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Cegedim Relationship Management anuncia revolucionária versão da Mobile Intelligence, apresentando o inovador pacote Multichannel Engagement

A Cegedim Relationship Management anunciou hoje a disponibilidade do lançamento de sua mais recente plataforma de gerenciamento de relações com o cliente (CRM), específica para a área de ciências biológicas, a Mobile Intelligence, que apresenta uma plataforma única, completa e inovadora que agrupa multicanais, dando autonomia a equipes de ciências biológicas para que estas criem melhores interações com os clientes. O anúncio foi feito na conferência anual da Cegedim em Roma, onde líderes em ciências biológicas se juntaram em um espírito de cocriação para explorar os avanços em tecnologia que fazem com que seus negócios funcionem de maneira mais eficaz.

Executando uma estratégia de multicanais para um envolvimento completo do cliente

À medida que a área de saúde continua a evoluir e crescer em complexidade e, considerando-se as múltiplas partes envolvidas, os mercados mais especializados, a crescente regulamentação e as restrições orçamentárias, as organizações de atendimento ao cliente em ciências biológicas procuram um meio mais eficiente de colaborar entre si, que agregue valor, respeitando a conformidade. A necessidade de envolvimento de clientes em multicanais torna-se imperativa para que seja mantido um relacionamento eficaz com o cliente. A Mobile Intelligence, uma solução versátil adaptável a múltiplas situações, oferece às empresas de ciências biológicas a capacidade de coordenar a execução de estratégias de multicanais que diferem estas empresas de suas concorrentes, ajudando-as a obter maiores e melhores resultados.

A Mobile Intelligence rompe as fronteiras da plataforma de CRM tradicional como é conhecida pelas empresas, pois esta possibilita que multicanais se tornem acionáveis ao fornecer uma gama mais ampla de canais a partir de uma única plataforma de engajamento. Além dos canais existentes em versões anteriores da Mobile Intelligence, inclusive marketing pessoal, amostragem e dados de vendas e marketing (closed loop marketing, por sua sigla em inglês, CLM), reuniões, congressos e centrais de atendimento, a Mobile Intelligence agora suporta canais de rápido crescimento.

  • Recursos de interações remotas - online e através de iPad*
  • Mensagens seguras - e-mails em conformidade para equipes de campo e de atendimento ao cliente
  • CLM aprimorado para oferecer maior flexibilidade a usuários no campo
  • Possibilidade de CRM social, incluindo colaboração centralizada no cliente alavancando a integração de Yammer e Lync**
  • Gerenciamento de eventos sem uso de papel

A Mobile Intelligence 10 oferece o mais vasto e inigualável conjunto de canais originalmente integrados com múltiplos dados e ideias das partes envolvidas", explicou Laurent Labrune, CEO da Cegedim Relationship Management. “Isso permite que cada equipe de atendimento ao cliente trabalhe em colaboração para executar sua estratégia de multicanais, usando soluções funcionais móveis cruzadas e adaptadas às suas necessidades. Ao fazê-lo, estes mantêm sua presença e acesso a fim de focar nas populações, envolvendo os clientes de uma maneira mais eficiente e adequada, apesar das restrições orçamentárias".

A solução de CRM da Cegedim auxilia empresas de ciências biológicas a saírem de sua tradicional estratégia de envolvimento no atendimento ao cliente, transitando para um programa orquestrado de envolvimento com multicanais; garantindo mensagens coerentes através dos canais e encontrando o mix correto de canais adaptado a cada cliente.

Outras importantes melhorias na Mobile Intelligence incluem: recursos de treinamento off-line para gerentes distritais; entradas de pedidos provenientes de dispositivos móveis para o apoio ao varejo; e acesso direto ao OneKey® da Cegedim, um banco de dados de profissionais da área de saúde (HCP) e de organizações da área de saúde (HCO), que incorpora novos recursos analíticos.

* iPad é uma marca registrada da Apple Inc.
** Yammer é uma marca registrada da Yammer, Inc. e Lync é uma marca registrada da Microsoft Corporation.

Sobre a Cegedim Relationship Management:

A Cegedim Relationship Management é fornecedora líder no setor de ciências biológicas de soluções de gerenciamento de relações com clientes (CRM). Projetadas especificamente para ciências biológicas, as soluções comerciais inovadoras da empresa incorporam uma compreensão completa das tendências locais, regionais e mundiais. A Cegedim Relationship Management permite que aproximadamente 200.000 usuários, em muitas das empresas mais inovadoras no mundo, permaneçam à frente dos desafios do mercado. Além de CRM, a Cegedim Relationship Management também oferece soluções de marketing, otimização de dados e conformidade regulatória em mais de 80 países. A Cegedim Relationship Management faz parte integrante do Grupo Cegedim S.A., sediado na França.

Para saber mais, visite: www.cegedim.com/rm.
Siga a Cegedim Relationship Management no LinkedIn e Twitter.

Sobre a Cegedim:

Fundada em 1969, a Cegedim é uma empresa de serviços e tecnologia global especializada na área da saúde. A Cegedim fornece serviços, ferramentas tecnológicas, softwares especializados, serviços de gestão de fluxo de dados e bancos de dados. Suas propostas são direcionadas principalmente às indústrias da saúde, empresas de biociências, profissionais de saúde e seguradoras. A líder mundial de Gerenciamento de Relações com o Cliente do setor das Ciências Biológicas é, também, uma das principais fornecedoras de dados estratégicos do setor de saúde. A Cegedim emprega 8.000 pessoas em mais de 80 países e gerou receitas de €902 milhões em 2013. A Cegedim SA está listada em Paris (EURONEXT: CGM).

Para saber mais, visite: www.cegedim.com.
Siga a Cegedim no Twitter: @CegedimGroup.

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

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