Wearables Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Jnan Dash, Roger Strukhoff

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ShopNBC to Celebrate Invicta 8th Anniversary

MINNEAPOLIS, MN -- (Marketwire) -- 10/03/09 -- ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced Invicta's 8th Anniversary with the shopping network, beginning Saturday, October 3. The 5-day celebration event will commemorate eight years of successful partnership between ShopNBC and the Invicta Watch Group with special anniversary pricing and offers across the network's multi-channel platform. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV, mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

As part of the special event, ShopNBC host Jim Skelton will be joined by guest expert and Invicta president and CEO Eyal Lalo, who together will entertain and educate ShopNBC's loyal watch customer with the latest news, trends and advances from Invicta and the vast world of watches. No complication will be left unexplained as Mr. Lalo shares his story, wisdom and expertise about the design, mechanics, construction and style that make each Invicta timepiece a must-have for any watch collector.

Mr. Lalo said: "For eight years, ShopNBC and Invicta have collaborated to bring the customer an unparalleled level of quality, design, technology and value in all our timepieces. Beginning this weekend, we will celebrate that legacy by bringing to life new, captivating models in our most sought-after collections, introducing innovative new collections, and hearkening back to some of our timeless favorites -- all at great values we love to deliver and our customers have come to expect."

Kris Kulesza, ShopNBC's Chief Merchant, said, "We are excited and proud to celebrate the 8th Anniversary of Invicta's partnership at ShopNBC with the customer. Eyal's commitment to ingenuity and bold style is to be admired, and as a result, his works of art have resonated time and time again with our watch customers' unquenchable desire. We look forward to continuing the momentum for the next eight years."

Key Invicta Anniversary items include:

-- Invicta Men's or Women's Special Anniversary Edition Lupah Set w/Interchangeable Straps (J177933). A limited edition design complete with 5 easily interchangeable rubber straps. Ideal for gifting.

-- Invicta Reserve Men's Excursion Swiss Quartz Mother-of-Pearl Gold-Plated Watch (J17754). A prestigious design featuring mother-of-pearl dial and 18K gold plating.

-- Invicta Women's Classique Heart Mother-of-Pearl Dial Stainless Steel Watch (J17771). Sophisticated and stylish, with 16 genuine white diamonds and a unique heart-shaped dial accent.

-- Invicta Reserve Men's Combat Subaqua Swiss Quartz Stainless Steel Watch (J177676). A striking oversized chronograph with stealthy black ionic plating and innovative blue-tint crystal.

-- Invicta Men's Corduba Swiss Quartz GMT/Alarm Mesh Bracelet Watch (J17769). Sleek, gunmetal version of the sporty Corduba outfitted with distinctive mesh bracelet.

For more information on all Invicta products, please visit us at www.ShopNBC.com keyword "Invicta."

About Invicta

Originally founded in Switzerland in 1837, the Invicta brand has become one of the watch industry's most innovative brands, praised by industry experts, savvy consumers, and discerning collectors. Now with more than 20 unique collections, Invicta offers a wide selection of timepieces, from the prestigious Reserve collection to hip, trendy designs that command attention. Invicta's founding principle -- that fine Swiss timepieces could be made affordable -- continues to guide the company into the future of time.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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