Welcome!

Wearables Authors: Elizabeth White, Pat Romanski, Shelly Palmer, Yeshim Deniz, Carmen Gonzalez

Blog Feed Post

Das führende Werbetechnologie-Unternehmen SponsorPay benennt sich in Fyber um

Der neue Markenname steht für die integrierte Monetarisierungslösung des Unternehmens, die App-Hersteller bei der Ertragssteigerung von Werbeeinnahmen auf mobilen Endgeräten unterstützt

SAN FRANCISCO, USA, 17 Juli 2014 - SponsorPay, eine mobile Supply Side Plattform, hat heute seine Umfirmierung in Fyber bekannt gegeben. Fyber ermöglicht es App-Herstellern wie GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. und vielen weiteren Unternehmen, sämtliche Werbeeinnahmequellen durch eine einheitliche Plattform zu integrieren, zu verwalten und zu optimieren. Seit der Gründung im Jahr 2009 ist das Unternehmen weltweit auf inzwischen 180 Mitarbeiter gewachsen und plant nun die Einstellung weiterer 70 Mitarbeiter bis Ende dieses Jahres. Um das starke Marktwachstum in den USA zu fördern, ist in diesem Jahr eine Verdreifachung der Personalstärke im Firmensitz in San Francisco vorgesehen. Fyber feiert das Rebranding und das Firmenwachstum bei der Casual Connect USA mit einer Produktvorstellung (Messestand Nr. 416), einer Paneldiskussion und einer Markeneinführungsparty.

„Bei der Umfirmierung in Fyber geht es um mehr als nur um einen neuen Firmennamen. Wir haben in den letzten achtzehn Monaten unsere Produktangebote kontinuierlich ausgebaut und unsere Partner dadurch in die Lage versetzt, intelligentere Monetarisierungsstrategien für Mobile Advertising zu entwickeln und umsetzen zu können", erklärt Andreas Bodczek, Mitbegründer und CEO von Fyber. „Unser Unternehmensziel ist es, die fragmentierte Werbeumgebung auf mobilen Endgeräten zu vereinheitlichen und Lösungen zur Ertragssteigerung unserer Partner anzubieten. Die Umfirmierung in Fyber ist für unser Unternehmen ein natürlicher Entwicklungsschritt in unserem Bemühen, die Zukunft der mobilen Werbung zu gestalten."

Über Fyber haben Entwickler Zugang zu einer Supply Side Platform, die eine komplette Produktpalette zur intelligenteren Werbemonetarisierung und Nutzerakquise beinhaltet. Heute erreicht Fyber monatlich über 100 Millionen Einzelnutzer und arbeitet mit tausenden weltweit führenden App-Herstellern und Werbetreibenden zusammen, denen die Plattform zur Integration, Verwaltung und Optimierung ihrer Werbeeinnahmen dient. Die Plattform hat einen starken und stetigen Zuwachs verzeichnet - etwa wurde allein im letzten Quartal die Anzahl der Integrationen um 63 Prozent gesteigert. Gleichermaßen stiegen die vermittelten Werbeumsätze um 250 Prozent an.

„In diesem sich kontinuierlich entwickelnden Markt suchen wir Partner und Tools, mit denen wir unsere Monetarisierungsstrategien für mobile Werbung auf ein neues Level bringen können", erläutert Alex Rosen, VP of Product der GREE International, Inc. „Fyber hat sich dieser Aufgabe intensiv gewidmet - die Plattform bietet Tools, die ein App-Hersteller benötigt, um erfolgreich und nachhaltig Werbeumsätze zu erzielen. Wir freuen uns auf weitere innovative Produktentwicklungen des Fyber-Teams."

Fyber verfolgt einen offenen Werbe-Ansatz und ermöglicht Entwicklern den Zugang zu hunderten Demand Side Plattformen und Werbenetzwerken, wie etwa Facebook Audience Network, Google AdMob, Apple iAd, und InMobi. Mit Fyber gewinnen App-Hersteller einen vollständigen Überblick über ihre Einnahmequellen aus Werbungeinblendungen durch eine zentrale cloud-basierte Software und können so neue Monetarisierungschancen erkennen und nutzen. Das Hauptangebot von Fyber umfasst:

  1. Ad Network Mediation - Mit einer einzelnen SDK-Integration können App-Hersteller mehrere Werbenetzwerke direkt integrieren, verwalten und optimieren. So können sie ihre Werbenachfrage erhöhen und dabei ihre direkten Vertragsbeziehungen mit den Werbenetzwerken beibehalten.
  2. Ad Marketplace - App-Hersteller haben Zugriff auf die Kampagnen von hunderten Nachfragepartnern, Videonetzwerken, Agenturen und anderen, ohne zusätzliche Ressourcen investieren zu müssen. Dadurch können die App-Entwickler höhere Auslastungsraten ihrer Werbeplätze und TKPs erreichen.
  3. User Acquisition - Ermöglicht es App-Herstellern im großen Maßstab neue, relevante Nutzer für ihre Apps auf iOS und Android zu gewinnen. Kampagnenarten umfassen CPI (Abrechnung nach installierten Apps) und CPE (Abrechnung nach Aktionen der User innerhalb einer App, z.B. Erreichen eines bestimmten Levels innerhalb eines Spiels).
  4. Verschiedene Werbeformate - Fyber bietet Optionen von Video- und Rich-Media-Interstitials zu „opt-in" Werbeformaten wie Offer Wall und Rewarded Video an. In letzteren können Nutzer Premium-Inhalte freischalten, indem sie Videos schauen, an Umfragen teilnehmen, etc. So deckt Fyber den kompletten Bedarf an mobilen Werbeformaten durch eine einzige Plattform ab.
  5. Dashboard - App-Entwicklern bietet Fyber ein einheitliches Tool mit dem sie sämtliche Umsatzquellen für Werbeeinnahmen in einer kompakten Ansicht analysieren und neue Monetarisierungspotenziale nutzen können. Der zugrundeliegende firmeneigene Vorhersagealgorithmus ermöglicht es den Kunden, die am meisten lukrative Werbung auf Grundlage des voraussichtlichen Verhaltens der Nutzer zu schalten.

Im 18-Milliarden-Dollar schweren Werbemarkt für mobile Endgeräte wählten App-Hersteller die Firma Fyber (SponsorPay) vor Kurzem in den VentureBeat-Index der Besten zehn Unternehmen für Mobile Advertising. In diesem Index, der anhand von Leser- und Kundenfeedback zusammengestellt wird, rangiert Fyber (SponsorPay) neben Facebook und Google und wurde besonders für die einfach zu integrierende Plattform, den umfangreichen Service und die Analysetools gelobt.

Besuchen Sie Casual Connect sind an einem Treffen mit uns interessiert? Kontaktieren Sie uns über [email protected]ponsorpay.com.

Über Fyber
Fyber (vormals SponsorPay) ist ein führendes Werbetechnologie-Unternehmen, das App-Hersteller dabei unterstützt, intelligentere Monetarisierungsstrategien für Werbung in Apps auf mobilen Endgeräten mithilfe einer einheitlichen Supply Side Plattform umzusetzen. Fyber arbeitet mit tausenden der weltweit führenden Entwickler, App-Hersteller und Werbetreibenden zusammen und erreicht über 100 Millionen Nutzer pro Monat. Weitere Informationen zu Fyber finden Sie unter: http://www.fyber.com.

# # #

Pressekontakt: Rachel Kahn, 415.321.1881, [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...