Welcome!

Wearables Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

TrendForce: China Smartphone Brand Awareness Increasing in China; Apple Still Holds Top Spot

The global smartphone market is slowing down and entering a mature period where growth will be limited. Mature markets such as Europe and North America in particular are expected to see smartphone growth in the single digits. Amid an increasingly competitive smartphone market in China where growth is expected to be more noticeable, vendors such as Xiaomi, Huawei and Lenovo have nevertheless gained a strong market share in the lower-priced smartphone segment.

iPhone and Samsung hold the first position in brand awareness, whilst growth of Chinese brands is not negligible

According to a new report from Avanti, the Shanghai-located consumer behavior research division of Taiwan-based TrendForce, statistics show that when asked about smartphones without mentioning a specific brand, roughly half of local consumers in China show the most interest for Apple (50%) and Samsung Electronics products (25%).

Products from China vendors however are making an increasingly extended impression with Chinese consumers. While there was growing demand for iPhone and Samsung products from 2012 throughout the second quarter of 2014, there was also increased demand for Xiaomi, Huawei and Lenovo products. Xiaomi saw the biggest increase, with a Top of Mind rate rising from 3% to 27% over 10 quarters for a 24pp increase. Huawei’s meanwhile jumped from 3% to 23% and Lenovo 8% to 18%. While such percentages are still not comparable to the rates consumers have for Apple and Samsung products, they do show clear signs of stemming quickly.

Chinese consumers more willing to purchase local products; Xiaomi holds number 3 spot

There have been obvious changes from the first quarter in 2012 to the second quarter of 2014 in terms of what kinds of smartphones Chinese consumers want to purchase. iPhone used to have a 37% rate, which dropped as of the third quarter of 2013. Avanti believes this is because consumers felt the smartphone had lacking new innovation, and a smaller-than-desired screen (4-inches). However, due to the release of iPhone 5c and 5s, Apple’s percentage increased to 22% in the second quarter, regaining the top spot.

View Full Press Release: http://press.trendforce.com/press/20140724-1506.html

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.