Welcome!

Wearables Authors: Pat Romanski, JP Morgenthal, Elizabeth White, Christopher Harrold, David Green

News Feed Item

Tango Announces a Mobile Messaging First: $25 Million Global Games Fund for Developers

Company Doubles Down on Its Games Publishing Business, Hires Top Industry Talent

MOUNTAIN VIEW, CA -- (Marketwired) -- 07/21/14 -- Tango, a leader in mobile messaging, today announced two major initiatives that signal the company's commitment to expanding its games publishing business: a $25 million Tango Global Games Fund and the appointment of Jim Ying as its vice president of games publishing.

"No other messaging app has made a financial commitment of this magnitude," Ying said. "The Tango Global Games Fund is unique in that it gives developers an amazing opportunity to leverage a leading messaging platform, as well as take advantage of our marketing efforts to launch top-tier games."

The Tango Global Games Fund will primarily be used to support the company's newly revealed publishing strategy: Rather than limit distribution efforts to premier real estate within Tango, top-performing games will receive promotion through additional, off-platform marketing channels. Investments and acquisitions of game teams will also be considered.

Within the app, game developers will be able to reach Tango's 200 million members through native ads, chat notifications, Tango Channels, as well as being listed as a feature game.

"We think developers can benefit from Tango's one-of-a-kind game distribution model," said Tango CEO and Founder Uri Raz. "First, we give developers access to our highly engaged member base: 70 percent of whom play mobile games. Secondly, we give them access to platform tools that allow them to increase vitality and retention on their games. On top of that, we will be putting our marketing muscle behind off-platform user acquisition."

"This strategy is a winning combination for the developer community, and having Jim Ying join our executive team is certainly a win for Tango," Uri continued.

Ying said Tango's willingness to be aggressive and rapidly expand its games business attracted him to the company, which he joined in April. Ying previously served in a similar role at GREE -- a mobile, social company based in Tokyo -- where he led a $10 million games fund. Prior to that, he was senior vice president of publishing at 6waves -- a social, mobile games publisher -- where he managed the product, marketing and business development teams, while overseeing the U.S. office.

In July 2013, Tango laid the foundation for its games strategy by launching a third-party SDK, which includes APIs and social features such as leaderboards, Tango friend lists, gifting and game invites. Statistics show the APIs vastly improve engagement: Games played by Tango members have up to 2 - 3 times the lifetime value (LTV) compared to the same games played by non-Tango members.

Developers who are interested in learning more about the Tango Global Games Fund should visit www.tango.me/global-games-fund.

Jim Ying, VP of Games & Publishing for Tango, will speak at Casual Connect San Francisco on Wednesday, July 23, 2 p.m. PDT, on a panel titled, "Messaging Apps: A New Frontier for Gaming Developers to Acquire and Engage Gamers."

About Tango
Tango is a free mobile messaging service with more than 200 million registered members. Through communication, social features, and a compelling content platform, Tango members discover engaging ways to connect, get social and have fun. Tango has enhanced its messaging service with an innovative content platform for game developers, advertisers, and others. Tango is available on iPhone, iPad, Android phones and tablets, Blackberry, Kindle Fire and PC, and it works across 3G, 4G and Wi-Fi. Tango is available in 14 languages and has members in more than 224 countries. Founded in September 2009, Tango is headquartered in Mountain View, Calif., and has offices in Beijing, China, and Austin, Texas. Visit www.tango.me for more information.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2642400

Media Contacts:

Jennifer Caukin
Tango
408-348-9494
Email Contact

Nora Murray
Shift Communications
415-591-8455
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.