Welcome!

Wearables Authors: Mauro Carniel, Rostyslav Demush, Pat Romanski, Shelly Palmer, Yeshim Deniz

News Feed Item

Swarm Launches World's First iBeacon Device for Retail SMBs

Swarm Portal Is a Smart Device That Measures Store Foot Traffic, Integrates With POS Systems and Installs in Seconds, Helping Small Business Store Owners Serve Customers Better and Grow Their Businesses Faster

SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Swarm has created the first iBeacon device for small business retailers. The Swarm Portal foot traffic counter, the newest addition to Swarm's portfolio of smart devices, is a simple and innovative way to keep track of your store's performance metrics. Portal was designed with the small business owner in mind, with easy peel-and-stick installation and store analytics on any device, anytime. By taking a consumer-centric approach to store data, and offering enterprise-grade analytics at a remarkably low price-point, Swarm is able to bring beacon-based devices to retailers of all sizes.

Swarm is addressing a multi-billion dollar small business retail market largely devoid of tools for easily capturing and analyzing in-store data. While large retailers can afford expensive systems that monitor things like store traffic and sales conversion, smaller retailers typically rely on estimates, obscuring actual performance and making it difficult to plan for staffing, inventory, marketing and more. By offering an affordable solution that delivers accurate real-time metrics, Swarm is removing retail management guesswork and helping store owners be more strategic.

"Small businesses, which represent 94% of retail establishments in the US, struggle to compete with big box stores and ecommerce companies every day," said Rudd Davis, co-founder and CEO at Swarm. "At Swarm, we want to make advanced technology simple and easy to use so that mom and pops have better tools than Walmart. Most store owners don't know how many people walked through their doors in a given day, let alone what percentage of them actually made a purchase. Existing retail monitoring and management solutions are expensive, inaccurate, require professional installation and ongoing maintenance, and fail to provide actionable insights. Swarm Portal is the first smart device for retail. It's an inexpensive, easy to use tool for helping SMB retailers operate their businesses better."

Swarm Portal is the newest device that works with the Swarm platform. Swarm has sold over 30,000 smart devices into retail locations to date and is the worldwide leader in retail beacons. iBeacon is a new technology that extends location services in Apple's mobile operating system, iOS. Today, Swarm Portal uses bluetooth to relay foot traffic information wirelessly to the retailer's smartphone or tablet. Retailers can use Portal's iBeacon capabilities to engage with shoppers personally, and Swarm will provide even more valuable insights to a retail owner all in one centralized dashboard.

"Swarm has been extremely helpful to my business, and the Portal device takes it to another level with increased accuracy, automated notifications, and access to my store's metrics through the app," said Jim Tuttle, owner of the Bike Peddler, an Oregon-based sporting goods retailer. "This is truly a must-have tool for small business owners."

Product Features:

  • Measure foot traffic - Swarm Portal's sensors count each visitor to a physical retail store and the device relays that data to the retail store owner via Swarm's mobile application for retailers
  • POS integration - Swarm has established relationships with 15 of the top point-of-sale (POS) providers, enabling retailers' transactional data to automatically sync with Swarm's app
  • Track goals - Swarm Portal allows retailers to monitor traffic and revenue goals and measure progress, including marketing campaign results, directly from the Swarm app
  • Set-up and maintenance - Swarm Portal installs in seconds with a peel-and-stick approach and syncs wirelessly over Bluetooth - its replaceable battery lasts for a full year
  • Status alerts - Swarm Portal glows different colors to indicate status such as low battery. These alerts are also presented in the Swarm app.
  • Enhanced store app functionality - For retailers who have their own store app, Swarm Portal offers enhanced app features such as the ability to push offers and product information based on the shoppers location within the store

"Companies like Nest and Dropcam have brought smart devices into the home, and I'd like to think we're doing the same for small businesses. The overwhelming response from the market suggests we're doing just that," said Ryan Denehy, co-founder and EVP of Sales at Swarm.

About Swarm
Founded in 2012, Swarm is a venture-backed technology company with headquarters in San Francisco, California, and offices in New York and Australia. Swarm is committed to helping SMB retailers build better businesses through powerfully simple technology.

Media contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.