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Kabam, Undead Labs Unite to Bring the Imaginative World of Moonrise to Mobile Gamers

New RPG to debut at PAX Prime in Seattle

SAN FRANCISCO, Aug. 4, 2014 /PRNewswire/ -- Kabam, the leader in the western world for free-to-play games for traditional players, today announced it is working with Undead Labs to develop Moonrise, a brand new role playing game (RPG) for mobile devices.

This deal marks the first time the two companies have jointly worked on a game. Kabam is a global leader in the free-to-play and mobile games space creating such durable franchises as Kingdom of Camelot, Dragons of Atlantis, and The Hobbit: Kingdoms of Middle-earth each generating more than $100 million in revenue. Undead Labs is the creator of State of Decay, the innovative zombie survival-fantasy game that was the fastest selling original game in Xbox Live Arcade history, and is now among the top sellers of all time on that platform.

"We are thrilled to partner with Undead Labs. They are a veteran team that has worked on some of the greatest game franchises of all time," said Aaron Loeb, senior vice president of Kabam's North American Studios. "Their new creation, Moonrise, will bring a truly next generation mobile experience to gamers around the world."

Seattle-based Undead Labs was founded by games industry veteran Jeff Strain, whose career in games includes work at Blizzard Entertainment programming for StarCraft and Diablo, as well as forming the team that kicked off development of World of Warcraft. Following that, Strain co-founded ArenaNet, where he was programmer and executive producer for the Guild Wars franchise, which went on to sell more than six million units.

"We're a gamer-focused studio with a great console pedigree," said Strain. "And Kabam is a world-class publisher focused on delivering console-quality games on mobile devices. It's a perfect match."

Moonrise will have its worldwide debut at the PAX Prime convention on August 29, 2014 in Seattle, Washington.

With offices throughout the U.S. as well as China, South Korea, England, Germany and Canada, Kabam delivers hit games to global audiences to create long-lasting franchises. Kabam games are routinely among the top 25 grossing games on the app store charts, and in 2013 Kabam had two of the top ten grossing apps in the App Store. Kabam closed 2013 with more than $360 million in revenues, a 100 percent increase over 2012.

In addition to hit first-party games, Kabam is uniquely positioned in the free-to-play industry with deep Hollywood partnerships that produce hit mobile titles such as The Hobbit: Kingdoms of Middle-earth, Fast & Furious 6: The Game as well as the forthcoming The Hunger Games. Kabam also has a robust publishing platform that delivers hit games from Asia to global audiences.

For more information on Moonrise, visit

About Kabam
Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via the Apple AppStore, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam's 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam's Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam's technology platform, distribution channels, data analytics and best practices that Kabam's in-house development teams use to bring wildly successful games to players worldwide. Kabam has approximately 800 employees around the world, with corporate headquarters in San Francisco. The company's investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at

About Undead Labs
Undead Labs was founded in late 2009 by Jeff Strain around a crew of talented industry veterans, with a mission to take online gaming in bold new directions. The Lab's first game, the zombie survival-fantasy title, State of Decay, launched in June 2013 and sold over a million copies in its first six weeks, making it the fastest selling original IP ever to hit Xbox Live Arcade. Based on the continued success of the game, in January 2014 Undead Labs and Microsoft announced a multi-year, multi-title partnership to continue development of the State of Decay franchise. A second partnership with leading mobile publisher Kabam was announced in August of 2014, with the beautiful new role-playing game Moonrise coming soon to mobile devices.

To learn more about Undead Labs, please go to

Media Contacts:
Carol Quito
[email protected]
(415) 987-7611

Undead Labs
Sanya Weathers
[email protected]

Alex Munson
Rogers & Cowan
[email protected]
(310) 854-8297


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