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Research and Markets: Comprehensive Analysis of the Social TV Market 2014 - Discover the New Social TV Landscape

Research and Markets ( has announced the addition of the "Social TV (7th edition) Comprehensive Analysis of the Social TV Market" report to their offering.

How new entrants are challenging Twitter and Facebook, ramping up competition and transforming the Social TV market.

This Social TV report is a comprehensive survey of the Social TV sector, published twice-yearly since 2010. It provides the full context for understanding Social TV:

  • The battle for Social TV dominance between Twitter, Facebook and their new rivals
  • Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
  • Broadcasters, producers and pay-TV operators - executing Social TV strategies to drive audience tune-in and engagement to boost ratings
  • Innovation in Social TV formats and integrating social with TV programming
  • The dynamic relationship between TV sports and social media
  • How advertisers are embracing new opportunities to incorporate social into TV ad campaigns

Report details: 225 pages of analysis, with 100 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as Beamly, ConnecTV, Shazam and Viggle.

Who is this report for?

  • Television, advertising, telecoms, technology and social media professionals, to stay current with the fast-moving and complex Social TV market.
  • Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.

Key Topics Covered:

  1. Mobile Messaging Apps And Viewer Engagement
  2. Buzzfeed, Social Tune-In For Broadcasters, And Social News
  3. Tumblr Partners With Television
  4. Tv Production: Social Integration And Audience Participation
  5. Why Twitter Hasn't Won The Battle For Social Tv
  6. Research On Twitter And Facebook As Social Tv Influencers
  7. Twitter's Social Tv Strategy
  8. Facebook's Social Tv Strategy
  9. Broadcasters Positioning Against Facebook And Twitter
  10. Critiques Of Social Tv
  11. Risk Factors For Social Tv
  12. Broadcasters Boost Tv Ratings And Revenue
  13. Social Marketing Of Tv Shows And Channels
  14. Broadcaster Apps And Integrating Social Tv
  15. Sponsorship, Web Ads And Transactional Revenues
  16. Producers Enhance Tv Shows With Social Media
  17. Pay-Tv Operators: Video Chat And Social Recommendation
  18. Microsoft And Apple As Social Tv Innovators
  19. Television Advertising, Twitter And Facebook
  20. Super Bowl Social Tv Advertising Campaigns
  21. Social Tv Analytics For Super Bowl Commercials
  22. Innovation In Social Tv And Multiscreen Advertising
  23. The Dynamic Relationship Between Tv Sports And Social Media
  24. The 2014 World Cup
  25. The 2014 Sochi Winter Olympics
  26. The 2012 London Olympics
  27. The 2010 Vancouver Winter Olympics
  28. The 2014 Super Bowl
  29. Company Profiles Of Social Tv Providers
  • Arktan
  • Beamly (formerly Zeebox)
  • ConnecTV
  • Ex Machina
  • Fanatix
  • i.TV and tvtag (formerly GetGlue)
  • Kwarter
  • Shazam
  • SnappyTV
  • SocialSamba
  • Thuuz
  • Tomorrowish
  • TVplus
  • Viggle

For more information visit

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