Wearables Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Jnan Dash

Blog Feed Post

The Power of a Brand

All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. I have always been a huge Apple fan, and they'd let me down. I shared my story on this blog, hoping I'd been fair and balanced in the telling. The post attracted quite a few responses - both public comments and private emails.

Everyone found a way to support Apple.

I was puzzled. I reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.  It was clear to me. 

Then I saw more comments, each different in its 'excuse', yet every one supporting Apple. WOW. It was a trip.  Some were pro-Apple, some anti-ATT, some forgiving of Apple and not-so-much-so of ATT. Check out some of the common themes. I added my reality in italics just to make it more interesting.

  • That's what happens when you have a high demand product and limited supplyiPhone 3Gs' are readily available. Pretty much anywhere. ATT had 6 in the store of my model and color.
  • ATT service sucks more than their network. ATT offered to 'waste a' $700 phone so I wouldn't be out of service for 4 days. I personally like their cellular service and have been with them for 10 years.
  • That's ATT's system problem not Apple's. Not what the folks at both companies told me. But more importantly, not the point.  I paid Apple for a service (fast shipping) that I wasn't going to receive. They treated me poorly when I pointed that out. That's the crux of the matter.

Then there was my favorite.

"If you would have just been patient and accepted the shipping delay and lived with your Palm for the week it would have been pretty easily solved.  Your lack of patients and the whole immediate satisfaction thing is annoying and difficult to always cater to."

Say what?  I paid for fast shipping, and I did it for a reason. My Palm is rebooting faster than I can dial a number. Palm users know what that means.  Bye Bye phone. Plus, I paid for a service and Apple wasn't going to deliver it.

When you have a great brand, you can get by with a lot.

Apple proved that to me yet again yesterday.  When you have a strong brand, you can make mistakes and refuse to acknowledge them, you can inconvenience your customer and they will keep on coming back for more.  They’ll even make  up excuses for you –just to keep you on the pedestal – whether you deserve to be there or not.

Hat's off to Apple for that power.  I love it. Don't we all wish we had that brand power?  Yet, in reality I'm kinda glad we don't.

Think what it would mean to customer service standards:)


On a personal note, my iPhone arrived today. Well, part of it did. I signed the FedEx release form, left it by the door. Apple shipped 2 packages, FedEx had one signed form. So they left one of the boxes and took the other, leaving me another form to sign.

This just gets better, doesn't it?  But - my iPhone was in the box, and I love it already! I set it up and played a bit. SO COOL. Then the big step – I synchronized with my Outlook Contacts.  Opened the phone window and there they were. SIX copies of each contact, without a phone number to be found.

Here we go again...

Read the original blog entry...

More Stories By Rebel Brown

Rebel Brown guides organizations and individuals to harness the power of their minds to step into their ultimate potential. A masterful agent of change, for over 25 years Rebel Brown has inspired, coached and empowered individuals and businesses to unstoppable performance and results. As a recognized market strategist and turnaround expert, Rebel guided over 200 global organizations to step beyond their status quo perspectives to create profitable market advantage. She also worked with US and European venture firms to successfully fund and launch their portfolios. She also ran a consulting practice in Paris for three years, working with European clients. Fascinated by the power of our human minds to limit ourselves and our business results, she began her study of neural science. Her core question was simple. What could we do if we had no limits? Today, she brings the power of neuroscience to business (NeuroBusiness),fueling limitless thinking that drives powerful bottom line growth for her executive and corporate clients. Rebel’s work has been featured in media including First Business TV, Forbes, Inc, Entrepreneur, Business Insider and Business Week. She is a Vistage International speaker and workshop leader as well as NSA speaker. She’s also been named one of the Top 100 Women in Computing. Rebel is also the founder and director of the Unstoppable U Foundation, a non-profit program committed to guiding kids to know that they are born to be Unstoppable!

IoT & Smart Cities Stories
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...