on Twitter, @Chris4Whitehorn.
About Whitehorn Group
Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com
The following files are available for download:
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 20, 2016 08:00 PM EDT Reads: 8,870
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 20, 2016 08:00 PM EDT Reads: 1,622
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 20, 2016 06:45 PM EDT Reads: 7,927
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 20, 2016 06:15 PM EDT Reads: 1,775
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 20, 2016 06:00 PM EDT Reads: 825
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Oct. 20, 2016 05:30 PM EDT Reads: 2,772
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 20, 2016 05:30 PM EDT Reads: 837
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 20, 2016 05:15 PM EDT Reads: 11,008
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 20, 2016 03:45 PM EDT Reads: 883
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 20, 2016 03:00 PM EDT Reads: 5,884
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 20, 2016 02:15 PM EDT Reads: 9,563
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 20, 2016 02:15 PM EDT Reads: 2,649
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 20, 2016 02:15 PM EDT Reads: 842
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 20, 2016 01:45 PM EDT Reads: 2,152
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 20, 2016 01:30 PM EDT Reads: 722
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 20, 2016 01:30 PM EDT Reads: 5,063
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 20, 2016 01:15 PM EDT Reads: 1,387
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 20, 2016 01:00 PM EDT Reads: 6,743
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 20, 2016 12:30 PM EDT Reads: 1,432
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 20, 2016 12:00 PM EDT Reads: 832