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Wearables Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Rostyslav Demush

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Report: Apple Close to Buying Beats for $3.2 Billion

Apple and Beats

According to the Financial Times, Apple is closing in on an acquisition of Beats, the headphone manufacturer turned streaming music service. The $3.2 billion deal would give Apple control over a powerful brand, but at the same time, it would be puzzling and uncharacteristic of Apple. The FT points out it would be Apple’s biggest acquisition ever. Apple’s digital music juggernaut has been slowing down recently, and the company is rumored to be weighing an on-demand streaming music service. In that sense, the deal would make sense. But the acquisition would also give Cupertino control over an empire built on plastic headphones, which conceptually, doesn’t seem to meld with Apple’s elegant glass and aluminum aesthetic. The deal could reportedly close as early as next week.

Read the full story at Gizmodo, and the original report at the Financial Times (subscription required).

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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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