Welcome!

Wearables Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

Strike Social Adds Lawrence Chu to Board; Announces Agreement With USC Big Data and Systems Researcher, Dr. Arif Ansari

LOS ANGELES, Aug. 7, 2014 /PRNewswire/ -- Strike Social, the largest TrueView Advertising Platform, announced today the addition of Lawrence Chu to the company's Board of Directors, as well as the initiation of a development agreement with Dr. Arif Ansari, Head of Data Science Research at the University of Southern California.

Strike Social, Largest TrueView Advertising Platform

According to Strike Co-Founder and CEO, Patrick McKenna, "We've been working with these gentlemen for months and we're delighted to make these key relationships official.  The additions of Larry Chu and Dr. Ansari add significant depth to our team of advisors.  Few individuals are as seasoned as Mr. Chu at stewarding early-stage companies to massive success.  We are fortunate that Larry believes in what we are doing and will be supporting and guiding our efforts as we continue to rapidly expand our business.  In addition to Larry Chu, Dr. Ansari brings considerable scientific expertise to our efforts. He is essential in the development of our pioneering algorithms that provide brands and agencies with unparalleled insight into what's happening with their YouTube marketing efforts."

About Lawrence Chu: Larry is a technology industry veteran and leads the West Coast Technology Mergers and Acquisitions practice for Goodwin Procter. He also serves as an active advisor and investor to a number of emerging companies based in Silicon Valley and abroad.  In his practice, Larry represents domestic and foreign companies, both public and private, in a broad range of technology verticals. He is particularly experienced in the AdTech space where he recently represented acquirers such as Amobee in its acquisitions of Adjitsu, Gradient X, Kontera and Adconion, as well as targets such as Flurry in its sale to Yahoo!, and Topsy in its sale to Apple.  His wide experience in M&A and corporate finance has led to his involvement in over 125 announced transactions with an aggregate deal value of over $90 billion.  According to Mr. Chu:

"I'm very excited to be involved with Strike Social and help further accelerate its already rapid growth.  What's incredible to me is how effective the platform the team there has built.   Efficiency and accuracy are necessities for marketing campaigns to win on today's complicated digital media battlefield and more brands are recognizing each day that Strike Social is the killer app on both these fronts in the video space, with weapons such as its real-time Contagious Index."

About Dr. Ansari: Professor Arif Ansari is an expert in the area of data mining, business intelligence, data warehousing, and intelligent systems and technologies. Professor Ansari received the Marshall School of Business's Golden Apple Award in 2006.  A Big Data and Advanced Predictive Analytics visionary, he has built advanced engines for challenging problems including his real-time Contagious IndexTM for Strike Social.  Dr. Ansari is currently the CEO of Intuition Intelligence, Inc., providing custom-built Advanced Analytical Engines for the Retail, Sports & Health Science sectors.  Dr. Ansari holds a Ph.D. from USC as well as multiple Masters degrees in intelligent systems from USC & IIT – Madras. Dr. Ansari teaches Data & Advanced Analytics at USC Marshall School of Business. Prior consulting clients include SAS, TerraData, Wipro and others.  Dr. Ansari also holds multiple US and International patents.  With respect to the new agreement, Dr. Ansari says:

"I'm delighted to be working closely with the Strike Social team to build advanced analytics for the Video Ad Market.  Strike Social's platform is powered by several of our algorithms, all of which help brands understand the relationship between paid, earned and owned media; it provides a true "Wow!" effect for customers. The end result of our work is that video advertising industry marketers can use our tools to focus on creating campaigns that yield excellent ROI instead of studying charts and designing A/B experiments."

About Strike Social: Strike Social was founded in March 2013 by a team of YouTube experts, tech geeks, marketing execs and media buying gurus who came together to build the largest third-party TrueView advertising platform. Its technology gives brands and agencies the tools they need to be successful on YouTube, and achieves hyper-targeted TrueView advertising campaigns to increase performance and lower costs.

Strike Social's platform launched in August 2013 and was promptly featured on TechCrunch. A month later, the Silicon Valley Business Journal labeled it the 7th-fastest rising startup on AngelList. More recently, Forbes detailed how "Strike Social can maximize your advertising return on YouTube." Strike Social has worked with some of the largest brands and agencies in the world including 20th Century Fox, Dodge, Starcom MediaVest, XBOX and Walmart.

Logo - http://photos.prnewswire.com/prnh/20140807/134499

SOURCE Strike Social

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.