|By Business Wire||
|August 11, 2014 07:05 AM EDT||
YANUA International, presenters of the mobile game Saving Pandas, announced today they will celebrate Giant Pandas in Washington, D.C., in August by fundraising to donate to Friends of the National Zoo (FONZ). For every download of Saving Pandas from August 13 to August 22, YANUA will donate $1 to FONZ. Saving Pandas will then be available for free from August 23 to September 1. During a month of much “panda-monium” throughout the city, Saving Pandas will also participate with panda-themed events, promotions, prizing and more.
Saving Pandas, recently launched in collaboration with the Chengdu Research Base of Giant Panda Breeding where First Lady Michelle Obama visited earlier this spring, is a fun and interactive game that challenges players of all ages to use their skills to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas which have been abducted by space aliens. The game’s characters are inspired by five real-life Giant Pandas whose home is the Chengdu Panda Base. Facts about Giant Pandas in the game help to educate players and remind everyone about the importance of caring for the well-being and conservation of one of the world’s most loved animals.
Saving Pandas will further celebrate by partnering with the historic Hay-Adams, who supports the conservation cause as well. The exclusive Hay-Adams promotion features an array of Saving Pandas activities including gameplay available on iPad® in the hotel’s business center, Saving Pandas merchandise giveaways, panda-themed welcome amenities and a specialty cocktail in the hotel’s lounge, Off The Record.
"We are delighted that Saving Pandas is participating in the celebration of Giant Pandas in Washington, D.C., with FONZ. We are equally delighted to be collaborating with The Hay-Adams in promoting this important cause," said Dr. Richard Helfer, Chairman of YANUA International. "We want this to bring further awareness on the topic of Giant Panda conservation and the incredible work being accomplished at the Chengdu Panda Base."
About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA'S philosophical beliefs are at the heart of the company and can be found in its ventures. YANUA is a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought.
Amongst its lifestyle initiatives, YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley. YANUA'S recent efforts in supporting Giant Panda conservation include fundraising for and promotions with San Diego Zoo Global Wildlife Conservancy and Friends of the National Zoo.
More information about YANUA International can be found at www.yanua.com
About the Saving Pandas Mobile App
YANUA International presents the fun and educational game, Saving Pandas. Launched in collaboration with the Chengdu Panda Base this Spring on iPhones, iPads and iPods by way of a full-scale marketing campaign, Saving Pandas is poised for success amongst young and old alike. The adorable and addicting game challenges players to use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas which have been abducted by space aliens. The panda hero or heroine collects hearts during the journey across each level of their challenge. The number of hearts collected determines the number of stars achieved at the end of each level.
The game’s characters are actually inspired by five real life Giant Pandas whose home is the Chengdu Panda Base in China. Facts about Giant Pandas in the game help to educate players and remind everyone about the importance of caring for the well-being and conservation of one of the world’s most loved animals.
The game is available in English, Japanese, Mandarin, French, Spanish and Portuguese. More information on the game can be found at www.savingpandas.com. The game also interacts with fans on Facebook, Twitter, Pinterest and YouTube.
“Saving Pandas” is available to play on iPhones, iPads and iPods and can be downloaded in the Apple app store for (US) $1.99.
About Chengdu Panda Base
The Chengdu Panda Base is a non-profit organization engaged in wildlife research, captive breeding, conservation education, and educational tourism. It is located in Chengdu, Sichuan, People's Republic of China. The base was founded in 1987 with six Giant Pandas rescued from the wild and has grown to 145 Giant Pandas today. Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ) population. It aims are to be a world-class research facility, conservation education center and international educational tourism destination. For more information please visit www.panda.org.cn
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