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iCrossing Wins Belk Digital Marketing Business

Agency Will Manage Digital Media, SEM and Paid Social for Leading Retailer

NEW YORK, NY -- (Marketwired) -- 08/21/14 -- iCrossing, a global digital marketing agency, announced today it has been selected by Belk, Inc., the nation's largest family owned and operated fashion department store, to lead its digital media marketing efforts across display media, paid social, search engine marketing (SEM) and analytics.

Belk continues to seek new, creative avenues to engage consumers with its signature retail experience and bring its "Modern.Southern.Style." tagline to life across the digital world. In a competitive pitch, the retailer chose digital marketing agency iCrossing to support its efforts and help raise awareness for the brand among new audiences.

"iCrossing impressed us with their team of digital experts, audience insights and comprehensive approach to our business," said Jon Pollack, executive vice president of sales promotion, marketing and e-commerce at Belk. "We are excited to work together to create a consumer-centric digital experience that showcases our southern style and sensibility."

"We're thrilled to partner with an innovative retailer like Belk," said Brian Powley, global president at iCrossing. "By establishing synergies across all its digital channels, we're able to help Belk create moments that matter for its customers by delivering the right content to the right audience at the right time."

Work for Belk, which has already begun, is being led out of iCrossing's Chicago office.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

About iCrossing

iCrossing, recently named a "Leader" in Gartner's Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world's most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.

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Katie Lamkin
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