Welcome!

Wearables Authors: Elizabeth White, Carmen Gonzalez, Liz McMillan, Pat Romanski, Derek Weeks

News Feed Item

81% of Children Have Broken Their Parent's Tablet by Dropping It

Tech21 Releases Survey Data on Tablet Use, Introduces New Impact Folio Case for iPad

AUSTIN, TX -- (Marketwired) -- 07/28/14 -- Tech21 (www.tech21.com), the leader in impact protection for smartphones, tablets and laptops, today announced new data from a tablet-use survey in conjunction with the launch of its new Impact Folio range for the iPad Air and iPad mini. In a survey of over 3,000 individuals, Tech21 asked parents (infographic) and avid travelers (infographic) about their tablet use, and found both sets are accident-prone.

Among parents who say their children have broken their tablets, 81 percent said they'd done so by dropping the tablet (something that 52 percent of parents report they or their child does at least one to three times each month), and 10 percent by throwing it. While toddlers may be tablet enemy No. 1, travelers aren't much better -- 36 percent report they drop their tablet at least once a month. Even more shocking, 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy").

Enter Tech21's new Impact Folio -- a flexible case with multiple viewing and typing positions backed by advanced impact protection. Like all Tech21's products, the Impact Folio has been tested against the company's Impactology™ -- the promise to always provide the most intelligent impact protection.

Key benefits of the Impact Folio include:

  • Advanced Impact Protection - The case is composed of FlexShock™ impact material with advanced geometric structures that absorb, dissipate and repel impact force.
  • Impact Screen Protection - A protective screen cover is included in the Folio, preventing impact damage and accidental scratches.
  • Multiple Viewing Positions - The Impact Folio case features five viewing positions including landscape and typing angles that cater to each individual use.
  • Auto Wake Magnet - A magnet built into the Folio cover activates the auto wake feature on the iPad when opened.

"Based on our survey responses, it's clear the Impact Folio is needed. And continuing our long tradition of using the most advanced, scientifically-proven materials coupled with sleek design, it is spot on for parents, avid travelers and anyone looking to protect their devices," said Jason Roberts, CEO of Tech21. "The Impact Folio offers a unique 6-foot drop protection, a large range of viewing positions, auto wake technology and is one of the slimmest impact protective tablet cases available today."

Additional survey findings included:

Parents:

  • 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy")
  • One in four parents had to pay to fix their tablet screen in the past year
  • Nearly half of parents (45 percent) said the most common cause of tablet damage was from getting in and out of a car, or leaving it on top of a car
  • 41 percent of parents let their child use their tablets for more than one hour per day
  • 12 percent of parents let their children under the age of two use a tablet; 3 to 5 years old is the most common age range for tablet usage (25 percent)
  • 14 percent of parents confessed to using their tablet in the restroom

Travelers:

  • One-third of tablet breaks happen getting into and out of a car or leaving it on top of the car
  • 8 in 10 travelers don't leave home without their tablets
  • More than three-quarters of travelers use their tablet over one hour each day
  • 18 percent of frequent travelers have paid to fix their tablet screen in the past year
  • Over a third of travelers have spent more than $30 on tablet protection

A range of Impact Folio cases (in grey/black and grey/blue) are now available for the iPad Air and iPad mini with Retina Display in Verizon stores nationwide and online at Tech21 http://www.tech21.com/impact-folio-ipad-air-case/. The cases retail for $64.99 for the iPad Air and $45.99 for the iPad mini with Retina Display. The Impact Folio will also be available in Apple Stores nationwide. See the Impact Folio in action here: https://www.youtube.com/watch?v=U2Po9tnFY5k.

Impact Folio cases feature Tech21's scientifically-proven, impact absorbing hybrid material FlexShock, with unbeatable user-friendliness and ingenious slim design, enhancing the natural beauty of the device. All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being sleek and stylish.

All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being slim and stylish.

About Tech21
Since 2005, Tech21 has been developing the most advanced, scientifically proven cases and screen shields for mobile, tablet and laptop devices worldwide. Tech21's guiding principal, Impactology, promises all products deliver the most intelligent impact protection available today. The first company to use scientifically tested, shock-absorbing polymers, Tech21 products combine science, design and ease-of-use to provide unparalleled protection for people's most important devices. Headquartered on Eel Pie Island in London, Tech21 also has offices in Austin, TX. For more information, visit www.tech21.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646018
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646020

Tech21 PR Team
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...