|By PR Newswire||
|August 1, 2014 02:33 PM EDT||
ATLANTA, Aug. 1, 2014 /PRNewswire-USNewswire/ -- Yesterday, Boys & Girls Clubs of America (BGCA) launched Great Futures: the Campaign for America's Kids by taking over Times Square, the Web and communities nationwide with a powerful message – "When school's out, Clubs are in." The day's activities celebrated the Campaign, the largest in BGCA's 100-year-plus history, which calls attention to the critical role of after-school and summer programs in helping kids reach their potential.
"Today, we launched an unprecedented Campaign in an unprecedented way. From Times Square to the Web to Main Street, Boys & Girls Clubs sounded the alarm to galvanize the nation in support of kids," said Jim Clark, President and CEO for Boys & Girls Clubs of America. "America's youth are facing serious issues, so we're elevating an often-overlooked part of the solution: out-of-school time. Through today's events to mark the start of the Campaign, Boys & Girls Clubs across the country joined together to advocate for kids and garner support for critical after-school and summer programs."
Times Square Takeover
The launch kicked off with a special rally featuring celebrity guests, high-profile supporters and Club kids, hosted by entertainer and Club alum Nick Cannon. The event featured a pop-up performance by Grammy Award-winning artist and fellow Club alum Ne-Yo. Ne-Yo took the stage after a collective countdown to 3 p.m. to symbolize the time when the school bell rings and kid are in need of after-school programs. Other Boys & Girls Club alumni and supporters who joined the rally included Yankee star pitcher CC Sabathia, Olympic great Jackie Joyner-Kersee, music artist Estelle and entertainer Adrienne Bailon. Reinforcing the vital impact of Boys & Girls Clubs in helping kids pursue their dreams, the event featured performances from talented Club youth, including singing, dancing, karate and African drums, as well as crowd-pleasing entertainment by the Radio Disney Road Crew. Thousands celebrated with Boys & Girls Club kids, partners and supporters at Times Square while hundreds of thousands worldwide joined the excitement by viewing the event live online, courtesy of Comcast/NBCUniversal.
During the event, Timothy (Timbaland) and Monique Mosley (a Club alumna) issued a #Great Futures $1 Million Match Challenge through their Always Believing Foundation to inspire the public and their peers in the entertainment, corporate and philanthropic communities to take action and provide support. Now through Sept. 15, all donations made at greatfutures.org will be matched dollar-for-dollar up to $1 million.
"Bell Heard 'Round the Web"
The Campaign kick-off was amplified through an innovative digital disruptor called the "School Bell Heard 'Round the Web." BGCA's partners, supporters, brand ambassadors and celebrity alumni helped to spread the word through social media to create awareness and drive action. Many partners also featured Campaign messaging on their websites and audio/visual displays, including Pandora and AT&T, which interrupted its programming to broadcast the Boys & Girls Club message.
BGCA's celebrity alumni and ambassadors, including LeBron James, Ashanti, Michael Phelps, Kelly Rowland, Timbaland and Nick Cannon, also took to social media to show their support. In total, the Campaign's digital and social efforts reached hundreds of millions during the launch.
Traditional media also helped to galvanize the 3 p.m. moment. Utilizing BGCA's compelling new public service announcement, media partners such as Comcast/NBCUniversal, Disney, and RadioOne delivered a strong message urging the public to support programs that keep kids safe and engaged during out-of-school time. Additionally, the event in Times Square featured a take-over of a number of billboards at "the crossroads of the world" to call attention to the issue and engage passersby to take action.
Launch Across America
The Great Futures Campaign launch activities extended beyond the Big Apple with activations around the country. BGCA took the Campaign for America's Kids to Capitol Hill, engaging a number of congressional leaders to participate in the Campaign launch and spread the message via their social media channels.
Across the country, thousands of Clubs activated the Campaign in their communities with events and rallies as well as grassroots marketing and advertising efforts. These included the Boys & Girls Clubs of Greater Fort Worth, Texas, hosting an event to "Take the Roof Off the Club" in the Fort Worth Sundance Plaza and more than 160 members of the Boys & Girls Clubs of Chicago rallying in the downtown area and taking over the Great Hall at Union Station with a choreographed dance.
Partners Champion the Cause
Joining Boys & Girls Clubs for this historic launch were more than 55 corporate and media champions who made the historic launch possible. These supporters included: Founding Great Futures Partners The Coca-Cola Company; Deerbrook Charitable Trust; Disney; Taco Bell Foundation for Teens; Toyota; The Wallace Foundation; WellPoint Foundation; Robert W. Woodruff Foundation; and University of Phoenix; as well as Great Futures Philanthropists the Mosleys along with Larry and Collette Young; and Premier Media Partners Comcast/NBCUniversal and Disney.
"We're calling on America to join us in creating more great futures for kids. It's not too late – with the Campaign launch, we're just getting started," said Clark. "This is a call to action to individuals as well as the public, private and nonprofit sectors. Together, we can change America's future by opening the door for kids during out-of-school time. Visit GreatFutures.org to learn more, find a local Club and get involved."
For more information about the Great Futures Campaign and our supporters, visit GreatFutures.org or #GreatFutures.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
Photo - http://photos.prnewswire.com/prnh/20140801/132644
Photo - http://photos.prnewswire.com/prnh/20140801/132645
Photo - http://photos.prnewswire.com/prnh/20140801/132646
Photo - http://photos.prnewswire.com/prnh/20140801/132647
Photo - http://photos.prnewswire.com/prnh/20140801/132648
Photo - http://photos.prnewswire.com/prnh/20140801/132667
Logo - http://photos.prnewswire.com/prnh/20140730/131716
SOURCE Boys & Girls Clubs of America
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Apr. 30, 2016 10:00 AM EDT Reads: 649
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 30, 2016 10:00 AM EDT Reads: 391
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Apr. 30, 2016 09:45 AM EDT Reads: 2,536
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Apr. 30, 2016 09:45 AM EDT Reads: 917
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 30, 2016 09:45 AM EDT Reads: 622
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 09:30 AM EDT Reads: 926
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 30, 2016 06:00 AM EDT Reads: 2,449
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Apr. 29, 2016 09:00 PM EDT Reads: 1,557
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
Apr. 29, 2016 04:30 PM EDT Reads: 1,793
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 29, 2016 03:45 PM EDT Reads: 1,646
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 29, 2016 03:30 PM EDT Reads: 1,680
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 29, 2016 02:30 PM EDT Reads: 1,430
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Apr. 29, 2016 02:00 PM EDT Reads: 991
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
Apr. 29, 2016 02:00 PM EDT Reads: 1,557
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Apr. 29, 2016 02:00 PM EDT Reads: 864
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Apr. 29, 2016 01:30 PM EDT Reads: 809
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Apr. 29, 2016 01:00 PM EDT Reads: 787
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 29, 2016 01:00 PM EDT Reads: 1,506
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 29, 2016 12:30 PM EDT Reads: 1,666
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 29, 2016 11:45 AM EDT Reads: 2,248