Welcome!

Wearables Authors: Elizabeth White, William Schmarzo, Liz McMillan, Yeshim Deniz, Carmen Gonzalez

News Feed Item

81% of Children Have Broken Their Parent's Tablet by Dropping It

Tech21 Releases Survey Data on Tablet Use, Introduces New Impact Folio Case for iPad

AUSTIN, TX -- (Marketwired) -- 07/28/14 -- Tech21 (www.tech21.com), the leader in impact protection for smartphones, tablets and laptops, today announced new data from a tablet-use survey in conjunction with the launch of its new Impact Folio range for the iPad Air and iPad mini. In a survey of over 3,000 individuals, Tech21 asked parents (infographic) and avid travelers (infographic) about their tablet use, and found both sets are accident-prone.

Among parents who say their children have broken their tablets, 81 percent said they'd done so by dropping the tablet (something that 52 percent of parents report they or their child does at least one to three times each month), and 10 percent by throwing it. While toddlers may be tablet enemy No. 1, travelers aren't much better -- 36 percent report they drop their tablet at least once a month. Even more shocking, 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy").

Enter Tech21's new Impact Folio -- a flexible case with multiple viewing and typing positions backed by advanced impact protection. Like all Tech21's products, the Impact Folio has been tested against the company's Impactology™ -- the promise to always provide the most intelligent impact protection.

Key benefits of the Impact Folio include:

  • Advanced Impact Protection - The case is composed of FlexShock™ impact material with advanced geometric structures that absorb, dissipate and repel impact force.
  • Impact Screen Protection - A protective screen cover is included in the Folio, preventing impact damage and accidental scratches.
  • Multiple Viewing Positions - The Impact Folio case features five viewing positions including landscape and typing angles that cater to each individual use.
  • Auto Wake Magnet - A magnet built into the Folio cover activates the auto wake feature on the iPad when opened.

"Based on our survey responses, it's clear the Impact Folio is needed. And continuing our long tradition of using the most advanced, scientifically-proven materials coupled with sleek design, it is spot on for parents, avid travelers and anyone looking to protect their devices," said Jason Roberts, CEO of Tech21. "The Impact Folio offers a unique 6-foot drop protection, a large range of viewing positions, auto wake technology and is one of the slimmest impact protective tablet cases available today."

Additional survey findings included:

Parents:

  • 8 percent of parents report that one of their child's first words was the name of their tablet ("iPad," "Galaxy")
  • One in four parents had to pay to fix their tablet screen in the past year
  • Nearly half of parents (45 percent) said the most common cause of tablet damage was from getting in and out of a car, or leaving it on top of a car
  • 41 percent of parents let their child use their tablets for more than one hour per day
  • 12 percent of parents let their children under the age of two use a tablet; 3 to 5 years old is the most common age range for tablet usage (25 percent)
  • 14 percent of parents confessed to using their tablet in the restroom

Travelers:

  • One-third of tablet breaks happen getting into and out of a car or leaving it on top of the car
  • 8 in 10 travelers don't leave home without their tablets
  • More than three-quarters of travelers use their tablet over one hour each day
  • 18 percent of frequent travelers have paid to fix their tablet screen in the past year
  • Over a third of travelers have spent more than $30 on tablet protection

A range of Impact Folio cases (in grey/black and grey/blue) are now available for the iPad Air and iPad mini with Retina Display in Verizon stores nationwide and online at Tech21 http://www.tech21.com/impact-folio-ipad-air-case/. The cases retail for $64.99 for the iPad Air and $45.99 for the iPad mini with Retina Display. The Impact Folio will also be available in Apple Stores nationwide. See the Impact Folio in action here: https://www.youtube.com/watch?v=U2Po9tnFY5k.

Impact Folio cases feature Tech21's scientifically-proven, impact absorbing hybrid material FlexShock, with unbeatable user-friendliness and ingenious slim design, enhancing the natural beauty of the device. All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being sleek and stylish.

All Tech21 Impactology cases and screen protectors have been developed over years of intensive research, resulting in cases that withstand daily life, while still being slim and stylish.

About Tech21
Since 2005, Tech21 has been developing the most advanced, scientifically proven cases and screen shields for mobile, tablet and laptop devices worldwide. Tech21's guiding principal, Impactology, promises all products deliver the most intelligent impact protection available today. The first company to use scientifically tested, shock-absorbing polymers, Tech21 products combine science, design and ease-of-use to provide unparalleled protection for people's most important devices. Headquartered on Eel Pie Island in London, Tech21 also has offices in Austin, TX. For more information, visit www.tech21.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646018
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2646020

Tech21 PR Team
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,