Welcome!

Wearables Authors: Yeshim Deniz, Pat Romanski, Zakia Bouachraoui, Elizabeth White, Liz McMillan

Related Topics: Wearables, Agile Computing

Wearables: News Item

Social Media Chatter for Entertainment Industry

Fizziolo.gy uses volume and sentiment of social media feeds to create entertainment top 10

Web 2.0 Journal

Real-time social media feeds like Twitter and Facebook are allowing people in New York to comment on whether a movie is worth seeing before audiences even buy tickets in Los Angeles. And now there's a way to measure and track those conversations.

Introducing Fizziology, the first and only chart to measure the world of entertainment using the world of online conversation. Fizziolo.gy's chart of everything entertainment -- the Weekly Fizz10 -- will be available at www.fizziolo.gy along with custom research, tracking and analysis for advertisers, studios, networks and content creators.

There are millions of opinions about entertainment being expressed on Facebook, Twitter, blogs, message boards and other social networks. Fizziolo.gy turns these individual opinions into trackable, scored data. Mentions are measured by volume and analyzed to determine sentiment by trained social media analysts. Fizziolo.gy uses people rather than automated keywords because social chatter -- especially in regard to entertainment -- can be impossible for computers to interpret (for example, "That was a SICK movie!" can be positive or negative based on context). The Fizziolo.gy combination of volume and sentiment creates a unique scoring system for entertainment properties to be compared, ranked and tracked over time.

Jordan Levin, former CEO of the WB Network and current CEO of Generate (a multiplatform media company), is an early fan of Fizziolo.gy. "The real time comments of real people within social media are increasingly impacting entertainment choices for consumers -- what people watch, what people play, what people listen to. It's been easy to observe something on a case-by-case basis, like how a particular movie is being reacted to on Twitter. But until now it has been impossible to look across all social media to see how people are reacting to everything entertainment related and predict behavior as a result. This is going to be a valuable tool for entertainment decision-makers."

"It's the world's biggest, fastest, most honest focus group," says Ben Carlson, co-creator of Fizziolo.gy. "People have been trying to use social media to promote. But what they should really do is listen. All of these online conversations are impacting entertainment. Fizziolo.gy can help marketers, content creators and other entertainment decision-makers understand what everyone is talking about -- spotting challenges and opportunities. And then doing something about them."

Fizziolo.gy is the brainchild of Bradley and Montgomery (BaM), an independent advertising agency. After using social media to launch successful online campaigns for Microsoft, MTV and VH1, BaM realized there was a need to translate individual opinions into data that can be measured, tracked and analyzed in real time.

Fizziolo.gy launches with current theatrical movie releases, but will grow to track hundreds of entertainment properties and people from the worlds of movies, video games, music and TV. The Weekly Fizz10 chart is free to the public. Custom research tracking and analysis is available for advertisers, studios, networks and content creators and is already starting to be used by some of the biggest names in Hollywood.

More Stories By Corinna Melcon

Corinna is Advertising Sales Manager at SYS-CON Media and Cloud Expo, Inc. Each month SYS-CON Media reaches over two million i-technology professionals through its specialty online journals, conferences, and education programs.

You can contact Corinna with advertising or events questions or comments via email at "corinna (at) sys-con.com" or at her home page corinnamelcon.ulitzer.com, or by phone at 201 802-3026.

IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...