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Shopping Mall iPhone App Just in Time for the Holidays!

The Mall iPhone App was built with mobile marketing company Mobile Fringe and features access to latest store promotions, shopping gift card balances, interactive mall map, and lets users easily connect with friends using social media

NEW YORK, NEW YORK -- (Marketwire) -- 11/24/09 -- Holiday shopping just got a whole lot easier and more fun as the Toronto Eaton Centre released its own innovative application for the popular Apple iPhone.

"Mall and Retail Apps can drive traffic to a location with real time promotions, events and relevant information." says Steve Sorge, CEO of Mobile Fringe. "Furthermore, we can deliver this to a consumer in the palm of their hand when they need it the most. The consumer response has been excellent and we are getting numerous requests from consumers to build apps for their favorite mall or retail brand."

"We built our platform so we can work directly with retail chains, malls, and property managers. The Mobile Fringe Retail Platform is a powerful mobile marketing solution that allows our clients to get to market quickly, deliver real time information, and extend their marketing reach to the mobile device."

Mobile is part of an integrated multichannel marketing plan. Smartphones are turning into the preferred way to consume content. Users want information in the palm of their hand and the app is turning into the preferred way to do this with location based marketing.

Download the iPhone app here:

http://itunes.apple.com/ca/app/toronto-eaton-centre/id335799328?mt=8

Stretching two full city blocks, Toronto Eaton Centre is among Canada's most recognizable landmarks, and one of the country's best-known retail shopping destinations. With over 250 retailers, restaurants and services in the heart of downtown, Toronto Eaton Centre is the city's premier urban destination. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corporation Ltd, one of North America's largest investors, owners and managers of commercial real estate.

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone, Blackberry and Android devices. Our unique platforms provide our clients with a seamless solution into the rapidly expanding mobile market. Mobile Fringe has offices in Toronto and New York. www.mobilefringe.com

Contacts:
Mobile Fringe
Steve Sorge
1.888.854.5796
[email protected]

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