Welcome!

Wearables Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, Pat Romanski, Shelly Palmer

Related Topics: Wearables, Containers Expo Blog, @CloudExpo, CMS

Wearables: Blog Feed Post

Amazon's VPC Opens the Door for Innovation and Enterprise Cloud Adoption

Enterprises can now integrate their IT infrastructure with Amazon's vast computing and storage resources using a VPN connection

Cloud Computing Journal

The recent announcement from Amazon of the Virtual Private Cloud (VPC) represents the next big advance in the evolution chain for cloud computing. Enterprises can now integrate their IT infrastructure with Amazon's vast computing and storage resources, using a VPN connection from their data center to their own virtual private cloud which then looks like part of their internal network.

Until the release of VPC, companies were left to build applications and utilize the cloud as a separate and somewhat siloed portion of their computing environment. In addition to the VPN connection, VPC allows cloud users to control their IP addressing within the Amazon cloud (previously IT addresses were assigned randomly). This may sound trivial, but it solves some tricky problems that made it hard to integrate cloud and internal resources.

Prior to VPC, every time you started a server in Amazon, you would get a new, randomly assigned IP address for that server. This created a lot of issues with how typical applications operate, e.g.: how do you communicate the address of this new server? How do you run authentication/certificate processes with a changing address? How do you deal with identity when IP addresses change at every start? Add to this the fact that cloud servers were separate from internal servers, so internal services that you normally take advantage of (DNS, LDAP, etc.) were not available without a lot of work. VPC provides a way to connect cloud resources to your data center and start to smooth over the differences.

Okay, how does this work? A standard edge networking device in your data center is configured to connect with Amazon's VPC. You can create your own sub-nets within Amazon, and when you launch a server you assign it to one of them. You specify the IP address range for your servers, and VPC performs the "security dance" to build the VPN between the edge device and your private network in Amazon's cloud. All you have to do is update your routing tables so that processes in the data center can reach applications in the cloud and you're off to the races.

By allowing customers to integrate their data center networks with Amazon's cloud, VPC takes the first step in bringing the cloud and the enterprise data center together. While one large hurdle has been removed, there's still work to be done, as indicated in RightScale's blog. As enterprises review the VPC offering, there are things they need to consider as they determine how to deploy and use it.

  • Networking: VPC provides a layer-3 connection between the data center and the cloud, which means that traffic is based on IP address routing. You'll have some work to do to figure out things like managing addressing in the cloud, and the implication of MAC addresses changing on every server start. In contrast, the holy grail of this integration is based on the Ethernet level (layer-2), where everything "just works" -- allowing seamless migration of applications between the data center and the cloud (and back). Some applications require layer-2 connectivity (for broadcasting for example), which means they would probably need to remain in your data center.
  • Security: As the name indicates, VPC doesn't provide truly private infrastructure, but a virtually private infrastructure -- servers deployed into your virtual private cloud are allocated from the same shared resources that Amazon uses for all its customers. Thus, you still have to think about possible additional security measures in the cloud, both for networking (VPC doesn't allow for encryption between servers), as well as how to protect data in shared storage.
  • Management: Developers will have to deal with the "assembly required" aspect of mapping applications to Amazon's infrastructure. There's no simple way to move existing servers to the cloud, which means you'll have to determine how to provision and configure cloud resources, and how much custom work might be needed to interface with Amazon APIs. Deployment is complicated by Amazon specifics -- how to launch an instance, attach storage resources, reset applications to use the proper storage path, etc. You'll also have to address the fact that base servers run on "ephemeral storage", meaning that server outages cause the loss of all data/updates. (There are many blog posts on this topic; this one is typical.)
  • Flexibility and choice: Finally, while VPC solves some major headaches for companies that are committed to AWS, it is not applicable for those who want the flexibility of multi-cloud offerings. This is important because users have no control of a cloud provider's infrastructure. When a provider decides to upgrade or change anything, users must go along for the ride.

So to sum up, Amazon's VPC represents an exciting step forward along the road to making the cloud truly enterprise-ready. Cloud computing has come a long way over the last two years, and in many ways Amazon has been setting the pace. Their new offering lays the foundation for the next set of solutions for enterprise adoption from other companies in the cloud computing ecosystem. At CloudSwitch, we're excited to take advantage of the ongoing improvements by Amazon to their infrastructure, and working hard to eliminate complexity and make cloud computing simple, seamless and more cost-effective than ever.

Read the original blog entry...

More Stories By Ellen Rubin

Ellen Rubin is the CEO and co-founder of ClearSky Data, an enterprise storage company that recently raised $27 million in a Series B investment round. She is an experienced entrepreneur with a record in leading strategy, market positioning and go-to- market efforts for fast-growing companies. Most recently, she was co-founder of CloudSwitch, a cloud enablement software company, acquired by Verizon in 2011. Prior to founding CloudSwitch, Ellen was the vice president of marketing at Netezza, where as a member of the early management team, she helped grow the company to more than $130 million in revenues and a successful IPO in 2007. Ellen holds an MBA from Harvard Business School and an undergraduate degree magna cum laude from Harvard University.

@ThingsExpo Stories
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...