|By Marketwired .||
|May 27, 2014 02:56 PM EDT||
NEW YORK, NY -- (Marketwired) -- 05/27/14 -- The New York Chapter of the Public Relations Society of America (PRSA-NY) held its 27th annual Big Apple Awards Gala last week at the Mandarin Oriental New York, awarding 73 finalists with top honors for a broad range of 2013 PR campaigns. The evening highlighted the campaigns' outstanding research, strategies, tactics and results, including non-media results. Several deserving individuals were also honored for their contributions to both the public relations field and the Chapter.
Hunter Public Relations took home the Best of the Best Big Apple Award, representing the best work produced by the industry in 2013, for its work with McNeil Consumer Healthcare, the makers of ZYRTEC®, and their campaign titled "A Case of ALLERGY FACE: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers." The Big Apple Award for Best Business/Campaign Outcomes, new for 2014, went to Feintuch Communications for its work with Convene and their campaign titled "Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design." The award for Best Use of Research, Measurement and Evaluation, sponsored by the Institute for Public Relations, was presented to Ketchum and Zoetis for their "Zoetis Rings the Bell for Animal Health" campaign.
Individual chapter award recipients included: Bill Doescher, president & CEO, Doescher Group, winner of the John W. Hill Award, a lifetime achievement award; Harry Zlokower, founder, Zlokower Company, winner of the Philip Dorf Award for mentoring, sponsored by the Dorf family; and Deborah Radman, APR, Fellow PRSA, principal, Radman Communications, winner of the PRSA-NY President's Award for her contributions to PRSA and the Chapter.
For a complete list of the 2014 Big Apple Award Winners (52) and Honorable Mentions (36), click here.
Not Your Father's Awards Presentation
More than 200 public relations professionals arrived at the 2014 Big Apple Awards Gala in style thanks to promotional partner Uber. There were a number of surprises in store for them, as the event played homage to various forms of media old and new. Attendees checked in to find typewriters at the registration desk, newsprint tablecloths, an old-school press photographer living statue (from Shirdance New York) waiting to greet them, as well as a whiskey tasting table and "Big Apple Manhattan" signature cocktail a la Mad Men compliments of WhistlePig Whiskey. Event photos, shared on Instagram and Twitter throughout the night with the hashtag #BigAppleAwards, were later streamed on-screen during the dessert reception thanks to a custom portal developed by Chute.
PRSA-NY President Henry Feintuch and president of Feintuch Communications, welcomed guests as his speech scrolled from a new iPad teleprompter app. "Tonight is a celebration of excellence in the public relations industry. It is where the New York PR community comes together to honor the best of what we do. And you all did it in a big way this year by submitting 230 entries through our new electronic contest portal -- 43 more than last year and a new chapter record! Our distinguished panel of 88 judges narrowed down the entries to arrive at 73 unique finalist campaigns submitted by 40 different companies."
Roy Sekoff, president & co-creator of HuffPost Live and founding editor of The Huffington Post, kicked off the evening with a keynote address on "Disruption in Media," including a nod to the newly popular six-second video. Kirstin Cole, reporter, PIX11 News and Lynda Baquero, consumer reporter, NBC 4 New York, opened the awards presentation with a tongue-and-cheek inside look at the stories they are "working on" and how PR pros could tailor their pitches, including Elevated Alert: How to Defend Yourself Against Elevator Attacks (following Jay Z and Solange's recent stunt at The Standard Hotel). Brigitte Quinn, anchor, WCBS Newsradio 880, lent her distinguished voice for voiced-over portions of the program.
Guests were also entertained by an intimate acoustical performance by Grammy Award-winning pop/country recording artist LeAnn Rimes, who hosted a private meet & greet session for sponsors and other VIPs earlier in the evening. Rimes dazzled the crowd with live renditions of "Blue," a Janis Joplin version of "Summertime" and "Spitfire," a single off her recent hit country album with the same name. The performance was presented by entertainment sponsors: Affect; Crenshaw Communications; Germinder & Associates, Inc.; Kite Hill PR; LKPR, Inc.; StevensGouldPincus; and Smyth TriBeCa, a Thompson Hotel.
During the second half of the program, Big Apple and Honorable Mention winners were announced by special industry guest presenters, Jon Paul Buchmeyer, senior vice president, M Booth; Mike Doyle, partner and director, Ketchum New York; Patrice Tanaka, chief counselor & creative strategist, PadillaCRT; and Joe Cohen, APR, 2014 PRSA National Chair and senior vice president, MWW. A surprise guest, New York Giant John Conner (aka "The Terminator") joined Tanaka on stage to present the New Media/Social Media Campaign category.
"The Big Apple Awards Gala brings together the best of the best in the PR industry to celebrate, network and be inspired by the incredible work product that we collectively produce year in and year out," said Linda Krebs, president-elect and 2014 Big Apple Awards Chair, PRSA-NY and founder & CEO, LKPR, Inc. "Each year, we try to raise the bar and create more value for our attendees and our sponsors. This year, we changed the program format to a more relaxed cabaret style seating with wine service thanks to wineries from the Rioja region; we utilized multimedia assets and voiced-over copy to show off more of our finalists' work; and, thanks to Creative Artists Agency and our entertainment sponsors, we even added a performance from a Grammy Award-winning artist."
2014 sponsors included: Platinum- D S Simon Productions; Silver- Edelman; Hunter Public Relations; Ketchum; Prudential; and RF|Binder; Bronze- Anchin, Block & Anchin, LLP; Feintuch Communications; Germinder & Associates, Inc.; Makovsky; PadillaCRT; Ruder Finn, Inc.; SHIFT Communications; Spong; and Stanton Public Relations & Marketing; and PRSSA Student Benefactors- Doescher Group; and Germinder & Associates, Inc.
The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the U.S. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit prsany.org; and follow us on Facebook, Twitter and LinkedIn.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 6, 2016 05:00 AM EST Reads: 1,638
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 6, 2016 04:45 AM EST Reads: 989
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Dec. 6, 2016 04:30 AM EST Reads: 1,924
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 6, 2016 12:45 AM EST Reads: 843
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 6, 2016 12:30 AM EST Reads: 1,196
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Dec. 6, 2016 12:30 AM EST Reads: 4,583
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 6, 2016 12:00 AM EST Reads: 890
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 10:30 PM EST Reads: 1,059
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 5, 2016 08:45 PM EST Reads: 525
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 5, 2016 07:45 PM EST Reads: 2,231
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 5, 2016 07:45 PM EST Reads: 2,095
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Dec. 5, 2016 07:15 PM EST Reads: 417
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Dec. 5, 2016 07:15 PM EST Reads: 5,060
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 5, 2016 05:45 PM EST Reads: 1,621
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 5, 2016 04:30 PM EST Reads: 2,074
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 5, 2016 04:15 PM EST Reads: 870
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 03:45 PM EST Reads: 4,263
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 5, 2016 03:45 PM EST Reads: 398
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 5, 2016 02:45 PM EST Reads: 702
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 5, 2016 02:45 PM EST Reads: 3,301