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Wearables Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Jnan Dash

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Mobile App Market Blowing Up (in a good way)

By now, it’s painfully obvious to all of us that the market for mobile apps is BOOMING and shows no signs of slowing down.  But I was still amazed by the stats/news that back up the hype. Within the past few months, GigaOmsomanyapps has reported the following mind-blowing proof points:

  • Apple users downloaded 2 billion apps
  • Android’s Market will come pre-loaded on Verizon phones
  • Microsoft launched its Windows Marketplace for Mobile
  • Apple will hit shelves in China, the world’s largest market
  • Research In Motion (RIM) expanded with its new App World
  • Palm introduced premium apps for its webOS
  • Verizon is opening its own app store later this year

And the list goes on and on…

In this uber-competitive world of mobile apps, it’s easy to see why getting your app to market quickly is so critical when you’re competing for customers’ wallets, investors’ dollars and media attention. But of all the challenges that come with launching a high-quality mobile apps on schedule, testing is often an afterthought. Why?

For starters, comprehensive testing of mobile apps is insanely difficult and expensive — even for the largest companies. While the testing matrix for mobile apps has grown exponentially (handset maker, handset model, wireless carrier, OS, language, location, etc.), the methods to test mobile apps have not kept up.

(SHAMELESS PLUG ALERT)  Check out our free eBook on mobile testing to discover why crowdsourcing succeeds in mobile testing, when the traditional testing methods so often fall short.

It wasn’t long ago that mobile apps were reserved for a small, tech-savvy niche in the business world. Today, the competitive landscape in mobile dramatically different with thousands of competitors, millions of users and billions of apps being downloaded at a pace few could have anticipated.

Does your company have a mobile app(s)?  If so, is it core to you business or just a toy that someone wanted?


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More Stories By Jennifer Moebius

Jennifer Moebius, Public Relations Manager at uTest, champions media efforts, analyst relations and speaking/awards programs. A media maven and creative writer, Jennifer’s accomplishments include feature articles in BusinessWeek, Fortune, Dow Jones, The New York Times and Investor’s Business Daily. Prior to uTest, Jennifer was Senior Account Executive at boutique PR firm Emerge Public Relations where she managed PR programs for a variety of tech clients including Burton Group, Information Builders, Action Engine, Tizor Systems, good2gether and Harvard Business Publishing.

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