|By PR Newswire||
|August 1, 2014 02:33 PM EDT||
ATLANTA, Aug. 1, 2014 /PRNewswire-USNewswire/ -- Yesterday, Boys & Girls Clubs of America (BGCA) launched Great Futures: the Campaign for America's Kids by taking over Times Square, the Web and communities nationwide with a powerful message – "When school's out, Clubs are in." The day's activities celebrated the Campaign, the largest in BGCA's 100-year-plus history, which calls attention to the critical role of after-school and summer programs in helping kids reach their potential.
"Today, we launched an unprecedented Campaign in an unprecedented way. From Times Square to the Web to Main Street, Boys & Girls Clubs sounded the alarm to galvanize the nation in support of kids," said Jim Clark, President and CEO for Boys & Girls Clubs of America. "America's youth are facing serious issues, so we're elevating an often-overlooked part of the solution: out-of-school time. Through today's events to mark the start of the Campaign, Boys & Girls Clubs across the country joined together to advocate for kids and garner support for critical after-school and summer programs."
Times Square Takeover
The launch kicked off with a special rally featuring celebrity guests, high-profile supporters and Club kids, hosted by entertainer and Club alum Nick Cannon. The event featured a pop-up performance by Grammy Award-winning artist and fellow Club alum Ne-Yo. Ne-Yo took the stage after a collective countdown to 3 p.m. to symbolize the time when the school bell rings and kid are in need of after-school programs. Other Boys & Girls Club alumni and supporters who joined the rally included Yankee star pitcher CC Sabathia, Olympic great Jackie Joyner-Kersee, music artist Estelle and entertainer Adrienne Bailon. Reinforcing the vital impact of Boys & Girls Clubs in helping kids pursue their dreams, the event featured performances from talented Club youth, including singing, dancing, karate and African drums, as well as crowd-pleasing entertainment by the Radio Disney Road Crew. Thousands celebrated with Boys & Girls Club kids, partners and supporters at Times Square while hundreds of thousands worldwide joined the excitement by viewing the event live online, courtesy of Comcast/NBCUniversal.
During the event, Timothy (Timbaland) and Monique Mosley (a Club alumna) issued a #Great Futures $1 Million Match Challenge through their Always Believing Foundation to inspire the public and their peers in the entertainment, corporate and philanthropic communities to take action and provide support. Now through Sept. 15, all donations made at greatfutures.org will be matched dollar-for-dollar up to $1 million.
"Bell Heard 'Round the Web"
The Campaign kick-off was amplified through an innovative digital disruptor called the "School Bell Heard 'Round the Web." BGCA's partners, supporters, brand ambassadors and celebrity alumni helped to spread the word through social media to create awareness and drive action. Many partners also featured Campaign messaging on their websites and audio/visual displays, including Pandora and AT&T, which interrupted its programming to broadcast the Boys & Girls Club message.
BGCA's celebrity alumni and ambassadors, including LeBron James, Ashanti, Michael Phelps, Kelly Rowland, Timbaland and Nick Cannon, also took to social media to show their support. In total, the Campaign's digital and social efforts reached hundreds of millions during the launch.
Traditional media also helped to galvanize the 3 p.m. moment. Utilizing BGCA's compelling new public service announcement, media partners such as Comcast/NBCUniversal, Disney, and RadioOne delivered a strong message urging the public to support programs that keep kids safe and engaged during out-of-school time. Additionally, the event in Times Square featured a take-over of a number of billboards at "the crossroads of the world" to call attention to the issue and engage passersby to take action.
Launch Across America
The Great Futures Campaign launch activities extended beyond the Big Apple with activations around the country. BGCA took the Campaign for America's Kids to Capitol Hill, engaging a number of congressional leaders to participate in the Campaign launch and spread the message via their social media channels.
Across the country, thousands of Clubs activated the Campaign in their communities with events and rallies as well as grassroots marketing and advertising efforts. These included the Boys & Girls Clubs of Greater Fort Worth, Texas, hosting an event to "Take the Roof Off the Club" in the Fort Worth Sundance Plaza and more than 160 members of the Boys & Girls Clubs of Chicago rallying in the downtown area and taking over the Great Hall at Union Station with a choreographed dance.
Partners Champion the Cause
Joining Boys & Girls Clubs for this historic launch were more than 55 corporate and media champions who made the historic launch possible. These supporters included: Founding Great Futures Partners The Coca-Cola Company; Deerbrook Charitable Trust; Disney; Taco Bell Foundation for Teens; Toyota; The Wallace Foundation; WellPoint Foundation; Robert W. Woodruff Foundation; and University of Phoenix; as well as Great Futures Philanthropists the Mosleys along with Larry and Collette Young; and Premier Media Partners Comcast/NBCUniversal and Disney.
"We're calling on America to join us in creating more great futures for kids. It's not too late – with the Campaign launch, we're just getting started," said Clark. "This is a call to action to individuals as well as the public, private and nonprofit sectors. Together, we can change America's future by opening the door for kids during out-of-school time. Visit GreatFutures.org to learn more, find a local Club and get involved."
For more information about the Great Futures Campaign and our supporters, visit GreatFutures.org or #GreatFutures.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
Photo - http://photos.prnewswire.com/prnh/20140801/132644
Photo - http://photos.prnewswire.com/prnh/20140801/132645
Photo - http://photos.prnewswire.com/prnh/20140801/132646
Photo - http://photos.prnewswire.com/prnh/20140801/132647
Photo - http://photos.prnewswire.com/prnh/20140801/132648
Photo - http://photos.prnewswire.com/prnh/20140801/132667
Logo - http://photos.prnewswire.com/prnh/20140730/131716
SOURCE Boys & Girls Clubs of America
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
Oct. 6, 2015 06:00 PM EDT Reads: 306
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
Oct. 6, 2015 05:00 PM EDT Reads: 248
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 6, 2015 02:00 PM EDT Reads: 227
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 6, 2015 01:00 PM EDT Reads: 580
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 6, 2015 01:00 PM EDT Reads: 737
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 6, 2015 12:45 PM EDT Reads: 458
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 6, 2015 12:30 PM EDT Reads: 580
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 6, 2015 12:00 PM EDT Reads: 439
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 6, 2015 10:45 AM EDT Reads: 163
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 6, 2015 10:45 AM EDT Reads: 452
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Oct. 6, 2015 10:00 AM EDT Reads: 734
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 6, 2015 09:00 AM EDT Reads: 568
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Oct. 6, 2015 09:00 AM EDT Reads: 138
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 6, 2015 04:00 AM EDT Reads: 409
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 5, 2015 11:00 PM EDT Reads: 617
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Oct. 5, 2015 08:00 AM EDT Reads: 378
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Oct. 5, 2015 05:00 AM EDT Reads: 735
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Oct. 4, 2015 12:00 PM EDT Reads: 628
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 3, 2015 01:15 PM EDT Reads: 624
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 3, 2015 11:00 AM EDT Reads: 418