Welcome!

Wearables Authors: Yeshim Deniz, Carmen Gonzalez, Liz McMillan, Derek Weeks, Ben Uher

News Feed Item

Swarm Launches World's First iBeacon Device for Retail SMBs

Swarm Portal Is a Smart Device That Measures Store Foot Traffic, Integrates With POS Systems and Installs in Seconds, Helping Small Business Store Owners Serve Customers Better and Grow Their Businesses Faster

SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Swarm has created the first iBeacon device for small business retailers. The Swarm Portal foot traffic counter, the newest addition to Swarm's portfolio of smart devices, is a simple and innovative way to keep track of your store's performance metrics. Portal was designed with the small business owner in mind, with easy peel-and-stick installation and store analytics on any device, anytime. By taking a consumer-centric approach to store data, and offering enterprise-grade analytics at a remarkably low price-point, Swarm is able to bring beacon-based devices to retailers of all sizes.

Swarm is addressing a multi-billion dollar small business retail market largely devoid of tools for easily capturing and analyzing in-store data. While large retailers can afford expensive systems that monitor things like store traffic and sales conversion, smaller retailers typically rely on estimates, obscuring actual performance and making it difficult to plan for staffing, inventory, marketing and more. By offering an affordable solution that delivers accurate real-time metrics, Swarm is removing retail management guesswork and helping store owners be more strategic.

"Small businesses, which represent 94% of retail establishments in the US, struggle to compete with big box stores and ecommerce companies every day," said Rudd Davis, co-founder and CEO at Swarm. "At Swarm, we want to make advanced technology simple and easy to use so that mom and pops have better tools than Walmart. Most store owners don't know how many people walked through their doors in a given day, let alone what percentage of them actually made a purchase. Existing retail monitoring and management solutions are expensive, inaccurate, require professional installation and ongoing maintenance, and fail to provide actionable insights. Swarm Portal is the first smart device for retail. It's an inexpensive, easy to use tool for helping SMB retailers operate their businesses better."

Swarm Portal is the newest device that works with the Swarm platform. Swarm has sold over 30,000 smart devices into retail locations to date and is the worldwide leader in retail beacons. iBeacon is a new technology that extends location services in Apple's mobile operating system, iOS. Today, Swarm Portal uses bluetooth to relay foot traffic information wirelessly to the retailer's smartphone or tablet. Retailers can use Portal's iBeacon capabilities to engage with shoppers personally, and Swarm will provide even more valuable insights to a retail owner all in one centralized dashboard.

"Swarm has been extremely helpful to my business, and the Portal device takes it to another level with increased accuracy, automated notifications, and access to my store's metrics through the app," said Jim Tuttle, owner of the Bike Peddler, an Oregon-based sporting goods retailer. "This is truly a must-have tool for small business owners."

Product Features:

  • Measure foot traffic - Swarm Portal's sensors count each visitor to a physical retail store and the device relays that data to the retail store owner via Swarm's mobile application for retailers
  • POS integration - Swarm has established relationships with 15 of the top point-of-sale (POS) providers, enabling retailers' transactional data to automatically sync with Swarm's app
  • Track goals - Swarm Portal allows retailers to monitor traffic and revenue goals and measure progress, including marketing campaign results, directly from the Swarm app
  • Set-up and maintenance - Swarm Portal installs in seconds with a peel-and-stick approach and syncs wirelessly over Bluetooth - its replaceable battery lasts for a full year
  • Status alerts - Swarm Portal glows different colors to indicate status such as low battery. These alerts are also presented in the Swarm app.
  • Enhanced store app functionality - For retailers who have their own store app, Swarm Portal offers enhanced app features such as the ability to push offers and product information based on the shoppers location within the store

"Companies like Nest and Dropcam have brought smart devices into the home, and I'd like to think we're doing the same for small businesses. The overwhelming response from the market suggests we're doing just that," said Ryan Denehy, co-founder and EVP of Sales at Swarm.

About Swarm
Founded in 2012, Swarm is a venture-backed technology company with headquarters in San Francisco, California, and offices in New York and Australia. Swarm is committed to helping SMB retailers build better businesses through powerfully simple technology.

Media contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).