Welcome!

Wearables Authors: Elizabeth White, Yeshim Deniz, Carmen Gonzalez, Zakia Bouachraoui, William Schmarzo

News Feed Item

Touchscreen Mobile Phone Adoption Grows at Blistering Pace in U.S. During Past Year

Touchscreen Device Market Up 159 Percent vs. Year Ago with iPhone Accounting for 33 Percent of the Market

RESTON, Va., Nov. 3 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of touchscreen mobile phone adoption in the U.S., which showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009. The growth in touchscreen device adoption substantially outpaced the already strong 63-percent growth in U.S. adoption of smartphones.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

    Touchscreen Smartphone Adoption
    3 Months Ending August 2009 vs. August 2008
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                                              Subscribers (000)
                                              ----------------
                                                                 Percent
    Device Type                       Aug-08        Aug-09       Change
    -------------                    -------        ------       ------
    Touchscreen                        9,219        23,843          159%
    -----------                        -----        ------          ---
    Smartphone                        20,735        33,779           63%
    ----------                        ------        ------           --


"Touchscreen phones have quickly gained adoption as new devices have flooded the mobile marketplace," said Mark Donovan, comScore senior vice president of Mobile. "It's clear that consumers are embracing touchscreen interfaces that allow them to easily navigate the increasingly powerful and complex services afforded by new phones. This is a trend that should continue to pick up as additional touchscreen devices, many of them running the Android operating system, arrive in the market before the holiday shopping season."

Top 10 Touchscreen Device Families

The Apple iPhone ranked as the top touchscreen device family with 32.9 percent of touchscreen device users age 13 and older, nearly four times larger than the market share of the next largest device family, the LG Dare (8.7 percent). LG Voyager ranked third with 7.8 percent of the market, followed by the Blackberry Storm (7.0 percent) and Palm Treo (6.5 percent).

    Top Touchscreen Device Families by Share of Device Users
    Three Months Ending August 2009
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                                    Share  (%) of
                                  Touchscreen Device
    Device Family                       Users
    -------------               --------------------
    Total Touchscreen                          100.0%
    -----------------                          -----
    Apple iPhone                                32.9%
    ------------                                ----
    LG Dare                                      8.7%
    -------                                      ---
    LG Voyager                                   7.8%
    ----------                                   ---
    Blackberry Storm                             7.0%
    ----------------                             ---
    Palm Treo                                    6.5%
    ---------                                    ---
    Samsung Instinct                             5.0%
    ----------------                             ---
    T-Mobile G1                                  3.6%
    -----------                                  ---
    HTC Touch                                    3.3%
    ---------                                    ---
    Samsung Glyde                                2.7%
    -------------                                ---
    LG Xenon                                     2.6%
    --------                                     ---


"The iPhone clearly set the trend in the industry for touchscreen devices, so it's no surprise that it has the largest share of the market," added Donovan. "But as other players have entered the touchscreen market with compelling devices, competition is clearly heating up."

Touchscreen Users Younger than Average Mobile Phone User

Smartphones in general and touchscreen devices specifically tend to be more popular among younger users. While 38.8 percent of all mobile subscribers (age 13+) are under the age of 35, 51.4 percent of smartphone users are in this age cohort, as are 57.7 percent of touchscreen device users. In fact, a significant 20.6 percent of touchscreen users are in the narrow age range of 18-24. Meanwhile, less than 5 percent of smartphone and touchscreen device users are age 65 and older, compared to 13 percent of the total U.S. mobile audience.

    Demographic Profile of Smartphone and Touchscreen Users
    Three Months Ending August 2009
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                               Share (%) of Mobile Subscribers
                               -------------------------------
                          Total         Smartphone       Touchscreen
                          -----         ----------       -----------
    Total Subscribers         100.0%            100.0%           100.0%
    ------------              -----             -----            -----
    Age 13-17                   7.8%              6.3%             8.5%
    ---------                   ---               ---              ---
    Age 18-24                  13.1%             16.4%            20.6%
    ---------                  ----              ----             ----
    Age 25-34                  17.9%             28.7%            28.6%
    ---------                  ----              ----             ----
    Age 35-44                  17.6%             22.9%            18.8%
    ---------                  ----              ----             ----
    Age 45-54                  18.2%             13.6%            12.3%
    ---------                  ----              ----             ----
    Age 55-64                  12.4%              7.5%             7.3%
    ---------                  ----               ---              ---
    Age 65+                    13.1%              4.5%             3.9%
    ------                     ----               ---              ---


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow Us on Twitter

twitter.com/comScore

twitter.com/m_abraham

twitter.com/gfulgoni

SOURCE comScore, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility.
Today's workforce is trading their cubicles and corporate desktops in favor of an any-location, any-device work style. And as digital natives make up more and more of the modern workforce, the appetite for user-friendly, cloud-based services grows. The center of work is shifting to the user and to the cloud. But managing a proliferation of SaaS, web, and mobile apps running on any number of clouds and devices is unwieldy and increases security risks. Steve Wilson, Citrix Vice President of Cloud,...
When Enterprises started adopting Hadoop-based Big Data environments over the last ten years, they were mainly on-premise deployments. Organizations would spin up and manage large Hadoop clusters, where they would funnel exabytes or petabytes of unstructured data.However, over the last few years the economics of maintaining this enormous infrastructure compared with the elastic scalability of viable cloud options has changed this equation. The growth of cloud storage, cloud-managed big data e...